Email Marketing Manager
The British Council
مجموع سنوات الخبرة :16 years, 3 أشهر
1. I managed the relationship with external suppliers on behalf of the Global Digital Team. I am the Account Manager for two corporately approved eMail Marketing solution providers, Constant Contact and Campaign Monitor.
2. Support Corporate Digital roll-out programme in setting up enewsletters on British Council country websites.
3. I have created a Management Information Systems using EXCEL and with links to the commercial platforms. This MIS is shared with the digital leadership team to help report and analyse the performance of our global eMail Marketing activity from country, regional and global perspectives.
4. Quality Control in Email Marketing:
• Check performance of accounts through usage data; checking content, language, branding, standards
• Ensure Email Marketing service is supporting users delivering the right message to the right people and it is an integral part of the council’s marketing tools.
• Advise users how best to keep the mailing lists healthy
• To ensure our templates comply with the British Council's standards
5. Carrying out an audit for all accounts:
• For every account, what contact details are captured on the subscribe form
• Create an analytic chart listening every account data captured
• Report on accounts for advice
To manage and webmaster British Council Jordan webpages, Active desktop, intranet pages and electronic newsletters
Conducted market researches before the website launch and post launch and did face-to-face market research (focus group discussion)
Produce monthly and yearly statistics (web hits, visitors, …)
To act as electronic resources administrator for the office and maintain e-products and services including e-subscriptions database
Create and manage user accounts, granting access to subscriptions to authorised users and dealing with user enquirers
Promote the use of electronic resources amongst customers and running regular in-house induction/training session
Organise and conduct outreach activities to target audience
Produce impact measure questionnaires per session
Deliver online sessions and products as per target audience needs in both, outreach visits and in house activities.
Support the planning and delivery of English Language Teaching projects
Conntribute towards building positive relationships with key external contacts and partners
Research and coordinate with potential partners relevant to ELT projects
Laise with local parters and with British Council local and regional teams by e-mail, phone or face-to-face
Contribute to the development of monthly e-newsletters and their distribution to contacts
Support the delivery of high quality events working with partners and stakeholders, technical experts and professionals in order to meet the needs of internal and external clients and stakeholders to promote Britain and the British Council as a valued partner
Ensure project delivery documentation is completed to agreed deadlines and all project documentation, including materials produced for projects complete and meet local, regional and corporate standards
To assist the project management team of financial planning and recording - Drafting and monthly monitoring of budgets.
To coordinate the evaluation of ELT projects in complicance with Council standards
Collect and compile data evaluating all events (using questionnaires and other methods)
Manage and run in-house activities
Monitor and produce Knowledge & Information Services (KIS) statistics on stock-counting for all library material, electronic resources per resource type, membership numbers and renewals and loan statistics per resource category
Playing a key role in financial planning within many different budgets in KIS operation in various fields of activities.
To develop and maintain electronic financial spreadsheets that will assist KIS manager and KIS colleagues in monitoring and administrating KIS revenue and expenditure targets.
Responsible for preparing a monthly statement of income received and expenses for all KIS budgets.
Take part in preparing a communication plan for the office restructuring
Establish and build relationships with different parties; Ministry of Education, Jordan Olympic Committee, …
Process payments
Reconcile account reports on monthly basis
To establish an Excel sheet for budget monitoring per project and enter all commitments and expenses onto it with accurate figures of committed amounts, and up-to-date expense status.
To keep a clear, up-to-date and accessible filing system per accounting period of all commitments and payment vouchers as agreed by Manager.
Staff Line management
Handle general KIS services and basic general education enquiries
Provide education information and general information about the UK
Manage Library Automation System (ALICE); producing reminders, making catalogue house-keeping, producing reports and acquiring figures and statistics for Knowledge and Information Services (KIS)
Responsible for entering financial data
Responsible for preparing a monthly statement of income received and expenses for all KIS budgets
Responsible for monitoring the budget of every project within KIS operation
Producing and developing Jordan new Website
Managing British Council Jordan website; updating the site, ensuring no broken links, etc…
Train staff to work on ALICE and the web project (Obtree).
Library IT co-ordinator
Handling customer enquiries on internet and CD-ROM’s
Carrying out Front office CD ROMs software installations and computer preparations
Handling cash and monitoring budget for all projects according to the British Council standards
Responsible of the Library borrowing automation software (ALICE)
Interactive Marketing Award IMA, Self-access introductory Marketing course from Multimedia Marketing.Com Ltd, Affiliated company of London Guildhall University and Manchester Metropolitan University
Major in Computer Science, minor Finance and Banking