Bashar A Saleh

Bureau Veritas, founded in 1828, specializes in testing, inspection & certification. With 192 years and still innovating, it operates in more than 100 countries in a variety of sectors - Building & Infrastructure, Agri-food & Commodities, Marine & Offshore, Industry, Certification & Consumer Products. It registered €5.1 billion in revenue in 2019.

Accomplishments:
• Served as resourceful trailblazer with a successful history of P&L leadership, committed to propelling growth, provided strategic consultancy for increasing revenues, adding new business and attaining leadership position in the industry.
• Superintended a dynamic team of 80+, in an ISO 9001-2015 QMS accredited multinational company, providing high level consultancy to the region major projects.

Key Responsibilities:
• Owning P&L accountability & big picture strategy that builds businesses, drives missions, generating positive ROI deliverables and measurable market leadership and growth. Directly reporting to the CEO.
• Established annual budgets & business plans in line with company objectives to meet revenue and profitability goals.
• Delivering real-time commercial/ market insights, identifying market trends, business opportunities, thereby driving the company's next phase of exponential growth.
• Nurturing synergistic business/ partnership relations for business development with special focus on government mega projects.
• Negotiating major projects opportunities and overseeing execution, ensuring integrity & delivery of multiple projects with respect to time, budget, change, risk & resources in the most challenging environments.

APEP stared as a Joint Venture between Point Eight Power Inc. of USA and Al-Rushaid Petroleum Investment Company, KSA. It manufactures Electrical Distribution equipment and has become a 100% Saudi owned company.

Accomplishments:
• Under my leadership consistently registered breakthrough performance/revenue.
• Embedded a continuous improvement culture, attained industry benchmarks using best-in-class practices, eventually enhancing operational efficiency across the Company.
• Instrumental in establishing strategic plans and spearheading business operations with complete P&L responsibility as profit centre head & met ambitious targets for product mix.
• Champion for change. Drove continual and sustainable improvement philosophy through consistent exhibit and initiation of Operational Excellence and Quality initiatives. Streamlined systems & procedures to create synergy across functional areas.
• Bagged a SR 68 Million contract to manufacture, supply & commission MV & LV switchgears & MCC products, to Saudi Aramco Jizan Refinery in partnership with GE Industrial Solutions.

Key Responsibilities:
• Owned the vision to shape the future - for an ISO 9001:2008 QMS accredited manufacturing firm, with 150+ human strength.
• Steered the leading manufacturer of custom-made electrical distribution systems- MCC, switchgears, relay protection panels & switchboards to meet needs of national & international clients as per the key performance objectives. Reported to the Group CEO.
• Articulated APEP’s vision & driving the Group toward achievement of that vision. Established annual business plans and budget & supervised business operations to meet the revenue & profitability goals.
• Developed framework of policy & standards deployment in design, engineering, & manufacture of LV & MV, ANSI & IEC switchgears & other electrical distribution systems in partnership with GE to mainly serve the oil & gas, petrochemical, industrial & power sectors.
• Negotiated major orders with decision makers at end clients / EPC contractors in the oil & gas and petrochemical markets.
• Fostered long-term relationships with key technology partners and raw material suppliers.
• Created/executed incisive financial plans, budgets & policies to optimise working capital & achieve corporate goals.
• Empowered/ energized teams, designed training & development initiatives / mentorship programs, ensured they keep abreast of technical developments, relevant regulations and industry best practices.

AQESA is an integrated electrical solutions provider offering quality products and services in the Kingdom of Saudi Arabia with the support of its trusted partners from all over the world.

Joined the organization as Regional Branch Manager, moved on upward career trajectories, to merit promotion to the position of Chief Operating Officer.

Designation Chronology:
• Jan 2009 - Aug 2014: Chief Operating Officer, Dammam
• Jan 2003 - Dec 2008: Business Development Manager, Dammam
• Dec 1999 - Dec 2002: Regional Branch Manager, Riyadh

Accomplishments:
• Hand-selected to be Profit Centre Head of the Industrial Sector at Al-Quraishi group.
• Created history by securing the highest value ever project to supply, install & commission airfield lighting & controls, with contract value of SR 110 Million for client King Abdul Aziz International Airport (KAIA) in partnership with Cooper Crouse-Hinds Airport Lighting Co.
• Successfully secured order to supply & install MV Switchgears with contract value of SR 75 Million for client King Abdul Aziz International Airport (KAIA) in partnership with Eaton Corp.
• Orchestrated a sustainable LEAN organization and continuous/ quality improvement ethos, led company-wide transformation that enabled delivery of breakthrough performance, thus empowering the company to remain a top player in its field.
• Essayed a high trajectory growth path by establishing major joint ventures; TECO Middle East (TME) & Pipeline Technologies & Services LLC (Pipe-Tech).
• Played a pivotal role in the certification and the transformation of the industrial sector AQESA.

Key Responsibilities:
• Headed a 120+ strong workforce. Served as Stealth Leader, Synergist, Culture Builder- who sets clear strategic objectives, motivates teams to deliver exceptional results.
• Conducted feasibility studies for new business opportunities and explored potential for joint ventures.
• Established and optimized execution and unprecedented business performance - securing revenue, sustainable growth, competitive market positioning, profits as well as shareholder value.
• Forecast demand, prepared annual budgets & business plans to increase market presence & generate incremental business. Reported to the CEO.

PREVIOUS PROFESSIONAL EXPERIENCES:
• Nov 1995 - Nov 1999: Marketing & Sales Manager, Abdullatif & Mohammed Al-Fozan Co, KSA