Area Manager
Landmark Group - Saudi Arabia
مجموع سنوات الخبرة :22 years, 7 أشهر
Reporting: Cluster Manager, Inventory controller, Visual Merchandiser, Store Managers.
Company: Landmarkgroup saudi arabia.
Concepts: Shoexpress at Western Region.
Responsible for the strategic planning, branding, store merchandise layouts, team building, as well as full operational and financial management.
Responsible for total Sales and Profitability across the western region in KSA,
Maximum sales and profit contribution to the brand by executing, planning and sales functions, stock allocations, inventory replenishment, stock management and retail price architecture.
Established lasting professional relationship and best working practices.
Develops marketing initiatives, employ innovative promotional strategies and ensures the brand appropriately represented and portrayed in the market..
Drive overall retail performance (ATV, Conversion, UPT) in stores by implementing best retail practices.
Achieves all key financial KPIs: Profit margin, Contribution, etc.
Defines and implements business strategy with a specific focus on: net sales, conversion, personnel productivity, margin, space productivity and customer satisfaction.
Business development/Brand management/Retail operation.
Reporting to Regional Manager and overseeing brands like Tommy, Skechers, Aeropostals, Dune, Naturalizer, Athlet’sco, AustinRid, CathKidstone & Tim hortons.
Promoting compliance of all Brand market, company & Government policies procedures and guideline.
Managing the property portfolio from conception to opening of the stores through projects managers and host brands.
Ensuring achievement of all company set objectives, maximizing stores contribution through exploiting sales and maintaining cost controls. Also initiating in delivering the highest level of motivation and development of the team, whilst ensuring compliance with company policies and procedures.
Maximize the potential of stores and area management through performance management, coaching & identifying development opportunities to ensure stores are staffed correctly including succession planning & ongoing monitoring of manpower planning.
Maximizing customer satisfaction matric by focusing on customer service, shop retail standards, customer value improvements and achieving & quality norms.
Area: 75, 000 sqft (18 Stores)
Team Size: 103
Reporting: Area coordinator, Inventory controller, Visual Merchandiser, Store Managers.
Company: Al Bandar International House for trading company KSA-
A Division of Landmark group, Dubai.
Concepts: Shoexpress at Western Region.
Responsible for the strategic planning and start-up of this new Value Footwear and Accessories business, from the initial branding and store design, to store merchandise layouts, team building, as well as full operational and financial management.
Responsible for total Sales and Profitability across the western region in KSA, having opened in excess of 18 stores during the last 3 years.
Maximum sales and profit contribution to the brand by executing, planning and sales functions, stock allocations, inventory replenishment, stock management and retail price architecture.
Established lasting professional relationship and best working practices.
Develops marketing initiatives, employ innovative promotional strategies and ensures the brand appropriately represented and portrayed in the market..
Drive overall retail performance (ATV, Conversion, UPT) in stores by implementing best retail practices.
Achieves all key financial KPIs: Profit margin, Contribution, etc.
Defines and implements business strategy with a specific focus on: net sales, conversion, personnel productivity, margin, space productivity and customer satisfaction
In coordination with Real Estate and Store Development department, suggests potential new locations to the upper management, gives suggestions and provides requested information for feasibility analysis. Oversees store openings, renovations
Key Achievements.
• Increased sales by 30% and 15% like to like over the previous years by astutely implementing aggressive sales management techniques with a team of 1 area coordinator 18 store managers and 109 staff members.
• Successfully executed store operation module for the store assessment and maintained the retail standard.
• Developed highly effective strategies, price benchmarks and Brand enhancement for Shoexpress.
• Project managed setting up 30 stores (Shoemart Bawadi, Dome, Jarir, Corninch, Haddab, Makka, Taif-1, Bisha, Taif-2, Albaha, Bata Aziz and 18 shoexpress stores in the region of which Dome (2001) and Haddab (2005) being most challenged project
Area: 80, 851 sqft (10 Stores)
Team Size: 103
Reporting: Store Managers and Assistant Store Managers
Company: Al Bandar International House for trading company KSA-
A Division of Landmark group, Dubai.
Concepts: Shoemart at Western Region.
Job Profile:
➢ Head the entire Area and also works as an Assistant Regional Concept Manager.
Responsible for expansion plan of opening new shoemart in western region in KSA.
Responsible for meeting budgetary and sale targets through motivating and developing staff, consistently achieving and surpassing Key Performance Indicators.
Manage the performance and development of store managers to drive and maximize the sale performance throughout the Area.
Oversee compliance of Store Managers with sales and record-keeping procedures as per the SOP’s.
Review and evaluate weekly KPI achievement and prepare an end of week spreadsheet.
Customer’s satisfaction is maintained at high level in all stores.
Right product is available at the right time in all stores and replenishment from warehouse is done on time to avoid losing opportunities
Key achievements
Lead the concept with the guidance of GM and territory management.
Worked as a strong candidate who consistently delivered the result and supported the function.
Headed 2 top stores of the region with Shoemart makka which moved up to 2nd in the region from 4th . Turning around the concept with the support of excellent achievement and double digit growth of assigned area in a year 2009-10, 10-11 & 11-12 which helped to improve the EBITDA
Area: 47, 200 sqft (5 Concepts)
Team Size: 90
Reporting: Concept’s Store Managers and Assistant Store Managers.
Company: Al Bandar International House for trading company KSA
A Division of Landmark, Dubai.
Concepts: Babyshop, Splash, Shoemart, Lifestyle and Homecentre House Hold Section at Western region.
Job Profile:
In charge of Centre point Jarir Jeddah comprising to 5 concepts, Sales area 47, 200sqft, the highest return per sq.ft from the centre in the region.
Mall Operations, general maintenance, supervise landscaping & janitorial. Supervise building / grounds maintenance and constriction. Ensure concepts and common areas and grounds are maintained to company standards.
The entire administrative & technical organization, Record keeping, reporting and budgets, financial.
Monitoring the activities of loyalty card program, Development of customer database to extend customer loyalty.
Key Achievements
Highest return per sq; feet with strong shrinkage control management.
Renovation of Centre point Jarir being the most challenging job which completed on 4 phases without disturbing the operation
Area: 9, 000-10, 000 sqft
Team Size: 15-20
Reporting: Assistant Store Manager and Department in charges.
Company: Al Bandar International House for trading company KSA
A Division of Landmark, Dubai.
Concept : Shoemart Jarir, Corniche and Haddab at western region.
(Aug 2003 to Oct. 2004 Jarir, Nov 2004 to Sept 2005 Corniche,
Oct 2005 to Jan 2007 Haddab)
Job Profile
Daily operation of the store overseeing that all the standards and practices on Retail, Stocking, Visual merchandise and Customer service are adhered and implemented.
Analyzes on regular basis parameters like -Top line sales, No of bills generated, average transaction, sales per sqft stock turns and inventory turnover.
Repositioning of slow moving merchandise and rotate stock within retail space to increase visual appeal and customer touch point.
Sales forecasting and profitability and ensure product shrinkage are within agreed limits.
Encourages the team for customer service par excellence.
Estimates inventory required on sale trends, lead time required to procure the same, customer feedback on appropriate merchandise.
Staff training, motivation and career development.
Working of deadlines and always is highly motivated.
Consistently achieved the sales budgets for all stores which were handling during the above tenure.
Key achievement
Worked as a project in charge by providing all the installation, logistic, and merchandising for a new store set up which has been opened during the above tenure.(SM Jarir, SM Corniche, SM Haddab, SM Taif, SM Makka and Bata Aziz).
Area: 14, 149- sqft
Team Size: 22
Reporting: Department in charges and Sales Associates.
Company: Al Bandar International House for trading company KSA
A Division of Landmark, Dubai.
Job Profile
Ability to make sure that the store is always ready for business.
Provides essential administration for scheduling over 20 personnel.
Responsible for managing and controlling the financial transactions in retail environment.
Responsible for protection of corporate assets, establishment of seasonal budgets, control of cash flow and expenses.
Work as the supervisor to all types of consumer services, maintenance, employee instruction procedures and display products etc.
Supervises sales, customer services, maintenance, sanitation, employee training and display merchandising.
Responsible for controlling expenses, protecting assets and performing internal audits.
Ability to help store manager in managing inventory to achieve sales objectives. Responsible for other duties as assigned.
Completed Institution Degree / Qualification 1989 Calicut University Bachelor Of Commerce.