Bashir Masri, Country Business Development Director

Bashir Masri

Country Business Development Director

next level

Location
Saudi Arabia
Education
Bachelor's degree, Academy of Economics Studies
Experience
6 years, 4 Months

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Work Experience

Total years of experience :6 years, 4 Months

Country Business Development Director at next level
  • Kuwait - Al Kuwait
  • My current job since May 2023

ights:
 Identified business development opportunities and implemented effective strategy for client acquisition.
 Generated leads and capitalized on valuable business opportunities to bring new company revenue and improve bottom line profit.
 Facilitated and managed business plan development based on market and industry research.
 Recommend product changes to enhance customer interest and maximize sale
 Continually built new client business with the markets by pursuing strategic targets.
 Collaborated with small teams to design and implement enhancements for projects which resulted in revenue increases.kuwait

Commercial Director at ALMARFA Marine Company KSA
  • My current job since March 2021

Developed negotiating strategies and positions by examining risks and
potentials as well as estimating partners' needs and goals.
* Developed and oversaw marketing functions to identify key marketing
strategies for successful new customer acquisition and sales growth.
* Identify, acquire and develop new business opportunity
* Worked closely on projects with marketing and sales team
Achievement:
* Signing contracts with Nesma Partners company & MBL company with
over than SAR 50, 000, 000
General Manager - The Face shop & Skin food (Skin Care & Cosmetics)
Skindolize Company Kuwait Nov 2020 - Feb 2021
Highlights:
* Oversee all aspects of the skin care & cosmetics product business of the
Company including strategic planning and execution of the growth and
expansion in Kuwait.
* Responsible for the achievement of operational and financial results
* Develop systems, policies and procedures to enhance productivity, cost
effectiveness and efficiency
* Manage various departments such aa Product Development and Logistics
as well as Sales and Marketing.
* Review employees’ daily sales status reports identify key issues and
develop recommendations.
* Responds to customer complaints and comments and ensures quality
customer service, health and safety
Achievement:
* Establishing E-Commerce department
25/07/2021 3

commercial director at almarfa
  • Saudi Arabia - Tabouk
  • My current job since February 2020
Franchise Manager at Dynamic Global Company Kuwai
  • December 2018 to October 2020

Highlights:
* Prepare and execute the sales and marketing strategy
* Identify and locate potential customers in public and private sector
* Develop and train employees as per the franchise guidelines
* Ensure the financial performance and revenue targets of the franchise
achieved
* Measure sales performance on a weekly and monthly basis, identify
achievements and weaknesses and seeks opinion for improvement
ideas.
* Implement sales plans and initiatives to drive the achievement of sales
team profit target
Achievement:
* Negotiating and signing sales contract with Alkhrafi national Company and
Kuwait Public Transportation Company
Operations Manager - Leading in Fashion and Luxury (Ice Berg, Marc by Marc
Jacobs, Limelight, See by Chloe, Love Moschino, Tosca Blue and Fashion Outlet)

at Gate Mall
  • Kuwait
  • February 2012 to December 2012

Responsible for leasing, renewing leases, lease interpretation and analysis
and coordinating documentation flow for all leasing
* Negotiate and draft leases; lease addendum and modifications; other
documents as required for our portfolio of commercial properties
* Keep ownership updated on current status of leases, including terms of
leases and process of approving any new lease terms
* Process and administer all lease contracts
* Provide world class tenant and vendor support
* Work with property management and construction personnel to ensure
the Company exceeds tenant expectations from execution of the lease to
occupancy of the space.
* Advise tenants on all matters relating to leasing, contracts and
development
Achievement:
* Leased, Signed contracts for over than 150 tenants in all 5 Malls
Business Development Manager - For international brands
(The Athlete Foot, shoe Box New York, Nike, Puma, Curves & Pharmacies)
Ali Abdul Wahab & Sons Kuwait - 2008 - Jan 2012
Highlights:
* Take Leadership for planning new locations
* Work closely with Brands’ Managers to ensure execution of plans meeting
deadlines
25/07/2021 5
* Physically visit existing and new business to in pursuit to remain acute
knowledge on the progress of all brands.
* Pursue developing strategic potential opportunities for all brands
* Manage the progress of developing brands responsible of.
* Monitor competition of similar brands
* Built a strong relationship with suppliers in the local market and abroad
MARKETING:
* Create Marketing Plans for each brand and launching of each location to
ensure it meets the Brands’ Guidelines, Market demand opportunities
and Target Audience.
* Develop marketing plan with advertising agency for each outlet with above
the line in press and magazines and below the line flyers and brochures
* Local store marketing activity for opening of each outlet and continued
long term marketing
Achievement:
* Opening more than 32 stores all over Kuwait.
Unit Key Account Manager - Procter & Gamble (P&G)
Ali Abdul Wahab & Sons Kuwait Dec 2004 - Dec 2007
Highlights:
* Handled Key accounts in Kuwait (The Sultan Center, carrefour, LuLu and
city center)
* Handled 10 Coops in Kuwait (Meshrif, Shaab, Odayliyeh, Khitan, Salmiyah,
etc.)
* Brands: Pringles, Pampers, Always, Ariel, Tide, Bonux, Downy, Fairy, Wella,
Oil of Ulay, Head & Shoulders, Pantene, Pert Plus, Silvikrin, and Crest .
* Responsible for 30% of the company’s total sales; selling volume,
distribution, follow up on merchandising and pricing
* Joint business plans (JBP)
* Help the trade resell of P&G brands
* Managed a group of 25 merchandisers
* Followed up on field work in order to make sure that P&G fundamentals
are correctly applied
* Met P&G conceptual selling approaches, along with key values and
principles of customer interaction
* POS Allocation / Visibility standardization at all channels
* Measure market potential channel wise and identifying target segment
25/07/2021 6
* Track competition volumes and monitor competitor activities to evaluate
our brand performance.
* Work closely to manage and monitor all Brand Activation.
* Development and execution of trade / consumer promotions including
pricing, sales estimates and POS development.
* Increase success rate of promotions and brand perception
* Prepare yearly trade promotional plan for main customers.
* Collaborate with marketing and field on brand forecasting.
Audit & Advisory Executive, Delloite Kuwait 2003 - 2004
Achievement Highlights:
* Evaluating control systems; identifying control system weakness and
recommending resolutions and communicating of findings to client
managements
* Managed National Bank of Kuwait, Kuwait Petroleum Company and Credit
Facilities Company
* Ensuring quality performance within firm corporate policies and
procedures
* Monitor compliance with regulatory bodies
* Plan and execute financial statements (including Consolidated /Group FS)
* Draft audit reports in accordance with International Financial Reporting
Standards (IFRS)

Education

Bachelor's degree, Academy of Economics Studies
  • at university of economics
  • July 2002

Economics

Specialties & Skills

Planning
Market Knowledge
CONTRACT MANAGEMENT
CUSTOMER SUPPORT
FINANCE
FORECASTING
HUMAN RESOURCES
INFORMATION TECHNOLOGY
INVENTORY MANAGEMENT
LOGISTICS
MANAGEMENT
MARKET PLANNING

Languages

Arabic
Expert
English
Expert
Romanian
Expert

Hobbies

  • Basketball
    varsity team