باسم بشير

• Managed a portfolio worth AED 40M+, achieving a 20% YoY sales increase across
pharmacy chains including Life, Boots, Aster, Supercare, and Docib.
• Negotiated and formalized Business Development Agreements (BDA) with key
accounts, including volume targets and tiered rebate models.
• Executed over 40+ Trade Marketing Activities (TMA), including gondola ends,
FSUs, wall units, and pillar branding—boosting visibility and footfall.
• Launched 14+ new products across UAE markets by overseeing end-to-end go-to
market planning: listings, sampling, retail readiness, and activation.
• Owned P&L with full accountability for all the marketing projects.
• Managed promotion and expiry (RTV) tracker and ensured compensation
alignment with key accounts.
• Achieved 135% sales growth in 2023 in Life Pharmacy through tailored business
plans and utilizing the connection.
• Coordinated inventory planning, PO accuracy, stock alignment, and real-time
invoice resolution with Alphamed (AKI), by proper master file mapping.
• Spearheaded brand visibility campaigns (hydration booths, Avene truck, Sales
blitz, training events), significantly improving product recall and market share.
• Introduced seasonal brand activations that contributed to a 30% uplift in
Cleanance and Suncare lines during peak periods.
• Supervised 10+ Beauty Advisors, improving sales by 25% through KPI tracking,
daily coaching, and visual merchandising audits.

• Conducted market visits to key retail doors to ensure merchandising standards,
stock availability (min-max levels), and product display compliance were in place.
• Maintained partnerships across top UAE pharmacy chains, ensuring execution of
35+ beauty events and BTL activations within 12 months.
• POSM units are installed across 80+ retail outlets, enhancing product visibility
and leading to a 25% boost in off-take for focus SKUs.
• Facilitated listings for 12+ new SKUs by aligning with commercial, marketing, and
regulatory teams across launch timelines.
• Tracked and analyzed SKU-level sell-out and YOY growth, providing data-driven
insights for monthly forecasts and trade plan adjustments.
• Liaised with creative agencies for branding collaterals, ensuring compliance with
regional brand guidelines.
• Reduced stock-out rates by managing expiry checks, replenishment schedules, and
stock rotations with store-level teams by analyzing the SOH from the accounts.
• Contributed to business development proposals and listing pitch decks, helping
onboard 3 new accounts in under 6 months.

• Transformed 2 underperforming stores into profitable units within 12 months
through CRM-driven outreach and hyper-local marketing.
• Led a 12-member team to exceed monthly KPIs and store target by 30%.
• Executed 20+ catchment marketing events in clinics, gyms, and residential towers,
directly contributing to revenue spikes during campaigns.
• Recognized with 4 internal awards for outstanding store growth, customer
service leadership, and cross-store collaboration.
• Proper inventory planning and merchandising to ensure customer satisfaction.

• Learned operational systems, AX ERP, customer service SOPs, and store reporting
structures.
• Shadowed senior leaders to understand financial management and people handling.

• Provided Level 1-2 support across Microsoft products including Windows OS,
Office, and O365.
• Handled global customer queries with high resolution rates and SLA compliance.
• Resolved 45+ technical cases per day with a 95% first-call resolution rate, across
Office 365, Windows, and Exchange.
• Maintained high CSAT through empathy, accuracy, and technical guidance.