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تم إلغاء حظر المستخدم بنجاح
باسم بشير, Key Account Manager

باسم بشير

Key Account Manager·Pierre Fabre,

الهند

بكالوريوس, B tech

الخبرة العملية

مجموع سنوات الخبرة: 10 سنوات, 5 أشهر

Key Account Manager

يناير 2023 - حتى الآن

Pierre Fabre,

دبي، الإمارات العربية المتحدة

يناير 2023 - حتى الآن

• Managed a portfolio worth AED 40M+, achieving a 20% YoY sales increase across
pharmacy chains including Life, Boots, Aster, Supercare, and Docib.
• Negotiated and formalized Business Development Agreements (BDA) with key
accounts, including volume targets and tiered rebate models.
• Executed over 40+ Trade Marketing Activities (TMA), including gondola ends,
FSUs, wall units, and pillar branding—boosting visibility and footfall.
• Launched 14+ new products across UAE markets by overseeing end-to-end go-to
market planning: listings, sampling, retail readiness, and activation.
• Owned P&L with full accountability for all the marketing projects.
• Managed promotion and expiry (RTV) tracker and ensured compensation
alignment with key accounts.
• Achieved 135% sales growth in 2023 in Life Pharmacy through tailored business
plans and utilizing the connection.
• Coordinated inventory planning, PO accuracy, stock alignment, and real-time
invoice resolution with Alphamed (AKI), by proper master file mapping.
• Spearheaded brand visibility campaigns (hydration booths, Avene truck, Sales
blitz, training events), significantly improving product recall and market share.
• Introduced seasonal brand activations that contributed to a 30% uplift in
Cleanance and Suncare lines during peak periods.
• Supervised 10+ Beauty Advisors, improving sales by 25% through KPI tracking,
daily coaching, and visual merchandising audits.

مجال الشركة:
صناعة الدواء

Key Account Executive

يناير 2022 - يناير 2023

Pierre Fabre

دبي، الإمارات العربية المتحدة

يناير 2022 - يناير 2023

• Conducted market visits to key retail doors to ensure merchandising standards,
stock availability (min-max levels), and product display compliance were in place.
• Maintained partnerships across top UAE pharmacy chains, ensuring execution of
35+ beauty events and BTL activations within 12 months.
• POSM units are installed across 80+ retail outlets, enhancing product visibility
and leading to a 25% boost in off-take for focus SKUs.
• Facilitated listings for 12+ new SKUs by aligning with commercial, marketing, and
regulatory teams across launch timelines.
• Tracked and analyzed SKU-level sell-out and YOY growth, providing data-driven
insights for monthly forecasts and trade plan adjustments.
• Liaised with creative agencies for branding collaterals, ensuring compliance with
regional brand guidelines.
• Reduced stock-out rates by managing expiry checks, replenishment schedules, and
stock rotations with store-level teams by analyzing the SOH from the accounts.
• Contributed to business development proposals and listing pitch decks, helping
onboard 3 new accounts in under 6 months.

مجال الشركة:
صناعة الدواء

Store Manager

يناير 2019 - يناير 2022

Life Pharmacy,

دبي، الإمارات العربية المتحدة

يناير 2019 - يناير 2022

• Transformed 2 underperforming stores into profitable units within 12 months
through CRM-driven outreach and hyper-local marketing.
• Led a 12-member team to exceed monthly KPIs and store target by 30%.
• Executed 20+ catchment marketing events in clinics, gyms, and residential towers,
directly contributing to revenue spikes during campaigns.
• Recognized with 4 internal awards for outstanding store growth, customer
service leadership, and cross-store collaboration.
• Proper inventory planning and merchandising to ensure customer satisfaction.

مجال الشركة:
صناعة الدواء

Trainee Store Manager

يناير 2019 - يناير 2019

Life Pharmacy,

دبي، الإمارات العربية المتحدة

يناير 2019 - يناير 2019

• Learned operational systems, AX ERP, customer service SOPs, and store reporting
structures.
• Shadowed senior leaders to understand financial management and people handling.

مجال الشركة:
صناعة الدواء

Technical Support Specialist

يناير 2016 - يناير 2019

Microsoft (Convergys),

بنغالورو، الهند

يناير 2016 - يناير 2019

• Provided Level 1-2 support across Microsoft products including Windows OS,
Office, and O365.
• Handled global customer queries with high resolution rates and SLA compliance.
• Resolved 45+ technical cases per day with a 95% first-call resolution rate, across
Office 365, Windows, and Exchange.
• Maintained high CSAT through empathy, accuracy, and technical guidance.

مجال الشركة:
خدمات تكنولوجيا المعلومات

التعليم

Collage of engineering

يوليو 2016

يوليو 2016

بكالوريوس، B tech

الهند

College of Engineering Trivandrum

مايو 2016

مايو 2016

بكالوريوس، Applied Electronics

الهند

المعدل التراكمي (نقاط): 6.67 من 20

المعدل التراكمي (نقاط): 6.67 من 20

College Of Engineering Trivandrum

يناير 2016

يناير 2016

بكالوريوس، Electronics and instrumentation

الهند

Skills

SALES
Intermediate
SALES
Intermediate
RETAIL EXPERIENCE
Intermediate
RETAIL EXPERIENCE
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
Key Account Management & Negotiation
Expert
Key Account Management & Negotiation
Expert
UAE Market Expansion & Forecasting
Expert
UAE Market Expansion & Forecasting
Expert
Distributor & Client Relationship Management
Intermediate
Distributor & Client Relationship Management
Intermediate
ERP & CRM Tools (AX Dynamics, Salesforce, Zoho)
Intermediate
ERP & CRM Tools (AX Dynamics, Salesforce, Zoho)
Intermediate
Brand Building & Product Launch
Expert
Brand Building & Product Launch
Expert
P&L Ownership and ROI Analysis
Expert
P&L Ownership and ROI Analysis
Expert
Campaign Execution (BTL, In-store, Seasonal)
Expert
Campaign Execution (BTL, In-store, Seasonal)
Expert
Trade Marketing & Visual Merchandising
Expert
Trade Marketing & Visual Merchandising
Expert
Cross-functional Team Leadership
Expert
Cross-functional Team Leadership
Expert