Director
Divine Intervention
Total years of experience :14 years, 2 Months
Marketing leader with a crisp understanding of integrated advertising, and a proven track record of delivering results. Demonstrated ability to manage
marketing strategically and operationally via team. Deep understanding of media landscape newspapers & TV. Specific high-end expertise in event
activation.
Skills
Advertising ∞ Media ∞ Sales ∞ Marketing ∞ Event Management ∞ Innovative Solutions to business growth issues ∞ Excellent PR skills
Mashriq TV - Divine Intervention
Director Marketing & Sales
Core Responsibilities and Accomplishments:
• Rebooted BR brand and started a marketing and sales department (ROP) from scratch.
• 33 % record revenue growth in the 1st year, and maintained the growth pattern in a down market with PKR 350 Million revenue in 2013.
• Created “Top of mind” branding via active PR strategy implementation.
• Real time market monitoring with strong co-ordination and obsessive customer service for revenue generation.
• Identified sectors like FMCG and Telecom for growth and executed innovative strategies to successfully capture growth.
• Introduced new segments in the Paper with In-depth Readers' research as well as monetized paper real estate with innovative methods.
• Introduced professional sales pitch utilizing market intelligence & BR heritage which was really well received by market.
• Owned relationship building with all clients, Advertising Agencies/ Media Buying Houses, Marketing Heads, Company Heads, clients, all other
sales and marketing functions.
• Provided leadership and strategic vision to the organization by assisting the Board and staff with the development of long range and annual plans,
and with the evaluation and reporting of the progress on plans.
• Supervised BR's web department that managed BR and other companies of the group.
• Placement of advertisements in accordance with company's policy and APNS rules.
Business Day
Core Responsibilities and Accomplishments:
• Reached break even in two months, Managed marketing and sales of Karachi office in line with the assigned Sales Targets by managing team with
constant appreciation and motivation towards the achievement of the Sales Targets.
• Conducted Market Reviews to analyze & determine Client needs, gathered market intelligence, and suggested the course of action accordingly.
• Devised new ideas to penetrate local market while facing strong competition from Business Recorder.
• Enrolled Business Day in PID (Press Information Department) and SID (Sindh Information Department) in two months.
• Performed trainings, evaluation of direct reports to develop their core competencies, also to groom them for the future growth within the company.
• Allocated Clients & Media Agencies to the direct reports.
Manhattan Leo Burnett
Civil Aviation Authority
Carrier Air Conditioner
Bonanza Garment Industries
Mobile Zone (Nokia, Samsung, Sony Ericson & BenQ distributors)
Core Responsibilities and Accomplishments:
• Account planning, handling and media functions.
• Supervised media planning, Print & Electronic.
• Pitched new accounts, along with the other agency staff.
• Prepared and helped clients with development of the annual budget.
• TVC and Print Media Campaign development.
• Placement of the Media to capture the right audience for the relevant brand.
• Coordinated activities across the various departments of the agency, motivated & mobilized the campaign team to meet objectives.
• Devised and implemented advertising strategies for clients.
• Handled and organized PR Conferences, Seminars, Exhibitions, and Fun Fairs etc.
• Human Resource training (new inductions).
• Managed ATL/BTL activities of the clients.
• Also developed pricing structures, promotions and special offers.
Education: § Graduation
