Basma El Baz, Editor in Chief

Basma El Baz

Editor in Chief

Nile Radio Production

Location
Egypt - Cairo
Education
Bachelor's degree, English Literature
Experience
16 years, 2 Months

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Work Experience

Total years of experience :16 years, 2 Months

Editor in Chief at Nile Radio Production
  • Egypt - Cairo
  • My current job since March 2016

- Defining content strategy and deliver on traffic KPIs.

- Managing the editorial team and setting the framework for editorial day to day operations.

- Overseeing editing and production of content to provide Nogoumfm & Nilefm audience with engaging content.

- Growing Nogoumfm & Nilefm audience on web, app and social platforms.

- Lead on content monetization & work closely with NRP sales team.

-Managing the editorial department's yearly budget.

Projects and Front Page Editor at Yahoo
  • United Arab Emirates - Dubai
  • December 2011 to March 2016

- Manages and provides content for special editorial and sales driven initiatives.

- Making relevant editorial choices, crafting appealing headlines and teaser copy.

- Contribute ideas on commissioning and content acquisition to the editors and sales teams.

- Provide and edit articles on a daily basis, develop feature and special execution ideas.

- Meet targets and deliver on traffic performance indicators.

- Prepare ideas and reviewed script of Yahoo Celebrity show OMG Nujoum.

In addition to my tasks as a Projects Editor, i do the tasks of the Front Page Editor on daily basis & this includes:

-Identify the best content on Yahoo network of specialized sites and promote it to the broad front page audience

-Direct traffic into the Yahoo! network, ensuring individual sites meet traffic targets

- Work with in-house and external editors to ensure major stories are covered on Yahoo! in a timely fashion, and in a way that will engage users

- Use analytics tools to identify trends to ensure Yahoo is covering all trending stories.

-Identify technical issues and ensure they are solved properly in order to not ruin user

Senior Editor at Shorouk Newspaper
  • Egypt - Cairo
  • August 2008 to November 2011

- Supervising a team consisting of staff writers, editors, translator, proofreaders, photo editor, and data-entry staff.

- Overseeing all editorial activities in the newsroom, as I review every article produced by the writers, can demand material to be added to or subtracted from the piece; demand or make corrections; or reject the story. I also determine the importance of a story, which influences its placement in the website.

- Editing news in all fields “Politics, Life style, Sports, Arts..etc” and dealing with news agencies such as AFP, Reuters, DPA & MENA.

- Translating articles from English or French into Arabic.

- Ability to use CMS program to upload news and pictures on the website.

- Ability to edit pictures.

- Managing users’ comments on the news.

- Ability to search online for the exact information needed.

Additional information:
Number of my articles “in Arabic language” were published in Shorouk newspaper. I translated number of French and English articles to the “Sports Page” in the newspaper.

Editor/Graphic Designer at Waffar News
  • Egypt - Cairo
  • January 2008 to April 2008

- Writing English stories.

- Translating and editing ads from Arabic to English.

- Designing ads.

Education

Bachelor's degree, English Literature
  • at Mansoura University
  • July 2006

Specialties & Skills

Digital Media
Management
Planning
Writing
Editing
ADVERTISING
BUSINESS WRITING
COMMUNICATION SKILLS
CONTENT MANAGEMENT
DATA ENTRY
FRONTPAGE
SHELL SCRIPTING

Languages

Arabic
Native Speaker
English
Expert
French
Intermediate
Italian
Beginner

Training and Certifications

Media Management (Certificate)
Date Attended:
July 2018

Hobbies

  • Reading-Traveling-Visiting Historic places-Trekking