Head of Commercial Department
King Abdullah Port – Port Development Co.
Total des années d'expérience :25 years, 11 Mois
• Spearhead the commercial department to facilitate and reestablish a proper engagement with stakeholders who are operating the port along with the customers from traders, thereby increasing the port throughput as well as leading the port to be No. “1” in imports to Saudi Arabia
• Increase management's effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers
• Assign accountabilities; plan, monitor & appraise job results; develop a climate for offering information and opinions
• Develop strategic plan by studying technological and financial opportunities; accomplish subsidiary objectives by establishing plans, budgets & results measurements; allocate resources; review progress; make mid-course corrections
• Build company image by collaborating with customers, government, community organizations & employees; enforce ethical business practices
• Maintain quality service by establishing and enforcing organization standards
• Strategized the long term business directions of the region to ensure maximum profitability in line with organisational objectives; involved in coordinating budgets, forecasts and reports & accordingly effectuating business plans to attain maximum sales and optimum revenue
• Functioned as top revenue leader, turned around business unit with rapid attention to key targets for consulting services; managed and ensured achievement of high-margin revenue
Key Result Areas:
• Managed complete business operations with accountability for profitability; involved in forecasting monthly/annual sales as well as operational targets; executed them in given time frame by organizational planning
• Drove strong & sustainable financial gain through leveraging corporate potential, enhancing top-notch marketing solutions and innovative branding strategies
• Devised short as well as long term strategies taking into account company’s direction, focus areas, key customers, market parameters and resources
Highlights:
• Played a key role in re-engineering the company strategy; strengthened the products by using current assets; developed new opportunities to the company
• Successfully evaluated the P&L opportunities to increase profits; also strategized sales functions, whilst making a breakeven in P&L in 5 months (considering years of loses NP) and increasing 300% in first year
• Instrumental in:
o Securing a contract with Modon to develop and operate the first of its kind Logistics Services Hub in Saudi Arabia with a value of SAR 65 Million
o Leasing a SAR600 million Logistics Park Project in Jeddah by an assignment from Tusdeer Company
o Increasing margins from 5% to 28% in different projects and decreasing operation costs
o Establishing new sales section and restructuring business & operation units to increase employee’s efficiency
• Efficiently & effectively developed new business concepts:
o Within the company ranges from 3PL logistics services, transportation and mobile services for heavy equipment; restructured employee’s appraisal scheme & evaluation pattern
o For logistics equipment’s maintenance services
Key Result Areas:
• Conceptualized long-term strategic policies of company that insured continuous expansion and sustainable increase in revenue with different business models
• Oversaw daily operations of the business unit or organization; ensured the creation and implementation of a strategy designed to grow the business
• Coordinated the development of key performance goals for functions and direct reports; provided direct management of key functional managers and executives in the business unit
Highlights:
• Skilfully handled key projects :
o Logistics Parks Development from developing a location decision system to execution with international standards (more than a 600 million Saudi Riyals project)
o Certifying Jeddah Islamic Port as a Certified Location for the London Metal Exchange
o Multimodal Logistics & Transit Shipment “Sea-Air multimodal Services”
o Strategic & Negotiation Support to Operation and Sales & Marketing Departments
o Multi-location Expansion and Strategic Feasibility Study
Key Result Areas:
• Handpicked to drive territory growth; managed direct sales, partner opportunities, handled operations, pricing, distribution, end-user contracts, product launches, supplier negotiations, logistics, etc.
• Raised market awareness among key competitors, drove business growth and increased product features
Highlights:
• Significant contributions towards ramping up sales level with 30% and profits 80% compared to predecessor year
Key Result Areas:
• Reached quality milestones, satisfied intelligence industry requirements for mission-critical performance
• Monitored the budget preparation in coordination with the Finance Controller
• Worked in the capacity of Key Member of a sophisticated operations in vehicles warranties and business interrelation with the National Commercial Bank (NCB)
• Entrusted with responsibility of managing Saudi Arabia Operations for ongoing & expansions opportunities with managing 3 branch managers and over 100 employees
• Developed KPI’s to measure internal & external services for future enhancement - which was measured systematically; created SOPs (Standard Operating Procedures) as well as organized the business needs and operations
Highlights:
• Distinction of being positioned as National Operation manager during Mar’09 to May’10 and Deputy General Manager in which all departments in Saudi Arabia reported directly including Finance / HR
• Slashed down costs to meet the company budget without any effect on the company performance
Key Result Areas:
• Established departmental strategy with short & long business plans; evaluated business growth for Auto and Marine Sectors
• Held accountable for:
o Setting up of sales & marketing budget, nationally
o Monitoring and evaluating after sales service performance managed by other departments
o Searching and finalizing Contract Negotiations with international suppliers
• Took care of overall operations of 4 Branches, nationally with team functioning activities
Highlights:
• Shouldered responsibilities as National Sales Manager & Department Director for a department that dealt with variety of products in Auto / Marine domains
o The products were all famous international brands such as Kawasaki, Mercury & Navistar International in which most of them have been introduced to the company during my present management
• Successfully amplified the:
o Scope of the business horizontally by new famous international brands and vertically by initial products
o Sales in first year by 120% then by 350% in second year
• Significant contributions toward making a change to stock turnover to be 3-4 per year
• Deftly opened two new branches; also established well known dealers for geographic distribution
For 13 international brands such as Kawasaki Heavy Equipment, Navistar International trucks, New Holland, Sumitomo, and Elgin Sweepers with more than 120, 000 SKU’s with a high stock turnover and big sales operation, I had successfully managed to reorganize the sales and logistics operations to achieve targets in a short period.
• Managed Westerner region parts sales for a value more than SR30M with 40 employees and 2 sales supervisors.
• Managed Parts logistics, for main distribution centers for all parts.
• Managed parts couriers contracts, saved SR 300, 000 / year.
• Participated in Oracle system setup and training subordinates and managers.
• Organized standard operating procedures for Parts Department.
• Product supply support for several suppliers.
1. Information Center Management support and enhancement..
2. Creativity and innovation of marketing campaigns.
3. Financial savings and Incremental profits plans.
For five years of experience in Logistics operation in one of the leading companies in Saudi Arabia & internationally. I have managed to succeed to implement leadership and management on a very sophisticated FMCG operation which resulted in
Leading, 4 supervisors & 40 persons.
Main projects and assignment worked on:
- National Palletization project. “By shifting shipping products to customers from stacked to palletized”
-P&G Quality Assurance. (Authorized P&G auditor).
- Manpower Utilization. “Increasing efficiency and decreasing cost”
- WHs Capacity & Layouts. “Facilitating the current space to maximize capacity”
- Shipping & WHs Standard Operating Procedures.
- Delivery & Collection Utilization & Renovation. “New fleet of vehicles with improvement ideas to fit the company business”
- Vans Loading Efficiency. “More distribution by fast execution”.
- Cost savings by increasing WH productivity.
- Job description & responsibilities
- New Distribution Center study
- Set IATCO / P&G store mechanism
- Initiative Support Program.
- Trainer & qualification auditor
- Food product Handling procedures & training.
- Warehouses development.
- Salesman ‘presenter’.
- Questionnaire distributor and evaluator.
- Assistant marketing manager.
- A company presenter in another organization.
The following are a list of departments & projects that I have been assigned to:
Trade Service Center:
- File Tracking System.
- New office layout for operation cycle.
- Administrating customer’s old files.
- Control the customer’s files.
General Service Department:
- Training activities Decision Support System.
- Participated in the training plan.
- Participated in Job profiling.