Senior PR Account Manager
Weber Shandwick
Total years of experience :18 years, 2 Months
I am actually managing big budgets, such as: Coca-Cola, Samsung and Emirates Airline. I supervise a team of a Press Officer and a PR Account Executive. For some one shot projects, I deal with Weber Shandwick Worldwide and MENA
After four years experience in the field of communication, I was able to join the first PR agency in Morocco. I had a challenge to manage, for the first time, a long list of clients such as: Air Arabia, Airbus, Ministry of Youth and sport... I realized some projects in partnership of Hill & Knowlton agencies from MENA and Europe.
At this moment of my professional life, I switched from Advertising to Events and PR. I realized some events for clients like: Coca-Cola, Emirates, International festival of Rai... During this period, I started preparing daily media monitoring, writing and translating some press releases, contacting some journalists. It was a very rich experience with a multinational PR agency that made me choose Events and PR as a long term career.
During my presence in Avenir Conseil, I was able to deal directly with some clients (e.g.: ROCA) and to manage Advertising and Event campaigns. I learned more about media buying, press relations..
This was my first experience in the field of Communication, in which I learned so many issues regarding advertising, media buying and clients contact