Bassam Shhadeh, Internal Communication & Well-Being Manager

Bassam Shhadeh

Internal Communication & Well-Being Manager

Ooredoo - Asiacell

Location
Iraq - Sulaymaniyah
Education
Master's degree, MBA
Experience
19 years, 3 months

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Work Experience

Total years of experience :19 years, 3 months

Internal Communication & Well-Being Manager at Ooredoo - Asiacell
  • Iraq - Sulaymaniyah
  • My current job since November 2018

I ensure that employees are kept informed and motivated by communicating through several channels, taking care of their engagement and satisfaction.

working on the image of HR business unit promoting the unit to all company

The Role of my position is involve some or all of the following:
• Establish an internal communications strategy in conjunction with senior managers
• Ensure organizational initiatives and projects are successfully communicated to employees and stakeholders
• Manage internal events
• Plan, edit and write content for a variety of internal communications media, such as staff intranet, or regular email. He may also be required to work on the layout of content
• Storyboard or translate ideas to the creative team of the agency
• Use social media to communicate with staff internally
• Manage an internal communications officer
• Deliver presentations at organisational events.
• Ensure internal communications messages are consistent across all media and for different departments of the organization
• Ensure internal communication messages are consistent with external communication messages
• Respond to feedback from staff and adjust communications content accordingly
• Handle the internal communication response to crisis situations which affect organizational perception and reputation

Key skills
o Writing skills: Excellent writing, editing and proofreading skills as well as the journalistic ability to source stories from employees
o Speaking skills: Strong speaking skills to give presentations to staff. with sensitivity to an organization’s goals and values
o Interpersonal skills: Very Good interpersonal and relationship-building skills, confidence to deal with senior executives and explain communication techniques to them.
o Creative skills: Creative ability to devise communication strategies Digital skills: Familiarity with information technology, especially digital and video means of communication.

Head of Implementation - Communication at Korek Telecom
  • Iraq - Erbil
  • December 2011 to December 2017

The company is the fastest growing mobile operator in Iraq

Achievements:
• Organized the biggest bonfire in Middle East with more than 800 meters of fire in March 2014 as part of an event and got Guinness recognition for it.
• Introduced the Korek brand across Baghdad, Basra, Najaf, Karbala, Kirkuk and Mousel and managed a 360° campaign including ATL, BTL & TTL activities.
• Formulated and rolled out communication Plans for Korek yearly products and services (VAS Services).
• Spearheaded several events such as the Erbil Fair, Sulaimania Fair, Duhok Fair, Baghdad Fair and the Basra Fair since 2011.
• Launched the Blackberry and 3G services all over Iraq.

Responsibilities:
• Spearheading all elements of the marketing and communications lifecycle for the Korek brand, formulating unit objectives & KPI's in line with company’s strategy and department objectives.
• Ensuring a coherent brand image was communicated across different communication channels with the available communication mix, planned corporate activities and outreach initiatives in alignment with the company’s objectives.
• Working with different personnel and departments, synthesizing their inputs towards the marketing and communication strategy, hiring and nurturing the team talent and ensuring all organizational requirements were duly met.
• Maintaining exemplary relationships with members of the media and advertising agencies, evaluating their performance and contribution and making decisions with regard to service partnerships.
• Preparing the yearly CSR plan in coordination with all concerned units as per company’s objectives and budget allocated for the marketing department.
• Devising the media roadmap, preparing material for press conferences, reviewing press releases and their distribution with the approval of the management.
• Reviewing and approving or declining new proposals evaluated for sponsorships, events and media house empanelment in addition to providing recommendations to be submitted to Communication Director for approval.

Marketing Manager at Indomie Foods
  • Syria - Damascus
  • October 2010 to December 2011

Sawab Co. is the manufacturer of the instant noodles and the distributor of INDOMIE noodles in Syria and Turkey.


Achievements:
• Launched several new flavors in rural areas.
• Drafted communication plans for the brand’s yearly road map and forecast.
• Contributed to several cost saving initiatives on a yearly basis
• Organized several exhibitions and fairs.

Responsibilities:
• Formulated and executed the AOP with the yearly budget, prepared and executed the merchandising plans for the key accounts.
• Performed pre and post evaluation for the media houses and recommended potential suppliers, prepared media plans for the campaigns, handled media monitoring and assumed responsibility for production and PR management.
• Nurtured relationships across communication agencies, collaborated with external entities for the development of events and activities in addition to third party relations with entities such as event organizers, media, press and suppliers.
• Evaluated events post happening, ascertained areas for improvement, recommended and implemented corrective measures to improve future activities, assisted in the development of annual events and sponsorship plans and budgets.
• Developed and submitted detailed program plans for each event and executed timely on the ground implementation of the approved plan.

Communications Officer at Syria Trust Organization – AMAAL
  • Syria - Damascus
  • January 2009 to January 2011

The entity is a non-profit formed for the welfare of the handicapped in Syria in 2002.

Highlights:
• Responsible for all fund raising activities of the NGO through events, activities and sponsors.
• Organized the highly successful Bryan Adams Concert in Damascus which collected more than USD 200, 000 in donations for the NGO and the Richard Clayderman concert which collected almost USD 100, 000 in donations.

Public Relations Specialist at Syriatel Mobile Telecom
  • Syria - Damascus
  • January 2005 to January 2010

The entity is among the leading telecom firms in Syria

Highlights:
• Planned several events such as the Board General Assembly, Chairman’s Awards, Syriatel Employees Honoring Day on an annual basis.
• Organized roadshows and represented Syriatel in its TV Programs on Addounia TV in Ramadan 2009 and as part of the December 2009 campaign for 5 episodes.
• Led Syriatel events and sponsorships related to its corporate positioning and missions of sports, charity, entertainment fairs and conferences.

Education

Master's degree, MBA
  • at Regent University
  • July 2015

Master in Business Adminstration - Advertising

Bachelor's degree, Law
  • at Damascus University
  • August 2005

Specialties & Skills

Management
Leadership
Communication Skills
Negotiation
Presentation Skills
Event Management
Vendor Management
MS Office Suite Team Management
Market Evaluation
Branding
ATL and BTL Initiatives
Public Relations
Communication & Interpersonal Skills
Promotions & Campaign Management
Marketing Management
Product Launches
internal communication

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.



Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Basic Marketing (Training)
Training Institute:
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Open Window Communication (Training)
Training Institute:
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Problem Solving & Decision Making (Training)
Training Institute:
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Middle Management (Training)
Training Institute:
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Principles of Project Management (PMP) (Training)
Training Institute:
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Practical Communication Strategies (Training)
Training Institute:
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Hobbies

  • Digital Games
  • Board Games
  • Reading
  • Movies
  • Football