Marketing Manager
Aplimedia
Total years of experience :21 years, 11 Months
Overseeing the marketing department.
Evaluating and developing our marketing strategy and marketing plan.
Planning, directing, and coordinating marketing efforts.
Competitor research.
Compiling lists describing our offerings.
Developing and managing advertising campaigns.
Building brand awareness and positioning.
Supporting sales and lead generation efforts.
Coordinating marketing projects from start to finish.
Organizing company conferences, trade shows, and major events.
Overseeing social media marketing strategy and content marketing
Started as the Communication Manager in April 2011 and then promoted to Brand Insight Manager in 2016 and then to my current role on January 2018.
I am a key member of the company leadership team and I work closely with the General Manager, National Sales Manager and the Chief Financial Officer.
• In this leadership role I develop, manage, and measure the success of Sigma Paint’s marketing plans by: ensuring that marketing resources are aligned to top business needs; directing a team of marketing resources (internal teams and partner firms) to focus on key initiatives that support the business; and continuously improving the effectiveness and efficiency of marketing processes, programs and infrastructure.
• My work is based on 3 main pillars:
o I use data to gain insights, further transparency, and optimize marketing revenue.
o I configure people, process, and technology to make our business as efficient as possible.
o I over-communicate and break down silos to best serve our customers.
Responsibilities:
• Manage and mentor the marketing team
• Strategic owner of Lead routing, Lead qualification, Lead scoring
• Collaborate with technical and non-technical stakeholders across the organization to gather business requirements to improve processes and integrations
• Strategize marketing operations plans regionally across ME marketing and sales teams
• Project scoping, planning and management
• Work cross-functionally with nearly every department in Sigma Paints to drive efficiencies in Sales Operations, Business Operations, Product, Engineering, Marketing, Business Intelligence
• Help evaluate new marketing technologies, adding and/or consolidating vendors and gather stakeholder buy-in in marketing tool selection
• Work collaboratively with a diverse staff team to create and manage cross-organizational, integrated marketing strategies for Faconnable and Kissy Kissy.
• Coordinate communications projects with vendors and contractors for the development and production of advertising campaigns, event promotional materials, web site production and other collateral.
• Provide writing and editing support for all outbound member communication including all promotional materials and a monthly newsletter.
• Serve as internal liaison to the meetings department and other staff resources
• Review and edit existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines
• Perform market visits and develop relationships with key decision makers
• Assist in resolution of service issues, as required
• Account Portfolio: Tameer • Bloom • Manazel • Abbott Labs • Sheikh Mohamad Bin Rashid Sports Award • Baynounah Media Group • Emarat Petrol
• Formulating and monitoring client-servicing, marketing strategies, policies/procedures based on market intelligence of competitors, keeping upper management updated about developments
• Single handedly serving as an internal/external coordinator, efficiently handling project plan implementations, providing clients with logistical project details, development/project status and quantum of workflow to maintain long term professional relations
• Introducing new concepts/ideas to corporate/retail clients to establish organizational goodwill and explore new business opportunities
• Planning/preparing detailed advertising presentations in consultation with the Director of Business Development, communicating possible scenarios with alternatives to promote new business portfolios/services
• Developing/sustaining effective business relationship with key account clients, attending to client queries to provide best possible level of service
• Account Portfolio: Tameer • Ajman Corniche Residence • Pinar • Fujitsu Siemens Computers • National Bank of Abu Dhabi • Rotana Hotels.
• Conceptualized marketing strategies/advertising campaigns, prospecting and negotiating strategic business plans, created a strategy for growth resulting in maximized revenue, whilst maintaining customer satisfaction
• Identified the current market scenario, competitive market analysis to introduce new business opportunities/projects for the clients
• Supervised output from the agency, performed quality checks to avoid mistakes resulting to negative impact on agency brand image and profitability.
• Assisted the Account Director in devising the strategic development process, recommended sound advertising solutions to achieve organizations goals/targets.
• Liaised with client and agency personnel to establish/ maintain effective relations including operational/ strategic contribution to ensure efficient handling of key account operations
• Account Portfolio: Nakheel • Panasonic • Epson • Adobe • Bosch • IFA Hotels & Resorts • Honda • McAfee • Falcon City of Wonders.
• Managed business development, logistics, budget, pricing, profitability and marketing activities of all clients under purview with due stress on PR and media management.
• Identified primary thrust areas of business through market surveys and analysis. Designed and implemented strategic marketing and business development measures to optimize sales, volume distribution and customer service.
• Formulated targets and area wise budgets, liaised with dealers, negotiated favorable purchase and supply terms and appointed key representatives across the country.
• Conducted regional performance reviews by devising performance measurement parameters, and effected strategies and measures to address shortcomings.
• Spearheaded market studies to identify competitors and to develop strategies to counteract the potential business threats
• Portfolio: Arab Construction World • Arab Water World • Middle East Food
• Assumed responsibility to manage sales/marketing of organization’s products in assigned areas, developed marketing /sales strategies and professionals, and leading them to maximize turnover within stipulated geographic areas.
• Identified avenues and opportunities to expand business by expanding retail business outlets.
• Provided support to all business outlets in the region by reviewing and overhauling existing setup as required, assisted in the recruitment and training of staff, established and extended credit lines as per requirements.
• Performed market analysis, business performance assessments, trends and other information as appropriate.
• Reviewed departmental performance, SWOT reports, target achievements and budgetary adherence on a monthly quarterly and yearly basis. Implemented necessary corrections in strategies and procedures.
Administrative Ethics and Controls Comparative Public Administration Contemporary Trends in Public Administration Management Organization Management Public Budgeting Public Policy Senior Seminar in Organization Theory