Bassem Mohsen

• Supported successful Qatar and Kuwait launches through GTM strategy,
marketing and communications strategy, and launch campaign execution.
• Developed launch media briefs and full-funnel media plans for Qatar and Kuwait.
• Drove ~8000% social media growth in Qatar within the first months post-launch.
• Led KSA mega campaigns, delivering 193M+ impressions during the Saudi
National Day campaign and 358M+ impressions during the end-of-year
campaign.

• Spearheaded Oppo Reno 13 Series product launch, delivering impactful
campaigns highlighting key innovations and positioning OPPO as a leading tech
brand.
• Cultivated strong relationships with tech & Lifestyle influencers, enhancing brand
advocacy and driving engagement across digital and social platforms.
• Managed media and PR strategies, ensuring consistent and compelling messaging
for the brand and its new product portfolio.
• Build direct Communications & Partnerships with local Media outlets: (Al Watan,
Al Jazeera, MBC Group, Augustus Media, Riyadh Connect, etc.)

• Successfully Crafted the Global GTM Process within the organization to assure the
Speed to Market.
• Successfully crafted the GTM Strategy for 10+ products, including Fintech &
SAAS Products.
• Successfully launched 3 Fintech products (Foodics Supply, Foodics Capital,
Foodics BI) targeting the F&B market across the MEA region, resulting in a
notable 30% year-over-year growth in GPV.
• Established robust product-led growth framework for newly launched SaaS
products, driving accelerated market penetration and customer acquisition.

• Increased Spend Efficiency by 51% through targeted marketing campaigns and
optimizing advertising channels.
• Decreased Customer Acquisition Cost (CAC) by 55% by implementing cost
effective marketing strategies and improving lead quality.
• Increased Overall Inbound Leads Volume by 10% through enhanced lead
generation tactics and lead nurturing initiatives.
• Boosted Website Traffic by 25% by implementing SEO strategies, content
optimization, and strategic partnerships.
• Enhanced Conversion Rate by 10% through A/B testing, user experience
improvements, and personalized marketing initiatives.

• Led regional digital and growth marketing efforts across KSA and UAE, designing
and executing strategies that drove 300% GMV growth and a 30% increase in
customer retention YTD.
• Developed Hykes annual promotion and trade program strategy, optimizing
campaigns to align with business objectives and enhance customer engagement.
• Redesigned marketing processes to improve efficiency, including transitioning
delivery SLAs from 80-minute to same-day/next-day models.

• Led Huaweis Digital Team to transform the Digital Marketing Department into a
profit generator, achieving over 60% ROI growth.
• Strategized & Executed 100+ campaigns, including 75+ product, 10+ brand, and
20+ co-marketing campaigns.
• Developed and implemented Huaweis digital strategy across Saudi Market.