Batul mustafa

Managed end-to-end social media content production for brand campaigns targeting digital
audiences.
Produced 30+ static creatives, reels, and promotional videos monthly aligned with brand
guidelines.
Executed professional photoshoots and video shoots using DSLR cameras and stabilization
equipment.
Edited and optimized short-form video content to improve reach, retention, and engagement
rates.
Assisted in planning and executing monthly content calendars aligned with marketing objectives.
Applied SEO-based keywords and hashtag strategies to enhance organic discoverability.
Conducted competitor research to identify content gaps and trending formats.
Ensured all deliverables met platform specifications and publishing standards.
Coordinated with marketing and creative teams to deliver campaigns within deadlines.