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Bechara Haddad, Country Manager

Bechara Haddad

Country Manager·Zomato

Lebanon

Diploma, Digital Marketing

Work experience

Total years of experience: 21 years, 3 months

Country Manager

August 2015 - Present

Zomato

Beirut, Lebanon

August 2015 - Present

-Managing and leading the expansion of the company in Lebanon through updated content and extensive partnerships supported by marketing and communication.
-Launched multiple new app features (Media Sales, Online Ordering, Paid Memberships, Contactless Dining) and hired, trained, and led the new team to support it.
-Under my leadership, Zomato became the number 1 food app in Lebanon and is ranked among the top 30 most used apps nationwide.
-Doubled the company sales turnover and profits for 2 consecutive years in 2019 and 2020.
Company industry:
Internet & E-commerce
Job role:
Management

Marketing Director

October 2014 - August 2015

William Grants & Sons - Bocti

Beirut, Lebanon

October 2014 - August 2015

-Managed a team of 4 Brand Managers overseeing all company marketing, communication and budgets involved.
-Created new bespoke brand strategies for 3 young brands (Monkey Shoulder, Hendricks and Sailor Jerry) and as a result, increased their market share by 12%
Company industry:
FMCG
Job role:
Marketing and PR

Sales And Business Development Manager

March 2012 - October 2014

ROI Middle East

Jeddah, Saudi Arabia

March 2012 - October 2014

-Expanded the company in the UAE and Saudi Arabia and launched a subsidiary in Lebanon.
-Created and launched an outdoor media unit in Iraq.
-Led a team of three account managers handling the design and execution plans for brands such as Nestle, Samsung, , British American Tobacco, Mars, Unilever, and P&G
Company industry:
Advertising
Job role:
Sales

Regional Brand Manager - Levant (Braun, Oral B, Kaz, Logitech, Fujitsu)

January 2008 - February 2012

Procter & Gamble - KFF

Beirut, Lebanon

January 2008 - February 2012

-Winner of the Procter & Gamble CEEMEA award for Best Trade Incentive Program FY 2010-2011.

-Winner of the Procter & Gamble CEEMEA award for Best in Class Displays FY 2009-2010.

-Winner of Khalil Fattal et Fils marketing awards for creativity and innovation for four years in a row

-Planned and Developed the sales and marketing activities of the brand.
-Created the Braun Ambassador Program that contributed to a 34% sales increase in a year
-Acquired 2 new brands Logitech and Fujitsu
Company industry:
Marketing
Job role:
Marketing and PR

Regional Product Manager Levant & Africa

September 2006 - January 2008

Hp - Interdist

Beirut, Lebanon

September 2006 - January 2008

-Remotely managed and developed the sales and marketing activities of the brands across the African Market (WECA)
-Created and Implemented each quarter a new 360 incentive program to keep the sales ecosystem at its peak
-Executed four successful product launches for HP and Microsoft within two months in four different countries
Company industry:
Computer Hardware & High-Tech Manufacture
Job role:
Sales

Account Manager

April 2005 - September 2006

DELL - SETS

Beirut, Lebanon

April 2005 - September 2006

-Developed the sales for different IT Peripheral Products in retail and B2B.
-Introduced new customers to the company from previous experience and business relations
Company industry:
Computer Hardware & High-Tech Manufacture
Job role:
Sales

Education

Growth Velocity Academy

May 2020

May 2020

Diploma, Digital Marketing

United Kingdom

Google Ads, SEO, SEM, Facebook Ads Manager, Email Marketing, Newsletters, Linkedin, Instagram

ESCP Europe

May 2011

May 2011

Master's degree, Executive MBA

France

GPA (percentage): 92%

GPA (percentage): 92%

Launching a pure fresh juice and smoothie brand in the middle east

ESCP Europe

April 2011

April 2011

Master's degree, Executive MBA

France

GPA (point): 16 out of 20

GPA (point): 16 out of 20

Launching a pure fresh juice and smoothie brand in the middle east

USJ Universite Saint Joseph

June 2006

June 2006

Bachelor's degree, Bachelor in Insurance Sciences

Lebanon

New Horizons

December 2001

December 2001

Diploma, MCSE Microsoft Certified System Engineer

Lebanon

-Support Ms win 2000 professional and server -Implementing MS win 2000 Network infrastructure -Implementing and administering ms win 2000 directory services -Designing MS win 2000 Directory services infrastructure -Deploying and managing Internet security & acceleration server 2000 -Implementing and managing Microsoft exchange 2000

New horizons

January 1999

January 1999

Diploma, A+ Hardware / Software

Lebanon

Skills

Startups

Expert

Marketing

Expert

Channel Partners

Expert

Culture

Expert

Sales

Expert

Microsoft Office

Expert

Training

Intermediate

Sales

Intermediate

SAP Business Objects

Expert

Oracle Business Suite

Expert

Marketing

Expert

marketing management

Expert

negotiation

Expert

key account management

Expert

marketing strategy

Expert

merchandising

Expert

Management

Expert

Google Ads

Intermediate

Leadership

Expert

Facebook Ads Manager

Intermediate

Google Analytics

Intermediate

Business Launch

Intermediate

Startups

Expert

Channel Partners

Expert

Culture

Expert

Social profiles

Languages

Arabic

Expert

English

Expert

French

Expert

Training and Certifications

Certifications
Digital Marketing Essentials
May 2020

Hobbies and interests

Writing
Jogging
Reading