Assistant Marketing Manager
Systems Limited
Total years of experience :2 years, 3 Months
• Partner Channel Manager: Strengthened relations with global partners (Microsoft, IBM, SAP, AWS, etc.), managing Marketing Development Funds (MDFs) and planning paid digital campaigns.
• Led multi-channel and integrated marketing campaigns, generating 200+ qualified leads and achieving a 20% boost in lead generation.
• Orchestrated marketing events, demonstrating data-driven decision-making through lead tracking and post-event analysis, while effectively targeting and engaging the audience.
• Improved customer targeting efficiency by 8.5% by identifying current brand image & future brand opportunities through in-depth market research.
• Managed an annual marketing budget of PKR 80mn, utilizing data-driven insights to make budget allocation decisions.
Contributed to planning and executing the annual flagship event, achieving a milestone attendance of
500+ attendees for the first time ever, up 40% YoY.
• Identified and capitalized on partner marketing opportunities with global analyst firms to enhance brand visibility.
• Coordinated with external vendors to produce cost-effective marketing materials, achieving a 15% reduction
in production costs.
• Developed compelling, SEO-friendly content, increasing organic traffic by 19.8% and achieving an SEO score of 79%
while ensuring consistent branding and messaging.
• Recognized with the "Shining Star - Shared Services" Award 2022 for outstanding performance and contributions
to brand development and marketing initiatives.
Enhanced digital campaigns, including the 11/11 Mega Sale, by crafting optimized digital content for the Daraz blog
and website, while strategically improving page quality and brand visibility.
• Collaborated with PR, Communication, and Graphics teams to ensure cohesive and effective campaign execution,
showcasing a holistic approach to branding.
• Achieved a record-breaking 13, 337 impressions on the T20 Series - Daraz live blog, an uptick of 3x YoY.
• Demonstrated a keen understanding of consumer behavior and data-driven decision-making in content optimization.
Partnered with the Strategy team in smoothly running the internal communication campaign - Paish Qadam
• Facilitated in the collaboration of power-based startups with KE through an acceleration program.
I have graduated with high merit (CGPA =3.24) with major courses: Brand Management, Social Media Marketing, Analytical Approach to Marketing, Marketing Issues in Pakistan, Marketing for Startups. I did my O & A Levels from The City School and was placed on High Achievers’ List in 2014-2015 in recognition of outstanding academic performance. I have secured 25% merit scholarship in A-levels based on outstanding O-Level Grades.
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