Portfolio Manager
Doyof Al Rahman Program (DARP)
Total years of experience :13 years, 5 Months
Managing a portfolio of 10 + initiatives with 5 government entities with a budget in excess of 700 M
1- Manage relationship between entities and the COE’s
2- Overseas entities projects and ensuring they are on time and within budget.
3- foster new initiatives and secure the required approvals internally and externally.
3- engagements with the different stakeholders of each project.
4- Coach, advice and train entity project managers.
5- Ensure all initiatives are contributing to the KPI’s of the entity and achieving the nation’s vision.
• Created ATL, BTL, and Digital Marketing activities.
• Prepared marketing and PR activities for each BU in cooperation with each product manager.
• Managing Digital, creative, and PR agencies.
• Improved SOW of multiple agencies and reduce retainer fees by more than 40% for the digital agency and 8% for the PR agency
• Key activities and achievement:
-LG Signature launching plan and activities.
- Improved SEO for our brand website. And created a stock-list for our partners on our website. Which resulted in improved traffic to our partners and sales increase by an avg of 20% across all websites
- Inverter AC campaign which included offline/online campaign, launching event, and a pan-Arab TVC. Which resulted in more than 120% YOY sales increase.
- Launching a new product line-up (Signature) for the first time in Saudi.
Created and managed the launching events in Jeddah and Riyadh. And created the Marketing and PR plan.
• Experienced sales manager for LG projectors in Saudi Arabia that oversaw LG LED projectors; achieving a market share of 85% in 2016
• Collaborated with partners internally and externally to create marketing plans for a wide variety of products
• Managed the demand planning function for the B2B department ensuring the improvement of orders, delivery timing, and reduced canceled orders
• Consistently achieved sales target with 6%+ YOY growth in a struggling global and local marketplace
• Doubled the customer base between retailers and whole sealers, the result of including the largest retailers in Saudi
Launched Transmed business in Saudi Arabia, starting from 0 clients in 2013 up to 120 by 2015.
• Managing and expanding entire business.
• Negotiating strategic partnerships.
• Performing key account planning, sales forecasting, and order delivery.
Managed stores in Jeddah, Makkah, Taef. and increased Saudi employees retention.
• Provided operational direction and support for the global market expansion efforts.
• Supervised stores in Western Region and ensured all organizational procedures were followed.
• Successfully added 23 new personnel from the original 2.
• Successfully mentored 2 new employees that became store managers.
• Assisted in development of a new training program for newly hired personnel.
• Drove personnel excellence in store training initiatives.
• Encouraged local personnel employment strategies.
majored in Marketing and Finance
member of the finance and investment club