Principal Consultant
RCI WORLD
مجموع سنوات الخبرة :23 years, 7 أشهر
Core Expertise
- Organic Business Growth-
- New Business Development-
- New Product Launch -
- Strategy for Sales & Distribution-
- Promotion / Branding-
- Product Portfolio Management -
- Retail Merchandising -
- Staff Training and Supervision-
- People Management-
•Excels in devising and implementing strategies to ensure smooth marketing activities attainment of profit targets, promotion of products and achievement of business goals.
•Holds the distinction of overcoming various business challenges in a fast changing business environment and making decisions using experience-backed judgment, strong work ethic and irreproachable integrity.
•Expertise in building sophisticated sales models and vast knowledge of both the marketplace and the capabilities & complexities of products; consistent record of delivering results in growth, revenue, operational performance, and profitability.
•Outstanding success in building and maintaining relationships with key corporate decision makers and establishing large volume & high profit accounts; proficient in fostering relations with customers and finalisation of strategic alliances.
•Skilled in driving the complete Value Chain of Business: Innovation, Decision Making, Analysis and Networking; successful track record that demonstrates self-motivation, entrepreneurial ability, creativity, and initiative to achieve corporate goals.
Business Skills
•Conceptualising & implementing competitive strategies for generating sales and interpreting the competition to fine-tune marketing strategies; conceptualising & implementing National Sales Strategy at Regional Level to achieve revenue goals.
•Generating enquiries & tenders from the customers; submitting bids, attending post bid discussions, preparing quotations and finalising the order; responsible for feasibility studies, enquiry generations, techno-commercial discussions, tendering, order execution, collection of receivables and coordination for after sales service.
•Ensuring successful accomplishment of set business targets; creating functional budgets & investment proposals and ensuring efficient utilisation of business systems.
•Identifying the network with financially strong and reliable channel partners, resulting in deeper market penetration and improved market share; planning and implementing the dealer schemes to achieve the business objectives; improving the investment levels of trade partners.
•Devising & effectuating Regional Level Business Plan for Channel Partners; monitoring the performance of Channel Partners, Business Associates & Wholesalers; plugging gaps for optimisation of performance levels.
•Keeping a close track of regional performance with complete accountability of analysing customer margins, implementing corrective actions to address shortfalls and preparing action reports based on reviews for Senior Management.
•Recruiting, orienting & training Sales Team; providing direction and motivation for ensuring optimum performance for all operational & sales related issues; training subordinates to develop requisite skills; conducting trainings on products, selling, lead prospecting & closing skills
Channel Sales, Karnataka and Kerala
•Excellent track record of managing business volume of Rs. 3.5 Crores per month.
•Played a stellar role in developing 5 new channels in Karnataka.
•Successfully appointed new channel partners & franchisees and hand held the existing channels thereby generating greater business from them.
•Instrumental in leading a team of 15 Franchisee distribution and 4 Direct Reportees
Asset Sales and transferred to Liability Business at Chennai during Oct’06 - Jul’07
Significant Contributions
•Led the development of complete Asset Business in Bangalore including monitoring, directing and motivating a team of 80 Executives under the Captive Channel and 7 DSAs.
•Developed & maintained strong relationships with DSA and Corporate as a Key Player in Personal Loan Sector.
•Elevated the Bank at 5th Position in Bangalore; led the Bank achieve an all time high sales figures in Personal Loan consistently
Track record of managing business volume of Rs. 2 Crores per month.
Played a stellar role in developing 6 new channels in Karnataka
Holds the distinction of managing end-to-end Branch Operations with complete accountability of Sales, Marketing, Collections, Accounts and Member Relations.
Increased the number of referrals through existing members by initiating the concept of ‘Member Blitz’
.
Planned monthly tactical ad requirements for the Branch in collaboration with the Marketing Head; aligned monthly offers in consultation with the Marketing Head as per the requirements of the Branch
Instrumental in proposing yearly budget requirements across verticals to the CSO for the Branch; successfully managed yearly budget of INR 75 Lakhs for Marketing & INR 90 Lakhs for entire Branch Operations.
Demonstrated excellence in consistently developing new DSAs in South India
Played a stellar role in developing 09 new channels in Karnataka/Tamil Nadu/ Andhra/ Telangana
Instrumental in leading a team of 12 Franchisee distribution and 7 Direct Reporters.
Holds the distinction of managing end-to-end Branch Operations with complete accountability of Sales, Marketing, Collections, Accounts and Member Relations.
•Excellent track record of acquiring major orders from large PSUs, Corporate Houses & Retail Sector through assistance from the Corporate Manager.
•Conceptualised & implemented an Upcountry Acquisition Strategy, a format now pursued PAN India.
•Instrumental in proposing yearly budget requirements across verticals to the CSO for the Branch; successfully managed yearly budget of INR 1 Crore for Marketing & INR 1.60 Crores for entire Branch Operations.
•Demonstrated excellence in consistently developing new DSAs in Bangalore and upcountry markets.
•Increased the number of referrals through existing members by initiating the concept of ‘Member Blitz’.
•Planned monthly tactical ad requirements for the Branch in collaboration with the Marketing Head; aligned monthly offers in consultation with the Marketing Head as per the requirements of the Branch.
Awards & Appreciations
•Recognised as Best Branch in FY 2010-11.
•Won awards as Best Marketing, Collections and MRD Team
Significant Contributions
•Handled complete business of Asset Loans in Mangalore.
•Managed Channel Partners & Executives and ensured generation of quality leads; developed new tie-ups with dealers; conducted marketing events in association with the dealerships thereby enhancing the market penetration.
•Successfully developed clients for Personal Loans business in Bangalore through a team of nearly 15 Tele-Sales Executives.
Preceding Assignments
Won Best Sales Man Award
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