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Benda Brian Twesigomwe, Snr Digital Marketing Specialist/ Content Creator

Benda Brian Twesigomwe

Snr Digital Marketing Specialist/ Content Creator·Kinetics Group,

United Arab Emirates

Diploma, Diploma In Digital Marketing

Work experience

Total years of experience: 9 years, 6 months

Snr Digital Marketing Specialist/ Content Creator

January 2024 - Present

Kinetics Group,

Dubai, United Arab Emirates

January 2024 - Present

• Spearheaded LinkedIn PPC campaigns, generating 21 high-quality leads and achieving AED 362, 000 in revenue through 7 successful conversions in just 6 months.
• Optimized Google Ads campaigns to attain a 16.12% CTR, resulting in 170 conversions and 22 closed deals worth AED 176, 000 within the same timeframe.
• Drove Facebook Ads performance, delivering 51 leads and 28 conversions, with 280K impressions and a strong 7.7% CTR, achieving a remarkable 196% ROAS.
• Executed strategic lead nurturing email marketing campaigns, leading to a 20% increase in inquiries driven by email outreach.
• Enhanced website domain authority and visibility through targeted digital marketing strategies, contributing to overall brand growth.

Company industry:
Construction & Building

Digital Marketing Specialist

November 2022 - December 2023

Landmark Group -AutoSpare Parts,

Ajman, United Arab Emirates

November 2022 - December 2023

• Spearheaded targeted lead generation campaigns on Google Ads, LinkedIn, Facebook, and Instagram, resulting in a remarkable 200% increase in impressions and clicks.
• Enhanced click-through rate (CTR) by 30%, effectively generating AED 15, 000 in new leads for auto spare parts.
• Drove a 25% improvement in organic traffic through strategic keyword optimization, significantly elevating visibility for in-demand spare parts.
• Developed and executed targeted email marketing campaigns to promote special offers and new arrivals, achieving an 18% rise in customer inquiries and fostering repeat business.
• Leveraged data analytics to refine marketing strategies, ensuring continuous performance improvement and alignment with business objectives.

Company industry:
Automotive Repair, Spare Parts, & Support Services

Portfolio Brand Manager

January 2017 - November 2022

TBWA Marketing Agency,

Johannesburg, South Africa

January 2017 - November 2022

• Spearheaded social media marketing initiatives for renowned global brands, enhancing engagement rates by 40% across various platforms.
• Developed and executed integrated marketing strategies (ATL, BTL, and digital) for major clients like Diageo, Unilever, and Coca-Cola, achieving significant market penetration.
• Launched and optimized PPC campaigns, Google Search/Display Ads, and Meta Ads for MTN, driving measurable results and brand visibility.
• Leveraged data-driven insights to refine marketing tactics and improve overall campaign performance.
• Collaborated with cross-functional teams to align digital marketing efforts with brand objectives and enhance customer engagement.
• Committed to continuous learning and adaptation in the fast-paced digital marketing landscape.

Company industry:
Marketing

Education

Inc Academy Dubai

January 2025

January 2025

Diploma, Diploma In Digital Marketing

United Arab Emirates

Makerere University

August 2016

August 2016

Bachelor's degree, Bachelor Of Science in Marketing

Uganda

Skills

Google Adwords

Expert

Performance Based Marketing

Expert

PPC

Expert

Social Media Marketing

Expert

SEO

Expert

DIGITAL MARKETING

Intermediate

GOOGLE ADS

Intermediate

EMAIL MARKETING

Intermediate

MARKETING

Intermediate

LEAD GENERATION

Intermediate

ANALYTICS

Intermediate

Performance Marketing

Expert

TIKTOK

Intermediate

SNAPCHAT

Intermediate

SOCIAL MEDIA MARKETING

Intermediate

Languages

English

Expert

Training and Certifications

Certifications
Proffessional Diploma in Digital Marketing
Nov 2024
Hubspot Digital Marketing Certification
Jan 2025
Hubspot Inbound Marketing Certification
Jan 2025
Google ADS Conversion Optimization Certification
Jan 2025 - Feb 2026
Google ADS Measurement Certification
Jan 2024 - Feb 2026
Google Video ADS Certification
Jan 2025 - Feb 2026
Google Diisplay ADS Certification
Jan 2025 - Feb 2027
Google Search ADS Certification
Jan 2025 - Feb 2026

Training
Essentials of Being a broker in Dubai
Propoerty Finder
Nov 2024

Hobbies and interests

Artificial Intelligence