Management of Programs and Promotion Middle East
Hewlett-packard Middle East
Total des années d'expérience :21 years, 7 Mois
• Responsible for the Enterprise Storage & Server business division in the region including the Gulf countries, UAE, Saudi Arabia, Jordan, Egypt and Lebanon.
• Management of sales via 3 different go to market organization (Tier 1 and Tier channel sales as well as direct sales force)
• Introduced regional forecasting and consolidation of top line and bottom line and reporting to EMEA headquarters in Geneva
• Significant increase in partner product knowledge and Sales skills and transfer of partners sales force and internal sales force from product sales to solution selling consultant.
• Responsible for the business in Austria and Slovakia including Sales, Services and Maintenance for Sun Products
• Reorganisation of Austrian team to build up sales driven culture and reduce legacy
• 50 Mio USD revenue, 65 employees in Austrian Organisation, 23 in Slovakian Company
• Indirect sales through partners
• Marketing and press coverage of the Austrian and Slovakian market
• Build up of new sales force with 6 Industry segments
• Setup rescue strategy for loss making long term projects and managed turn around to recover P&L
• Changed employee attitude and culture to sales and customer driven organization, focused on bottom line results
• Responsibility for the Middle East business of Raiffeisen Bank Computer Center, full responsible Managing Director for the three companies in the region (Syscom Emirates LLC - Dubai, Shiraz Vanguards of Technologies - Iran, Syscom Middle East GmbH - Vienna)
• Setup of local companies fully adopted to the rules and culture of the market (Arabian company, Persian company)
• Highly Accepted in the local market, customer success stories within the first year
• Established a sales and service network in GCC Countries and Sudan
• Engaged new local investors and partners to strengthen the local touch, with final buyout of 60% of the company’s shares to the local investors.
• Build up of factory (production line) for electronic devices in Dubai