bhakti patil

A leading software company known for its software products for architecture, engineering, construction, manufacturing, media, and entertainment
• Delivered high-impact, user-centered (UCD) experiences for B2B platforms, elevating engagement through accessibility (WCAG), usability optimization, and data-
driven design decisions.
• Led user research, UX Research, usability testing, UX audits, and competitive analysis, leveraging research synthesis and data-driven insights to improve usability and
overall user experience.
• Executed end-to-end UX design using Lean UX methodologies, translating business requirements into scalable solutions through interaction design, information
architecture, and user flows.
• Created high-fidelity screens, flows, wireframes, and interactive prototypes using Figma, shaping user flows, journey mapping, and intuitive UI experiences for
scalable web applications.
• Defined information architecture and navigation systems, simplifying complex workflows into intuitive, user-centered designs.
• Collaborated with cross-functional teams (Product, Engineering) in Agile environments, ensuring stakeholder alignment through design workshops, sprints, and
reviews, while influencing product strategy and key decisions through clear communication and storytelling.
• Delivered developer-ready designs with clear annotations and interaction guidelines, ensuring accessibility, readability, and responsive behavior across devices.

A freelance product design project focused on AI-driven educational solutions
• Drove the end-to-end design process using User-Centered Design (UCD), translating complex problem spaces into intuitive, scalable solutions through interaction
design, information architecture, and journey mapping, ensuring accessible (WCAG-compliant) experiences.
• Led user research (qualitative & quantitative), user interviews, and usability testing, applying research synthesis, JTBD, and behavioral insights to drive data-driven
design decisions and product improvements.
• Architected information architecture and user flows, leveraging task analysis and journey mapping to simplify complex systems into intuitive and user-centered
navigation structures.
• Executed competitive analysis and benchmarking, identifying opportunities to enhance usability, experience quality, and product differentiation.
• Partnered with cross-functional teams (Product, Engineering) to ensure stakeholder alignment, design consistency, and seamless implementation across the product
lifecycle.
• Built and scaled design systems, component libraries and reusable patterns, establishing governance, design standards, and accessibility compliance (WCAG) for
consistent and scalable design delivery.
• Developed AI-driven experiences and intelligent interfaces, enabling human-AI interaction, automation in UX, and data-informed personalization.
• Applied mobile-first design principles to create scalable interfaces, ensuring consistent experiences across devices.

A global information technology company focused on producing personal computers and related services
• Created end-to-end user journeys, optimizing task flows and improving user experience and task completion efficiency.
• Designed intuitive experiences for data-heavy products, improving usability across onboarding flows, dashboards, insights, nudges, and progress tracking while
maintaining clarity and simplicity.
• Designed user-centric experiences for D2C digital health and wellness platforms, improving engagement and ease of use.
• Conducted user research (interviews, surveys, usability testing, UX audits), synthesizing insights to drive data-informed design decisions and usability improvements.
• Translated insights into wireframes, interactive prototypes, and high-fidelity UI designs using Figma, aligning solutions with business goals and user needs.
• Partnered with engineering teams, ensuring seamless implementation of designs across HTML, CSS, and JavaScript-based systems.
• Delivered intuitive and visually consistent interfaces for B2B and B2C platforms, applying interaction design and accessibility (WCAG) principles.
• Managed multiple projects simultaneously, achieving 95% on-time delivery while maintaining high-quality design standards.
• Performed usability testing and iterative design improvements, refining interaction patterns and user flows based on feedback.
• Applied UX methodologies to validate design decisions and improve interaction patterns.

An innovative platform that acquires and accelerates e-commerce brands
• Directed branding for 2 major brands, enhancing recognition and trust.
• Designed e-commerce platforms, boosting online visibility and sales.
• Conducted market research to inform design decisions.
• Developed a consistent visual language that represented the brand.
• Used analytics and user behavior insights to iterate and improve performance.
• Designed social media creatives and campaign assets, ensuring brand consistency and higher engagement across platforms.
• Created and optimized Amazon & Flipkart product listings (A+ content, images, layouts) to improve visibility and conversion.
• Designed high-impact website banners and promotional creatives aligned with marketing campaigns and user intent.
• Collaborated with marketing teams to align visual design with performance goals like CTR and sales.
• Ensured consistent visual storytelling across platforms (website, marketplaces, social media) to strengthen brand identity.