Senior Marketing Executive
Globaleye
Total years of experience :12 years, 6 Months
· Continue Graphic Designer tasks
· Ensure we maintain at least a 30% email open rate and track performance
· Work closely with Marketing Manager on strategies for the department
· Communicate with target audience and manage the company's social media channels which includes creating posts, working on campaigns for lead generation, and supervise uploads based on the social media calendar with appropriate descriptions and hashtags
· Design websites/landing pages using a landing page platform (Instapage) as well as working closely with the Web Developer to create websites using HTML for lead generation, events, webinars and campaigns
· Organize and coordinate with the marketing and client servicing team on events through all phases of event planning
· Support Wealth Managers and drive them to increase revenue for the company
· Action and oversee all global design briefs submitted by Wealth Managers along with corporate branding for in-house marketing events and projects (print & digital). This includes flyers, invitations, website banners, newsletters, stationery, emails, ads, logos, etc.
· Ensure 100% of design work and marketing emails are completed within an agreed timeframe
· Work closely with printers and suppliers to ensure excellent quality of work, quick delivery and practical/cost-effective solutions
· Developing, conceptualising, and executing creative concepts for any given brief from the start to the final stage
· Creating print, promotional, and editorial artworks such as posters, stationery, marketing collaterals, layouts, and digital media focusing on following corporate guidelines, thinking out of the box, and paying close attention to detail in English and Arabic
· Working closely with the Art Director to visualise ideas and develop innovative design solutions to achieve the objective
· Managing accounts by communicating directly with the clients and attending meetings to receive briefs and understand the project requirements
Yataghan Jewellery, Dubai, UAE / December 2014 - Present
· Designed the brand identity, stationery, invites, and marketing collaterals
· Sourced paper options and coordinated with printers to achieve luxurious results
· Assessed social media marketing and design strategies
Empress by Bhavna Ashar, Dubai, UAE / June 2014 - August 2014
· Created the brand identity, stationery, and packaging
Sarah Abudawood Photography, Dubai, UAE / February 2013 - May 2013
· Developed corporate stationery and worked with printers during the production
· Designed corporate identities and stationery, wedding cards, and wedding collaterals by brainstorming with the team based on client meetings and budgets
· Monitored and checked design files before they were sent into production and coordinated with the design and production team at the head office in Delhi, India
· Managed the team in Dubai to assure deadlines and client requirements were met
· Handled several accounts, held meetings, and dealt directly with the clients
· Participated and contributed in several pitches
· Worked on tight schedules for various briefs
· Created final presentations for completed projects
· Designed for clients such as Volkswagen, Coca Cola, Fanta, and several others
-Contributed in discussions for different projects
-Visualized and designed needed material for several clients
-Developed a product catalogue for an in-house brand and storyboards for the Summer 2012 collection
-Created an infant garment collection for Powerpuff Girls (Cartoon Network) & Barney (HiT Entertainment)
-Discussed campaigns and projects with art directors
-Edited projects for clients
-Conceptualized viral campaigns for various clients