Communications Manager
Alothman Portfolio - The Promenade
Total years of experience :15 years, 2 Months
Targeting the large number of youth who spend time in social networking sites and use this platform as an
effective marketing tool.
- launch and manage social media presence on sites like Twitter, Instagram, Faceebook, The Avenues
website & Mabanee website plus The Avenues Trip Advisor page etc. and maintain a positive brand image in
the internet or social media space.
- Design effective marketing strategies that can help The Avenues and Mabanee company to improve its
reach and increase its tenant and customer base.
- Assist in the formulation and implementation of the annual marketing strategy and budget for presentation
to the managment team.
- Build and sustain a wide client base through the contacts in the social media.
- Content development for Social Media Campaigns.
- Help implement a targeted events program that will encourage customer visits with increased dwell time.
- Controlling the use and development of The Avenues brand.
- Represent the The Avenues as appropriate.
- To establish and promote customer loyalty.
- Social media strategy.
- Marketing and public relations.
- Events management.
Field Training at COS London HQ plus shop floor experience for 5 weeks
-Visual Merchandising training under the supervision of COS head Visuals, plus Pesonal shopping & styling
with various stylist from COS branches
- Interpreting COS image to the local audience &training staff members to articulate the vision of
- Establish and develop a client base that caters to their needs and also introduces them to the COS brand.
This involves understanding of the brand, developing a close relationship with customers and being in
constant touch with them when new collections arrive that suits their style.
- Created data base of bloggers & VIP's in order to facilitate a professional channel of communication.
- Develop and train store staff and evaluate their performance inline with the standard policies and regulations and conduct quarterly appraisal of the same.
- Planning Social Media events to introduce local social media (bloggers, facebook, Twitter, Instagram) to the brand and monitor social media channels to report any feedback in regards with the brand.
-Building relationships with local fashion magazines & stylists.
-Continuous communication with COS HQ to report feedbacks from customers on the brand, best sellers, garments information.
Heading PR, external communication, media relations and internal communication.
Developing and publishing the 52 Degrees weekly spread in Al-Watan newspaper.
Managing events.
Establishing databases (blogs, media contacts, designers, models, companies, new businesses . etc).
Devising concepts and leading campaigns.
Coordinating the 52 Degrees Magazine.
Handling publications/printings (write-up, design & production).
Planning and implementing internal campaigns.
Managing participation in exhibitions, events and sponsorship's .
Editor of the 52 Degrees blog.
Writing, editing & translating items (news releases, interviews, brochures, leaflets . etc) from Arabic to English & vice versa.
Writing, editing & translating news items from Arabic to English & vice versa.
Controlling news development & frequency.
Searching & examining different Media outlets.
Analyzing, comparing & authenticating news.
Covering events.
Administered debit notes.
Processed accounts on daily basis.
Engaged in customer relations and services.
Received training in customer relations and service.
Prepared reports regarding company services.
Training Courses
I got my Bachelor's Degree in Masscommunication from Kuwait University; Faculty of Arts. Minor in English Language and Translation .