Art Director / Creative
VIA ADVERTISING
Total years of experience :31 years, 4 Months
The roles of advertising art directors vary according to the agency they work for and the client brief, but typical activities may include:
working closely with the copywriter to generate creative ideas and concepts to fulfil the client's brief;
producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client;
gaining an understanding of the target audience and business that the advert is aimed at;
meeting with the creative director and account managers before presenting ideas to clients;
pitching ideas to clients;
briefing other members of the creative team;
commissioning photographers, artists or film-makers to work on projects;
visiting and assessing locations for potential shoots;
working on location;
attending meetings at production houses and with other directors;
working in editing suites to oversee the finished product;
advising new creatives, reviewing their 'books' and managing new teams on placement with the agency.
The roles of advertising art directors vary according to the agency they work for and the client brief, but typical activities may include:
working closely with the copywriter to generate creative ideas and concepts to fulfil the client's brief;
producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client;
gaining an understanding of the target audience and business that the advert is aimed at;
meeting with the creative director and account managers before presenting ideas to clients;
pitching ideas to clients;
briefing other members of the creative team;
commissioning photographers, artists or film-makers to work on projects;
visiting and assessing locations for potential shoots;
working on location;
attending meetings at production houses and with other directors;
working in editing suites to oversee the finished product;
advising new creatives, reviewing their 'books' and managing new teams on placement with the agency.