Asst. Vice President
Stanplus Technologies Pvt Ltd
Total years of experience :16 years, 11 Months
Heading Sales, Marketing & Business Development team, GTM, ATL/BTL strategy in the assigned
territory.
• Responsible for Revenue Generations and Revenue management daily.
• Fleet Management & Aggregators onboarding
• Partnering with new hospitals, nursing homes, diagnostics chains etc.
• Building a field referral network through nursing homes, KOLs, clinics, diagnostic centers
• Handling large numbers of Sales team.
• Responsible for 12Cr Business
Team management
• Manage a set of High Performing S & BD managers/senior managers
• Cross Functional working with Operations, IT, Finance and HR
• Training for Field sales team and KAM teams
P & L management
• Own and manage P&L for the service line
• Contribute to cost reduction and efficiency increase
Sales and Customer Acquisition
• Prospect and build a Pipeline of new clients for Dropship and Inventory management Services
• Reach out and pitch to them our services and onboard
• Negotiate commercials, Pricing & ToT
• Negotiate Contracts & SOPs
Account Management
• Own P&L for portfolio managed
• Track and improve key metrics like revenue, share of wallet growth, Operational Performance
West Bengal, Kolkata
9830850505/9831065133
bikashghosh@hotmail.com
https:/www.linkedin.com/in/bikash- ghosh-25770531
Twitter @ImBikashG
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metrices
• Collection of Payments on time
• Engage at high level with partners on business growth with periodic reviews
New partnerships
• Scope the market, engage and build strong pipeline
• Work on the pricing with commercials team, negotiate and close deals with potential partners
• Program manage the onboarding effort and take new account
Heading Marketing & Business Development Department, especially tele-ICU. Acquisition & onboarding of
smaller hospitals/Nursing Homes in T1, T2 cities.
• Scope the market, engage and build strong pipeline
• Work on the pricing with commercials team, negotiate and close deals with potential partners
• Programs manage the on boarding effort and take new accounts live
• Cross Functional working with Operations, IT, Finance, HR, Project & Quality team.
• Creating Sales funnel with more than 150+ small hospitals across the territory successfully launched
the eICU department from scratch & scalable to 95 beds tele-ICU within 10 months.
• Projected revenue generation 20 million per month.
• Negotiated and signed eICU contracts & onboarding 10 small hospitals so far & increase ref business 3.5 X.
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Scaled it 2 largest eICU tie up in India & first in East India within 10 months of business operation,
under this model. Corporate tie-ups, Consultant doctors, diagnostic centers, pharmacies, hospital on
boarding.
• Organizing and taking part in CME and round table meetings.
• Building a Corporate healthcare/wellness offering & growth engine in the B2B segment.
• Business development strategies, Brand collaboration, Digital Marketing & Analytics, ATL/BTL
Manage a set of High Performing S & BD managers/regional manager/area manager
• Prospect and build a Pipeline of new clients Reach out and pitch to them our services and onboard
• Negotiate commercials, Pricing, Contracts & SOP
• Headed 4 verticals PAN India - Dialysis Center, Home Care Business, Franchise and Gov. Tender in 11 states.
• Scaled up Dialysis center from 20 to 57 within 3 years and revenue grown 130 million
to 410 million.
• Drove team and company profits by developing and strengthening relationships with
industry partners and potential clients.
• GP, Nephrologist, Nurses, Technician, Dietician and Vendor tie-ups (including
insurance agents) & onboarding
• Heading and participating CMEs, RTM, Camps, Conferences
• Created and implemented new business opportunities by utilizing strategic
networking strategies by maintaining 400+Hospitals CXOs & 100+ Nephrologists and
technicians in Metros, T1, T2 cities in 11 states of India.
• Marketed HHD, HD to targeted audience at trade shows and events.
• Collaborated with internal teams and suppliers to evaluate costs against expected market price points and
set structures to achieve profit targets.
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• Manage a set of High Performing area managers/CRM/CSE
• Own and manage P&L for the service line
• Contribute to cost reduction and efficiency increase
• Track and improve key metrics like revenue, share of wallet growth, Operational Performance matrices
• Reconciliation and Closure of shipments on time
• Collection of Payments on time
• Engage at high level with partners on business growth with periodic reviews
• Negotiated, prepared and signed contracts with 35 hospitals & ENTs Clinics.
• Organized and oversaw solid business portfolio bringing in 50 million of revenue objective in single years.
Streamlined operational efficiencies by delivering recommendations for knowledge-base processes and
procedures.
• Prospected 150 new weekly leads with diverse strategies, including cold calling, site visits and customer
referrals.
• Managed a team of 25 teammates in Sales, CRM & Marketing and Clinical
Manage a set of High Performing area managers/Audiologists, acting as Branch Manager.
• Augmented revenue by 27.6% and market share by 12%
• Developed strategic and operational sales plans which resulted in 17% increase in overall sales and gross
margin Amplified customer base by 120% through maintaining effective relationships
• Received the The Best Manager- Business Development In India Award in recognition of Executing Max
numbers of strategic Tie Ups - Satellite Centre-5, SIS Operations & COCO Stores 7 and did more than 150
CBM in a year in 150 Clubs, Nursing Home, NGO’s
Expanded product distribution by adding more than 30 new distribution points
in region, including SIS. Consistently achieved 20% to 45% growth in Hearing Aid
especially in ISP series & CISP Series
• Managed all type of products such as Hearing Aid, Batteries, Assistive Listening Devices and
generated revenue worth INR 500 lakhs for the organization, combined of wholesale and Retail.
• Launched Mega Exchange offer first time in the history of the company, designed advertisement
for the same that got published The Telegraph and The Anandabazar Patrika, Sambad Pratidin;
thus increasing sales by30-40%
• Established strategic tie-ups with Corporates/Government/NGOs; thus leading to an increase in
sales by 15 to 20% Year on Year. Onboarding ENTs, GPs, Audiologists & Speech Therapist
• Recognized as the Best Employee in Key Accounts Management’ held at Taj Bengal at Kolkata, in the
month of July 2010 for achieving 25% Growth YTY
• Acting as an P&L In-charge of all Bloom Senso Hearing Centre across the whole zone
• Received Certificate of Excellence for launching of 7 Retail Clinical Store in the name of bloom
Senso’ 2012 Acknowledged with Certificate of Excellence- Best Business Development Employee
in India’ 2013 for generating max revenue
Achieved sales goals, distribution targets and market share through proactive
management of territory.
• Achieved 80% to 109% growth in Led lights and Composite: thus, generating INR 50
lakhs for the organization
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• Launched Vivadent Club with 20 dentists (intern) and 5 lab technicians serving all medical
journals, books, cd’s, medicals equipment and movie tickets which increased sale by 30-40%
• Monitored 10 stockiest and 3 sub stockiest whose business raise by more than 15%-20%
than base in every month Raised business by 10%- 15 % than base month-on-month for
Patna and Ranchi region
Channel & Distribution Management
• Responsible for primary & secondary sales management
• As Marketing Executive; managed products for- such as General Physician, Pediatrics, Ortho, Chest Physician,
Surgery, Opthal, Neuro, Gyneacs, and Derma in more than 100 Hospitals, Policlinic & Nursing Home.