Consultant / Producer
Freelance
مجموع سنوات الخبرة :25 years, 11 أشهر
- Worked on Marcom strategies
- Assess business needs of clients and propose marketing plans in line with the stated objectives
- Developed creative ideas and productions
- Clients Handled
- Creative Dynamics Engineering
- Singer Pakistan
- Ask International
- TAGS Pakistan
- Relationship / Account management
- Traffic management
- Assess characteristics of products or services to be promoted and advise on the advertising
or sales promotion strategies
- Business development with existing as well as new clients
- Handling production, shoots, etc
- Develop and implement campaigns appropriate for print or electronic media
- Clients Handled
- Canderel - IBL Operations
- Mosfree - Searle
- ColdRub - Searle
- Bake Parlor
- Huawei Mobile Phone
- Relationship / Account management
- Making and presenting proposals
- Assess characteristics of products or services to be promoted and advise on the advertising
or sales promotion strategies
- Handling production, shoots, etc
- Develop and implement campaigns appropriate for print or electronic media
- Clients Handled
- Continental Biscuits Ltd., a JV of Kraft Foods
- Colgate - Palmolive Surface Care Division (Max)
- House Building Finance Company Ltd.
- Al Baraka Bank Pakistan Ltd.
- Allied Bank Limited
- Descon Engineering Limited
- Princely Jets
- Relationship management
- Business development
- Making and presenting proposals to existing as well as new clients
- Media planning and budgeting
- Overseeing briefs and their timely execution
- Handling production, shoots, etc
- Major Clients handled;
- Al Karam Textiles Mills Limited
- Bank AL Habib Limited
- Arif Habib Group
- Allied Engineering (Caterpillar)
- Ghandhara Industries Limited (Isuzu)
- Dewan Motors (MINI & BMW)
- J & P Coats Pakistan
- Unilever (Corporate)
- Shell (Corporate)
- Bed & Bath (Afroze Textiles)
- Delta Group
- Preparing client, media and PR / advertising briefs
- Generating reports for clients
- Making and presenting proposals for promotions & media coverage
- Composing articles / press releases etc for clients and their placements in relevant publications
- Media planning, budgeting and management
- Event management
- Relationship building
- Business development
- Major Clients handled;
- Indus Motor Company (Toyota & Daihatsu)
- Pakistan International Airlines
- TCS Private Limited
- Citibank
- Setting short & long term marketing objectives, in line with global objectives
- Planning Strategies in accordance with the global framework
- Implement corporate brand strategies
- Plan and execute promotional campaigns
- Customer Relationship Management for better positioning
- Raise the profile of the company, particularly with employers and other influential groups
- Prepare and implement issues based campaigns on the corporate agenda and ensure they are
delivered through appropriate channels
- Media planning and budgeting
- Public relations with all the relevant groups
- Market research and competitor intelligence activities
- Advise the Head of Pakistan Affairs on developing the business plans
- Making of short & long term marketing strategies
- Forecasting, Budgeting and Pricing
- Analysis and compilation of sales data, and other market research activities
- Monitoring of Customer services
- Management of the Supply Chain / Distribution planning
- Communication with the suppliers for pricing, updates and other issues
- Communication with the regions to convey policies and decisions, and resolve day to day issues
- Development of Local Markets
- Communicating with buyers for sales deals & updates
- Business development
- Participation & arrangement at exhibitions / Business promotions
- Coordinate with production and export department for updates
- Special Assignments
- Managed the setting up, i.e. from construction to initial operations, of new production unit.
- Developed a brochure and web site.
Master in Business Adminstration
Bachelors of Commerce