AREA SALES MANAGER
RED BULL
Total years of experience :23 years, 1 Months
• To ensure/monitor effective implementation of Area Business Plan, within the agreed expense budget and in line with the company’s strategic objective.
• Provide market insight to management and maintain up to date records on all direct reports.
• To ensure effective pull-through and utilization within all markets, maximizing sales in the assigned area.
• Analysis of data and implementation of strategies consistent with direction from marketing and sales management.
• To validate the implementation of marketing strategies, and the inputs provided by training department.
• To demonstrate integrated leadership across all sales forces to maximize sales within geographic areas.
• Providing exemplary behavior, communication skills and attire, for team grooming and confidence boosting.
• To maintain the proper timely reporting system i.e. work reports, monthly reports and event reports
• Grow the sales revenue, sales volumes and market share of the business, across multiple brands.
• Maintaining Key Accounts by Applying different sales and brand strategies for different clients.
• Implement marketing plans and consumer activities in the outlets in a manner which increases brand visibility and brand equity.
• Educate new and existing customers on the brands.
• Management of Distribution Network’s
• When I joined the company total sale was 0.8 millions of my entire Area was but now it is up to 4.8 millions.
• I develop Strong Retail Network in which two vans of distributor are operating and selling complete range.
• INITIATIVES
• Changed the Distributor of Wah which result in 200% growth
As an Field Officer How to manage Distribution Network, and the external environment in which they operate. How does Distribution respond to change and how to plan strategically. Have an understanding of the roles of business support functions like HR, finance, operations and IT. How to Improve planning and time-management skills. How to create, develop and implement marketing plans effectively. Coordination with logistic Manager for smooth logistic operation in my territory
INITIATIVES
Fresh Shop Survey in my territory (From Haripur to Northern Areas)
Insert an additional van in Mansehra, Abbottabad and Haripur for complete coverage in rural areas
ACHIEVEMENTS:-
Successful completion of Resort and Stall Activity from Abbottabad to Northern Areas.
Successful completion of merchandizing drive from Jan 2010 to Nov 2010.
Successful Launch of Bakri Brand (Bakri Cookies, Bakri Butter, Bakri Coconuts, Bakri Dates), 50, 50 and Candi Biscuits
Had won the Lu Champion Award for the month of Aug 10.
Annual growth is 11% in volume.
• As the Territory Sales Manager in EFL my main task is to keep my company at the forefront by developing Strong Distribution Network in Chilas, Astore, Jaglot, Gilgit, Hunza, Sust, Ghizer, Dambudas, Skardu, Shiger and Khaplu and train them to reach the standards we demand.
Added to this are the supervision, motivating and monitoring of team performance including setting targets. Obviously I needed to maintain detailed knowledge of the company's products or services and keeping abreast of what competitors are doing.
• Cycle Planning for Next Month
• Coordination with logistic Manager for smooth logistic operation in my territory
INITIATIVES
Given the idea of Sole Distribution Structure to the company which was in discussion for approval.
ACHIEVEMENTS
• Successful launch of Olpers in Northern Area in 2007
• Successful completion of Project IBEX (Shop Survey) of Northern Areas in given Time.
• Successful launch of Tarang in Rawalpindi and Northern Areas in 2008
• 164% growth over the value target of 2008
• Have won the CHAMPION TERRITORY AWARD OF THE YEAR in ceremony held in KL Malaysia
Appointed as Senior Sales Supervisor in Abbottabad Territory My responsibilities are as under
Checking of Records, Stock position, DSR morale, DSR information about the promotion. Speaking to the Sales force on business and its expansion, selling story, objection handling. Visiting to the market for conversion and retention of outlets, PR, DSR back check etc.
• Analysis of effective service level.
• Identification of outlets for the branding and its execution.
• Continuous analysis of volume achievement.
Worked in the staff department of this mega construction organization. I was assigned preparation of project monitoring reports of mega projects, preparing briefs, presentation of project to very high designatores including Prime Minister of Pakistan. I also maintained their complete office record. Gained the experience to work with a large constructional organization in different projects management works.