بلال Bajwa

- Built the #1 marketplace and the largest online platform in Pakistan with 900 million page views, 10 million MAUs, 950, 000 DAUs, and 40, 000 daily new listings within 3 years of launch
- Established operations in 3 cities (Lahore, Karachi & Islamabad) consisting of 100 people across BI, marketing, sales, customer support, finance and HR
- Achieved industry leadership position (top 2) in Real Estate, Autos, and Mobiles by implementing data driven marketing tactics backed by smart partnership with key players in each category
- Created a nationally beloved and recognized brand which ranks #14 in google search queries and has 3.8M social media fans in Pakistan with a 3 people marketing team and limited budget

- Increased online revenues by 10X within 2years by developing a strong suite of monetization products, creating new business verticals, and implementing better pricing mechanism which led to more paid users as well as improved customer lifetime value
- Doubled online user retention from 13% to 25% by optimizing customer life-cycle management practices and increasing mobile adoption from less than 5% to > 50%
- Redesigned internal processes, strengthened existing teams, and built new functional capabilities which were missing at dubizzle prior to my joining. Led a 120 people team of product managers, engineers, designers, SEO, and performance marketing specialists that managed end-to-end multi-platform delivery for all MENA countries
- Modernized the web and app designs, with the goal of improving user experience, by integrating best-in-class analytics, design, and user research principles into the product development cycle
- Key member of the OLX regional leadership team responsible for the multi-year business transformation journey that resulted in two of the largest successful exits in the MENA region

- Led 5 industry leading game studios including FrontierVille, ChefVille, CastleVille, and Hidden Chronicles. Responsible for P&L, strategy and roadmap of platforms with over 30 million MAUs, $200 million annual revenues, and 50% profitability
- Managed end-to-end operations of new and existing franchises with 200 people in San Francisco, Los Angeles and Eugene
- Hired and scaled several product teams in Zynga Poker, Cafe World, and FrontierVille. Trained product managers on analysis, feature development, and running live operations
- Developed the product strategy and roadmap for one of the most content-heavy game in the company with daily revenues of $1 million and user engagement of 83%
- Led the turnaround of an underperforming game by redesigning product processes and changing content cadence which increased revenues by 5x and revenue per user by 20x in one year
- Authored several revenue playbooks for the company that later became industry best practices. Received Zynga rock star award and product management mastery award

- Assessed market opportunity for a new pharma product and helped grow sales to $250 million through long term consulting engagements
- Developed market research for a product with $2 billion annual sales. Identified sales opportunities during the buying process that helped boost revenues
- Conducted organizational effectiveness study for an apparel company with declining sales. Identified new opportunities worth >$100 million and reorganized the sales team to penetrate new market segments
- Advised a leading Asian electronics conglomerate in the acquisition of a US company. Analyzed key distribution and go-to-market opportunities to recommend the best market entry plan