bilal khaled

• Managed 500+ key accounts across major retail and pharmacy chains (Nahdi Group, Al Dawaa Group, Panda, Tamimi, Whites, Bin Dawood, Ninja, Noon,
Amazon) to drive sustainable sales growth and in-store performance
• Increased sell-through by 30% by optimizing pricing strategies and improving in-store execution with key retail partners
• Reduced expiry losses by implementing inventory rotation practices and enhancing demand forecasting processes with trade partners
• Drove 70% growth in e-commerce sales across Salla and marketplace platforms through focused account management and assortment optimization
• Utilized ERP systems (Odoo and Zoho CRM) to support data-driven reporting, sales analysis, forecasting, and day-to-day key account operations
• Supported the marketing team in executing campaigns across Noon Minutes, Ninja, and HungerStation, ensuring commercial feasibility and account
alignment
• Assisted in promotion planning, visibility campaigns, and product positioning on q-commerce platforms to enhance brand exposure and conversion
• Coordinated between sales and marketing to align offers, stock availability, and campaign execution for key and strategic accounts

• Managed end-to-end international shipments from the USA to the UAE, overseeing coordination, documentation, and customs clearance for key accounts
• Handled and nurtured key accounts in the UAE market, including Life Pharmacy, Supercare, Noon Minutes UAE, and Duty Free, ensuring high service levels
and customer satisfaction
• Coordinated with suppliers, freight partners, and internal cross-functional teams to secure timely delivery, cost-effective operations, and smooth logistics
execution
• Oversaw inventory flow and order fulfillment across UAE retail and e-commerce channels, aligning stock availability with customer and account
requirements
• Strengthened client relationships through regular communication, issue resolution, and proactive support to drive account retention and growth across retail
and online platforms
• Conduct market and competitor analyses to refine account strategies and value propositions.
• Build and maintain C‑level relationships to understand client business drivers and decision processes

Expanded product portfolio by 70% in the hospitality sector through strategic supplier onboarding, negotiations, and category development
• Onboarded 50+ hotels (4-5 star properties) in a highly competitive market, contributing to strong startup growth in the hospitality industry
• Managed cross-border logistics (China → KSA/UAE), improving supply chain efficiency and reducing lead times by 10%
• Handled import and regulatory compliance with working knowledge of SFDA, MOH UAE, and Saudi/UAE Customs
• Negotiated supplier contracts to support favorable commercial terms and long-term supplier relationships
• Conducted market research to identify new business opportunities and strengthen partnerships with hospitality clients and suppliers
• Specialized in hotel amenities supply and hospitality procurement, supporting the operational needs of hotels across the region
• Supported a sister company focused on marketing operations and brand execution to align commercial and branding objectives
• Assisted in production management to ensure timely delivery of marketing materials and campaign assets
• Contributed to budget planning and allocation for marketing campaigns and operational activities
Managing and expanding a portfolio of key clients in the hospitality sector

Conducting market research to identify gaps and ensure products met industry standards and client expectations

Handling end-to-end sales operations, from pitching and negotiation to order processing and after-sales support

Collaborating with procurement and logistics teams to ensure timely delivery and efficient inventory management

Building long-term relationships with purchasing managers and procurement heads across major hotel chains

This role enhanced my client-facing expertise and provided deep insights into hospitality procurement cycles and B2B relationship management in a competitive market.