product manager marketing
Sealinker
Total years of experience :4 years, 4 Months
• Managed the product development process from concept to launch, ensuring timely delivery of projects.
• Developed pricing strategies designed to increase profits while maintaining competitive prices.
• Ensured that all content published online was accurate, up-to-date, and compliant with legal regulations.
• Implemented A and B testing techniques to evaluate the performance of different product features or marketing
tactics.
• Managed online promotions and campaigns for maximum effectiveness and return on investment.
• Established relationships with vendors and suppliers to ensure reliable access to quality materials at reasonable
prices.
• Created comprehensive reports detailing website traffic, user engagement metrics and conversion rates.
• Developed and implemented new digital marketing strategies based on current market trends.
• Utilized Google Analytics to track key performance indicators and measure campaign effectiveness.
• Planned, analyzed and optimized campaigns across multiple digital marketing channels.
• Created engaging content for multiple social media platforms that increased followers by 30%.
• Provided consulting services for clients seeking guidance in digital marketing efforts.
• Developed and implemented successful digital marketing strategies to increase website traffic, brand awareness, and
customer engagement.
• Utilized various digital marketing channels, such as social media, email marketing, and SEO, to achieve marketing
objectives.
• Conducted A/B testing and other experiments to optimize marketing campaigns and improve conversion rates.
• Craft and execute social media ad campaigns, including budget management, audience targeting, performance monitoring, and data analysis for optimization.
• Collaborate with marketing and creative teams to develop and implement winning social media advertising strategies.
• Drive brand awareness and sales through compelling social media advertising.
• Initiating and planning projects: defining scope, creating work structures, developing schedules and budgets, identifying risks. • Executing and managing projects: leading teams, managing resources, tracking progress, monitoring risks, implementing corrective actions. • Monitoring and controlling projects: analyzing performance metrics, identifying deviations from plans, communicating adjustments to stakeholders. • Closing out projects: evaluating success against objectives, documenting lessons learned, formally closing the project.
• Crafting compelling marketing messages and content across various channels. • Understanding and applying communication theories to target audiences effectively. • Utilizing market research to identify customer needs and preferences. • Developing and managing social media campaigns to build brand awareness and engagement. • Creating and analyzing marketing budgets to optimize campaign performance.