Sales Supervisor - Key Account
Nestlé Middle East - Saudi Arabia
مجموع سنوات الخبرة :13 years, 8 أشهر
• Handling Bin Dawood Group at Nestle Saudi Arabia (NSA), Jeddah
Leading team of 12 Salesman covering 51 Danube & 27 Bin Dawood
Stores across KSA.
• Setting and preparing Business plans (JBP, BR, Monthly plans) and
making sure plans are well executed to achieve Numbers.
• Managing monthly investments with BDG.
• Tracking payment, and make sure we don't have overdue.
• Setting monthly promotion calendar along with depth of discount and
lock it with BDG Marketing team for leaflet / In-Store promotions.
• Tracking OSA by Salesman on weekly basis to make sure SKUs are
available throughout month.
• Updating BDG Database (Listing / De-Listing).
• Monitoring Stock Cover and make sure always have less than 60 Days
stock cover on average.
• Updating Monthly score card that reflects Nestle MS which will allow us
to set right plans to win against competitions.
• Monthly tracking of Freshness report, to ensure effective liquidation plan
and reduce expires
• Serving 9 Danube Stores and main Bahra WH, in terms of availability,
stock control and liquidation.
• Managing team of 15 Merchandisers.
• Executing monthly plans.
• Setting leaflet participation and in-store promotions on monthly basis of
Nestle SKUs across all Danube stores in KSA.
• Setting monthly promotion calendar.
• Updating Monthly score card that reflects Nestle MS which will help us in
setting right plan to win against competition.
• Monthly tracking of Freshness report, to ensure effective liquidation plan
and reduce expires.
• Handling Danube financials in terms of collection and compensation.
• Responsible of listing/de-listing and data cleansing of all Nestle SKUs in
Danube system.
• Supporting team in other region to release POs from HO and support in
solving any issues that may occur in daily operation.
• Handling team of 7 merchandising Supervisors, monitoring RPG
performance in trade
• Managing merchandising central unit by ensure having most efficient
coverage and journey routes in trade
• Ensure delivering all reports with quality and on time
• Executing trade marketing plans and activities in trade and share
weekly update with management
• Handling POSM Storage, aligning with Category team on yearly Budget,
validate monthly POSM invoices with Categories, tracking PR/PO
process till GR issuance
• Reviewing RPG (Nestle Merchandising Partners) monthly invoice before
sending it to payment
• Champion on several important reports:
- Stock count, monthly report, I collect stock count from CHM across all
regions, all KA and top PS stores, validate stocks availability and share
result with ManCom,
- Trade reporting switch board (BDA compliance & OSA), monthly report
where I highlight opportunities with sales team and support them to
secure BDA with our customers and share it with Nestle Community
- Score Card, monthly report that summarizes all operational, Strategical,
legal and financial situation M-1 and submit it to Country manager &
Head of Sales
• Coordinate with Category team in
- Planning for any new launches or activities in trade.
- Updating POG
- Updating list of new SKUs with merchandising agency
- POSM Storage cost and invoices
- POSM Destruction each month
- Merchandising guidelines for every promotion
• Taking lead on Ramadan preparation by setting plan to hire extra
merchandisers and SPVs across KSA during Ramadan season, aligning
with sales team on distribution of these merchandisers across region,
setting list of stores to be covered, creating attendance sheet and track
it on weekly basis
• Leading visits preparations by distributing merchandisers, POSM
availability, Guiding & Developing team up to Nestle Standards, (8
successful visits, including, Nestle Global CEO Marc Schneinder, EMENA
Region CEO Marco Settembri, MEA CEO Yves Manghardt)
• Training & Guiding Nestle merchandising Partners in South region 54
Merchandisers and 3 Supervisors who are supporting Nestle Saudi
Arabia in trade to meet its standards in terms of POG implementation,
AVA, Freshness, FIFO, Stock count, BDA Implementation, and other
daily/Weekly requests
• Developing overall performance of merchandisers in trade by
capturing all opportunities to improve quality of service provided for
sales team in terms of data accuracy
• Conduct trainings sessions on “Merchandising Skills” & “Safety and
Health at work” to all Merchandisers and Supervisors in region
• Providing sales team with support needed in trade by reporting any
OOS opportunity, near expiry item, Stock count, and supporting with
placing orders.
• Setting Merchandising Journey plan across KSA for 494 Merchandisers
• Managing team of 20 Salesmen and merchandisers
• Day-to-day Operation management of store in accordance with
overall company policy.
• Managing team of 20 Salesmen and merchandisers
• Achieving performance objectives by managing store operations,
human resources, customer care, marketing, food safety and staff
hygiene.
• Managing stock levels, analyzing sales figures and forecasting future
sales volumes to maximize profits.
• Interviewing potential staff, conducting appraisals and performance
reviews, providing and organizing trainings to develop and improve staff performance to ensuring high standard quality, customer service and safety and health
• Dealing legal and security issues (Theft and bad acts), responding to customer complaints and comments.
• Managing and Directing Bakery Section,
• Controlling shrink and increasing sales
• Serving and assisting customers, for maintaining long-term customer
Relationships
• Gaining Customers attention and interests, and projecting company's
image effectively
• Handling Fresh Food Duty Management in Store
• Managing and directing Produce department in addition to
Delicatessen department.
• Managing ready bakery items, local suppliers and imported items, from
ordering to receiving to displaying on shelves and pricing
• Handling enquiries and Complaints
• Managing 1 out of 18 Branches
• Leading team of 10 Salesmen and 5 delivery drivers
• Maintaining high hygiene level and product freshness all time
• Managing stock level to avoid getting OOS and at same time avoid
wastage
• Maintain high customer service standard by training and developing
staff
• Handling catering orders, serving and support customers to have well
organized event
.