BINSHA BEENA SHAJAHAN

- Led the development and implementation of a multi-channel marketing and media plan in line with the brand's annual budget and strategic priorities.
- Executed all web, mobile, marketing database, email, social media and display advertisements to increase online and offline customer traffic and raise brand awareness.
- Achieved a significant increase in the brand's market presence and reduced the advertising cost by 18% through optimizing the identified marketing channels.
- Utilized public events to showcase Buns & Cones and conducted three successful sponsorship events, pertinent to the target audience.
- Served as a single point of contact for suppliers, third-party agencies, community and channel partners.
- Handled media buying, procured marketing inventory and monitored the marketing collaterals, content and calendar.
- Reviewed the performance of all campaigns and built templates for daily and interim reporting of always-on and seasonal ad campaigns.
- Liaised with the operations department in the effective implementation of marketing campaigns, product launches, pricing and customer service.

- Managed the online and offline marketing activities of 27 retail outlets across Sports and Luxury (Fashion, Beauty, Wellness and Jewellery) divisions.
- Single point-of-contact for all partner brands, channel partners, third-party agencies and e-commerce sites retailing Marka merchandise.
- Engaged in proactive media buying and marketing budget monitoring, as well as working closely with related departments for advertisements, sales promotion and seasonal campaigns.
- Researched and developed quantitative findings on buying experience,
satisfaction and loyalty for Marka's fashion brands.
- Heavily involved in developing brand activation strategies alongside C-level executives for 5 luxury fashion brands in UAE (franchise outlets).
- Worked closely with the Head of Retail Operations in the day-to-day procurement and supervision of marketing inventory, stock transfers, store openings and leasing assignments.
- Reduced marketing overhead costs by 23% and price override errors by 38% in 2016 compared with 2015.
- Collated and reported key information on Business Performance through detailed and timely reports on Footfall, Sales through and Conversion.

- Assisted the Marketing Manager in the implementation of the brand's marketing activities across ATL, BTL and TTL channels for 12 retail outlets (UAE & Oman).
- Supported the in-house creative team by collating data and content for media, direct communications, newsletters, PR agency and ad campaigns in accordance with the budget and corporate strategy.
- Developed and maintained the track reports of footfall, sales, marketing campaigns, PR activities and competitive events.
- Slashed overhead costs by 27% through negotiating pricing and optimizing resources, while ensuring the quality of facilities and services.
- Executed mystery shopping to improve processes and then suggested feedback which increased the customer satisfaction index from 3.2 to 3.9.
- Worked closely with the Operations team in vigilantly settling escalated customer complaints, GCC stock transfers, store openings and leasing.
- Responsibly procured and monitored the non-trading inventory, oversaw the marketing calendar and also prepared purchase orders.