AREA SALES MANAGER
BHARTI AXA GENERAL INSURANCE COMPANY LTD
Total years of experience :19 years, 6 Months
• Reaching the targets and goals set as per KPI.
• Recruitment of service providers in tune with current requirements after assessing the skill
sets & business potentials.
• Formulate strategies and action plans to maximize sales of responsible Sales Advisor team.
• Proactive SWOT analysis for identifying core competencies.
• Processing of New Business, Renewal, Cancellation, Reinstatement, Billing for
various lines of business (Fire, Auto, and Commercial).
• Compiling and analysing sales figures in terms of business hygiene,
LR & Product MIX.
• Lead the top-to-top meeting with key customers to ensure strong relationship and remove business obstacles, aligning with long term company direction.
• Preparation of Projected COA @ 18% & maintaining the same.
• Managing customer retention through existing renewal base @ 70% conversion ratio.
• Responsible for business profitability of the channel in Kolkata by maintain the LR below 40% by proper product MIX.
• Generating new business plans by ensuring business hygiene and maintaining the same below 3% of the channel business.
• Strategic Consulting, including business plan
& sales strategy development for Web Development & Designing, Web Hosting, Domain Registration, Dedicated Server, VPS, Business E-Mail SSL & Security.
• Assist in getting business referrals and
corporate tie-ups, have to generate new clients
• Effectively generate lead by cold calling / references / database by use of accurate
sales tool • Identifying the decision makers and decision influencers in the prospect client companies
• Strategize new opportunities for business with existing and new clients
• Responsible for generating corporate leads and business from existing leads
• Analyze the solutions and services the company has to offer to its clients visa--vis the competitors in the market
• Develop & Implement ATL and BTL, Events, Tie ups, & Cross promotions.
• Increasing room revenue - By existing preferred corporate accounts and encouraging corporate leisure
• Email Marketing
• Aligned to MICE and high end Leisure business.
• Maximising revenue at every opportunity
• Relationships Building with key Account by Identifying important decision makers
• Time Mgmt & Focus on Customer Loyalty
• Implemented strategic plans and actions that supported the goals of the market with a heavy focus on outside sales including new business development
• Analyze the business process, gather the requirements & finally document those requirements in line with the strategic initiative of the company
• Conducting market research within the industry and identify new opportunities for optimizing revenue potentials.
• Team Management & Motivation.
• Develop sales and marketing strategies to drive sales growth in the assigned area.
• Develop and manage an efficient distribution network to improve sales performance & manage the sales team for sales growth and revenue enhancement.
• Ensuring ISO 9001 & 27001 • Provide timely feedback to the sales personnel regarding their sales performance; provide trainings, educational workshops and challenging opportunities for enhancing career growth of employees.
• Perform required quality and risk analysis as per norms.
• Conduct business plan review meetings with sales team, Develop creative promotional strategies to attract more customers, appreciate the contributions and accomplishments of sales employees through proper rewarding mechanism.
• Develop performance improvement plan for sales team to meet performance goals
• Analyzing Business Requirements & Performing Risk analysis, Cost benefit analysis & Quality assurance
• Assess local market conditions and identify current and prospective sales opportunities
• Direct all operational aspects including distribution operations, customer service, human resources, administration and sales.
• Bring out the best of branch’s personnel by providing training, coaching, development and motivation
• Locate areas of improvement and propose corrective actions that meet challenges and leverage growth opportunities
• Share knowledge with other branches and headquarters on effective practices, competitive intelligence, business opportunities and needs.
• Adhere to high ethical standards, and comply with all regulations/applicable laws.
• Stay abreast of competing markets and provide reports on market movement and penetration
Devising & Effectuating sales & marketing strategies for product awareness - HNI, HNW clients of the Bank | Monitoring market &
competitor trend - market identification, penetration and conceptualizing sales promotional activities | Managing customer
centric operations, ensuring customer satisfaction by achieving delivery & service quality norms | Ensuring that highest service
standards are maintained for servicing of clients, building & maintaining healthy business relations with clients for cross selling of
different products| Recognized as the best sales person in terms of quality check of the proposal forms and necessary underwriting
documentation for policy generation | PAN India Network Top Achiever.
• PGDM (Marketing & Finance) from IIPM Mumbai, 2003 - 2005, 63% (Aggregate)
• B.E (Mechanical) from G.I.E.T under Behrampur University Orissa, 1998 - 2002, 66% (Aggregate)
• ISC (Science, BIEC) from St. Xavier's College Ranchi - 1995 - 1997, 66% (Aggregate) th
• 10 (CBSE), from Cambridge School Ranchi - 1995, 68% (aggregate)
