Brahim Robio, General Manager

Brahim Robio

General Manager

Shaza hotels

Lieu
Maroc - Agadir
Éducation
Diplôme, Hospital Management
Expérience
25 years, 4 Mois

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Expériences professionnelles

Total des années d'expérience :25 years, 4 Mois

General Manager à Shaza hotels
  • Arabie Saoudite
  • janvier 2014 à octobre 2016

Key Highlights:
•Received Certificate of Excellence from TripAdvisor as the Best 5-star hotel in Madinah, 2014
•Ranked #1 in global travel fare aggregators Book.com and Expedia.com

General Manager à Carlson Rezidor Hotel Group
  • Émirats Arabes Unis
  • avril 2012 à décembre 2013

Key Highlights:
•Improved overall guest satisfaction score by 3%.
•Enhanced revenue per available room (RevPAR) from SAR 543 to SAR 706, ADR from SAR 726 to SAR 1082 and delivered YTD revenue in 2012 at 18% above budget. Key Responsibilities:
•Managed day-to-day operations of the stylish hotel with 83 luxury suites, 7 meeting rooms, 2 restaurants and a health club ofering the perfect choice to both business and leisure travelers.
•Developed and implemented strategic plans to improve revenues and drive business growth.
•Prepared manpower plans and dealt with recruitment of employees, training and development and building of team competencies.
•Conducted regular reviews of performance and implemented appropriate action plans to improve performance and productivity.
•Tracked and analyzed the market to identify and follow up new business and growth opportunities.

Director of Operation à Shaza hotels
  • Arabie Saoudite
  • janvier 2011 à mars 2012

Key Highlights:
•Contributed to the hotel winning the Best Hotel Concept award in MENA, Dubai UAE, 2012
•Recruited all hotel staf including heads of departments, implemented Shaza operational standards, prepared the hotel for all types of inspections, implemented and prepared for HACCP certification and prepared the hotel for classification by the competent authority.
•Prepared and executed plan for the Grand Opening of the hotel and successfully opened the hotel ahead of the Ramadan season.
•Participated as a member of the opening team for the first hotel of the company. Key Responsibilities:
•Managed all pre-opening activities including completion of room and public area set-up, finalization and rectification of snag list items.
•Established efective systems and controls to ensure consistent smooth operations of all departments.
•Developed standard operating procedures (SOP) for all hotel departments and ensured eficient implementation.
•Contributed to recruitment of employees and preparation of departmental training plans.
•Assisted the hotel GM and the corporate ofice in finalizing the hotel pre opening budget and business plan

Director of Property Management à Emaar Properties
  • Émirats Arabes Unis
  • juillet 2009 à décembre 2010

Key Responsibilities:
•Managed the property management directorate consisting of 5 departments - contact center, customer care, property handover, facility management and asset management.
•Formulated business plans and development strategies for each department of the directorate aligned to the overall business strategic objectives of KAEC.
•Coordinated the development and implementation of the directorate's financial model incorporating budgetary controls.
•As the Customer Facing Program Champion implemented plans to provide exceptional customer experience to position KAEC as a destination of choice for businesses as well as residents.

General Manager à Starwood Hotels & Resorts
  • Émirats Arabes Unis
  • janvier 2005 à janvier 2009

Key Highlights:
•Participated in as a core member of the opening team of the first Westin in the Middle East

Éducation

Diplôme, Hospital Management
  • à Ecole Hoteliere
  • janvier 1991

Diplome technicien hotellier, restauration, reception

Specialties & Skills

Business Development
Property Management
Guest Relations
Hotel Management
Hospitality
OPERATIONS
FOOD PREPARATION
FOOD SAFETY
HYGIENE
PLANNING
PROCUREMENT
SOCIAL MEDIA
MENU PLANNING
COMMUNICATIONS
HAZARD ANALYSIS AND CRITICAL CONTROL POINTS (HACCP)

Langues

Anglais
Expert
Arabe
Expert
Français
Expert
Allemand
Expert

Formation et Diplômes

Leading Starwood Program, New Jersey USA, 2007 (Formation)
Institut de formation:
Starwood hotels, New Jersey USA
Date de la formation:
January 2007
Starwood Senior Executive Program – From Strategic Planning to Strategic Execution, INSEAD, Paris (Formation)
Institut de formation:
Starwood hotels, New Jersey USA
Date de la formation:
January 2007
Starwood Hotels & Resorts Brand Orientation, San Diego, CA USA 2006 (Formation)
Institut de formation:
Starwood hotels, New Jersey USA
Date de la formation:
January 2006
Executive Decision Making, eCornell, 2006 (Formation)
Institut de formation:
Ecornel
Date de la formation:
January 2006
Managerial Accounting in Action, eCornell, 2006 (Formation)
Institut de formation:
Ecornel
Date de la formation:
January 2006
Six Sigma – General Manager Orientation, Paris, France, 2005 (Formation)
Institut de formation:
Carlson Rezidor Group
Date de la formation:
January 2005
Starwood Senior Executive Program, INSEAD, Paris, France, 2005 (Formation)
Institut de formation:
INSEAD
Date de la formation:
January 2005

Loisirs

  • Reading, travel, sports