Account Manager for Media
Media factory
Total years of experience :5 years, 5 Months
• Working as an Account Manager for Media factory (April 2013- up to date):
- Media buying and communication planning.
- Managing a portfolio of accounts
- Using contacts to generate new business and engaging in project management duties
- Delivering presentations
- Attending meetings with clients and Maintaining good relationships with clients
- Meeting and liaising with clients to discuss and identify their advertising requirements;
- Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget;
- Resenting, alongside agency colleagues (particularly the account manager), the campaign ideas and budget to the client;
- Working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies;
- Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively;
- Negotiating with clients and agency staff about the details of campaigns;
- Handling budgets, managing campaign costs and invoicing clients;
- Monitoring the effectiveness of campaigns;
- Undertaking administration tasks;
- Arranging and attending meetings;
- Making 'pitches', along with other agency staff, to try to win new business for the agency.
• Working as a Research Executive for Media factory (August 2011-March 2013): - Selecting the most appropriate research methodology and designing research questionnaires.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets, consumer opinions, marketing strategies and factors affecting product demand.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text. Interpreting data, writing reports, and making actionable recommendations
- Forecast and track marketing and sales trends, analyzing collected data.
- Seek and provide information to help companies determine their position in the marketplace.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Provide the client with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Develop and implement procedures for identifying advertising needs.
• Worked as a Brand executive for Maharaja Broadcasting Corporation (2009 November- 2011 July):
- Planned successful outdoor brand campaigns which resulted in high response level.
- Designed a comprehensive strategy for marketing materials and merchandises.
- Initiated and executed successful events and outdoor activities including social projects.
➢ Background includes: • Brand management
• Marketing & advertising
• Campaign execution
• Customer relationship
• Execution of Community based projects
• Advertising and media research
• Marketing reviews
• Campaign or project reviews.
➢ Highlights of Professional Skills:
• People skills: ✓ Inherent ability to take charge of situations
✓ Good inter-personal skills that help in building, developing and maintaining relationships with people from varied backgrounds and cultures.
✓ Forthright, outspoken and adherence to a strict moral code
✓ Ability to motivate a team to achieve a focused target
• Organizational skills:
✓ Have conducted and organized several events while in college - including seminars, symposia, inaugural and valedictory functions.
✓ Adaptability to new, isolated situations
✓ Focused till the completion of an assigned task
✓ Have leaded the organizing team for several events in college.
3. Awards and achievements:
Bachelor of commerce University of Bangalore (ICCR Scholarship) 2009 First class