Brian Rooney

\{ Designed and led the development of a customer data lake based on Google Cloud Platform for client
segmentation, personalized content and push notifications
\{ Built the data engineering, analytics engineering and data science practices up based on a hybrid
nearshoring approach in Lisbon, Portugal
\{ Implemented a feature team based development approach to improve collaboration between the data,
backend, frontend and product teams
\{ Drove the design and development of a customer recommendation and intelligence system via Vertex AI
used to tailor both in app experience and customer communication
\{ Designed and led the implementation of multiple AI based concepts within the bank for personalized
communication and service tailoring based on multi-touchpoint client data

\{ Built out central data reporting architecture based on Snowflake & dbt for automated ETL supporting
product and marketing ROI analytics use cases
\{ Lead requirements definition for new reporting and data integrations for 3 business units across Israel,
Poland and Denmark
\{ Design and implementation of centrally managed data model representing business logic for product,
marketing and management teams
\{ Managed and built out new data integration processes on Amazon AWS and Microsoft Azure
\{ Coordinated, onboarded and trained data analysts on the centrally developed reporting infrastructure
and CI/CD development workflow

\{ Team leader of data scientists and engineers for custom GCP DWH and analytical pipeline solutions
\{ Development and implementation of strategic IT architecture concept for an integrated data sharing
environment between CRM, DMP and DWH environments for a large German fashion brand
\{ Creation and implementation of a DWH concept based on BigQuery aggregating multi-channel marketing
and sales data for an American SaaS provider

\{ Developed bespoke marketing data reporting and analysis solution based on Azure for a leading German
energy utility
\{ Assisted in the testing and tracking of web performance data for a new greenfield project among major
German retailers
\{ Aided in the development of webtracking solutions and data layer design for a mid sized B2B aftermarket
autoparts manufacturers new e-commerce platform

\{ Implemented an internal Data Science API for campaign management and optimization
\{ Developed real-time bid strategies based on user location and device
\{ Created a contextual targeting tool based on user browsing behavior
\{ Implementing a data science and reporting workflow with Apache Airflow
\{ Creating a KPI benchmark Flask based web app for new client reference and sales decision making

\{ Assisted in the development of budget and research tracking tools in VBA for a 10+ client portfolio
\{ Conducted ad-hoc analysis of market research data in SPSS
\{ Developed web portals and help pages in HTML & CSS