Brian Schoenholtz

Created company brand and launched initial marketing strategy. Designed and developed the SuperAnimate.com website and all associated campaign collateral. Initiated email campaign strategy to introduce the company to new clientele. Managed and designed set of interactive advertisement pieces to promote the launch of the company.

Key Accomplishments:
• Managed development of new company branding guidelines and associated custom character icon development.
• Established online web presence and social media locations; created retina ready graphics and met all speed optimization goals.
• Created company related textual content, taglines, copyright information, internal documentation, etc.

Led the marketing efforts for a leading USA seafood distribution company Hofseth North America, a subsidiary of parent company Hofseth in Norway. Administrator of multiple company computer platforms and advertisement processes. Monitored all brand-related communications.

Key Accomplishments:
• Conceptualized and designed the company branding guidelines.
• Established online web presence and social media locations.
• Delivered various packaging projects for large-scale retailers, i.e. Costco, Sam's Club, etc.
• Created company related textual content, copyright information, internal documentation, etc.
• Redevelopment of entire specification library, providing excel, graphics, and web formats.
• Managed Shopify administration area, with emphasis on new product updates and placements.
• Barcode creation, management, and deployment.
• Registered multiple trademarks and monitored their usage.

Special Project:
• Development of a master product specification library, in Excel, graphic, and HTML formats.

Managed company’s brand positioning, including website and social media profiles. Directed and assigned creative tasks to a team consisting of multiple in-house graphic designers. Designed and facilitated all promotional advertising. Managed CRM and customized internal CRM tools. Created, delivered, and tracked all customized email campaigns, ensuring proper HTML format. Managed outsourced vendor project assignments. Managed majority of Spanish leads.

Founded company and oversaw branding strategy. Conceptualized all advertising campaigns and worked closely with creative vendors to develop clothing designs. Directed team of 20 employees in day-to-day apparel production and distribution. Managed social media platforms. Opened 3 retail surf brand stores. Regulated custom video production process for campaign use.

Key Accomplishments:
•Managed launch of personal surf brand in Latin America.
•Hosted multiple large-scale surf tournaments and personally designed related advertising.
•Created effective marketing campaigns based on eco-friendly company tagline, "Powered by Green".
•Conceptualized and co-designed iconic surf uniforms worn by 2014 World Champion Surf Team.

Special Project:
•Managed "Powered by Green" professional photographic shoot (off-site travel and production team) for 2014 collection of "Powered by Green" board shorts, collaborating with multiple designers on pattern development; traveled to China to manage manufacturing process.

Project managed 2, 300+ projects and a team of designers, animators, and programmers for CareerBuilder.com. Authored all HTML projects. Developed project proposals. Provided individualized business solutions, and communicated promotional strategy and process to clients. Served as Lead Designer for all custom layouts and templates, and lead editor of all design deliveries.

Key Accomplishments:
• Delivered 2, 300+ custom premium branding designs as a CareerBuilder partnering service provider over a 6-year period; meeting critical time constraints.
• Participated in client meetings with Fortune 500 companies as representative of CareerBuilder, serving as sole creative expert and consultant.
• Played a key role in generating $5+M in LimeCoral revenue via production and delivery of targeted products.
• Collaborated with key leaders on implementation of interactive products for CareerBuilder’s sales division.
• Functioned as sole HTML writer for all 2, 300+ interactive projects.

Special Project:
• Lead Designer of the CareerBuilder Talent Network product.
• Delivered 1, 000+ custom designed Talent Networks over a 2-year period.

Provided day-to-day support to Senior Vice President of Strategic Advertising on all creative/design-related activities. Performed project management role and processed all interactive design requests for up to 35 interactive creative projects simultaneously. Worked as Lead Designer for all custom email campaigns, display ads, and job brandings. Ensured design projects met specifications of client contract terms. Worked with high-profile clientele, including WALMART, DOW, NCL, DISH Network, and more.

Key Accomplishments:
• Invented a line of premium branding products that generated $30+M in revenue for CareerBuilder.
• Rolled out CareerBuilder Media, an advertising agency created to support the premium branding products.
• Partnered with C-Suite management to customize designed campaigns for multiple Fortune 100 clients.
• Selected member of CareerBuilder Global Council to define company-wide social solutions.

Special Project:
• Developed and managed Walmart career site focused on IT recruitment.
• Traveled to Bentonville, AR; met with Walmart CTO and several SVP’s to discuss the launch of CareerBuilder’s flagship client career site.

Provided day-to-day support to company owner, including management of entire company brand and all associated marketing and advertisement materials.

Key Accomplishments:
• Managed and designed large spread advertisements for placement in many nationally known magazines.
• Attended industry trade shows and conventions as principal marketing representative.
• Worked closely with the CEO to deliver customized sales support tools.