Marketing and Communications Analyst
Booz Allen Hamilton
Total years of experience :2 years, 5 Months
-Drafted news content for Booz Allen's online platforms including Facebook and Twitter
-Gathered and tracked full-scale analytics for the media relations team using platforms such as MuckRack and Podio to discover insights including but not limited to, how well press releases did, and how many social media impressions a post received to better foster long-term decision making.
-Utilized CRM tools to actively track interview requests and analyzed related data to uncover opportunities to further Booz Allen brand awareness and strengthen important media relationships.
-Analyzed and researched competitors, topics, trends, and potential opportunities.
-Worked on supporting people-to-people conversations with foreign audiences on United States policy priorities by implementing digital communications technologies across a variety of different traditional and social platforms. -Conducted media research in support of Vice President Pence's trip to Asia including audience sentiment analysis regarding North Korea, regional security architecture and trade issues.
-Identified and analyzed 38 global potential partnership opportunities for a global non-profit to invest in. -Recommended media strategies for various companies and organizations, including a Middle Eastern government, a ride-sharing platform, and professional sports league.
-Conducted research a variety of issues for presentations and meetings with current and prospective clients.
Drafted daily reports and event coverage detailing proposed legislation, and the relevant political economy.
Supported the Brand Intersection team across all disciplines and areas of brand strategy including research, recruitment support, online listening, data modeling and tabulation and organization for companies such as Sweet Green and Soul Cycle.
-Created a strategic communications campaign implemented to raise awareness of the refugee crisis refugees, which reached over 147, 000 people in the United States alone.
-Planned and oversaw high profile fundraising events that raised over $400, 000
-Managed all social media to promote the exposure of the organization's day-to-day activities, and increased their reach by 30% on Twitter and 10% on Facebook.