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Muhammad Burhan, Digital Marketing Manager

Muhammad Burhan

Digital Marketing Manager ·SWTUV STANDARDIZATION Certification LLC

United Arab Emirates

Master's degree, Computer Science

Work experience

Total years of experience: 7 years, 6 months

Digital Marketing Manager

February 2024 - Present

SWTUV STANDARDIZATION Certification LLC

Dubai, United Arab Emirates

February 2024 - Present

Company industry:
1337
Job role:
Marketing and PR

Digital Marketing Specialist

May 2023 - December 2024

Alliance Global Holding Group

Dubai, United Arab Emirates

May 2023 - December 2024

• Developed creative concepts and designs for a variety of projects, including websites, print collateral, and
digital marketing campaigns
• Utilized digital marketing to increase awareness of the company’s products and services, resulting in a 25%
increase in leads
• Collaborated with graphic designers, copywriters, and other stakeholders to create effective ad campaigns
• Developed a targeted email campaign that drove a 50% increase in sales
• Optimized website content, meta tags, page titles, URLs, and other on-page elements, leading to a 25%
improvement in search engine rankings and a 15% increase in organic click-through rates (CTR).
• Utilized Adobe Analytics to gather valuable insights on user behavior, website performance, and campaign
effectiveness. Analyzed data to identify trends, opportunities, and areas for improvement in our SEO and
advertising efforts, resulting in a 20% reduction in bounce rates and a 12% increase in conversion rates.
• Developed and implemented a social media strategy that increased followers by 100%
• Negotiated and secured partnerships with influencers and industry leaders, resulting in increased brand
recognition and awareness
• Developed an SEO strategy that resulted in a 30% increase in organic search traffic
Company industry:
Biotechnology
Job role:
Marketing and PR

Strategy - Director

December 2021 - March 2023

Optimum Tech

Faisalabad, Pakistan

December 2021 - March 2023

• Analyzed market trends and competitor strategies to inform decisions and optimize marketing efforts
• Developed a comprehensive marketing strategy that increased sales by 40% over the course of 6 months.
• Managed a team of 9 marketing professionals to ensure the successful execution of marketing campaigns
• Established relationships with key stakeholders across the organization, resulting in improved
collaboration and efficiency
• Developed and implemented a customer loyalty program that boosted engagement and customer retention
• Prepared and presented regular reports on SEO performance and the impact of implemented strategies to
key stakeholders, providing actionable insights for continuous improvement.
• Assisted in developing and implementing Google Ads strategies aligned with our marketing goals,
including brand awareness, lead generation, and sales conversion, resulting in a 20% increase in Google
Ads ROI.
• Coordinated with cross-functional teams to ensure successful execution of client projects
Company industry:
Software Development
Job role:
Marketing and PR

Business Development Executive

July 2021 - September 2021

SimpleLogix LLC

Lahore, Pakistan

July 2021 - September 2021

• Developed and implemented a lead generation strategy with LinkedIn sales navigator to sell software
products that increased qualified leads by 10%.
• Identified and pursued new business opportunities that resulted in an increase in revenue for the company
• Developed and managed a regional marketing campaign that increased sales by 20%
• Created and managed a database of potential clients, resulting in an increase in the sales conversion rate.
Company industry:
IT Services
Job role:
Sales

Digital Strategy Manager

September 2019 - July 2021

White Rose Events

Faisalabad, Pakistan

September 2019 - July 2021

• Created and managed an effective PPC advertising campaign, resulting in a 120% increase in the conversion
rate
• Produced and edited high-quality images for use in digital marketing campaigns
• Created a series of videos that increased customer engagement by 100%
• Developed a comprehensive SEO strategy that improved organic search rankings by 60%.
• Created a content calendar to ensure the timely delivery of content across all channels.
• Developed editorial guidelines to ensure consistency and adherence to brand standards across all content.
• Utilized A/B testing to optimize content for maximum engagement and ROI.
• Supported YouTube strategy and execution aligned with marketing goals and KPIs, leading to a 40%
increase in YouTube channel subscribers and a 35% growth in video views.
Company industry:
Events Management
Job role:
Management

Software Development Specialist

February 2015 - January 2016

Orbit Software Solution - XULU Labs LLC

Faisalabad, Pakistan

February 2015 - January 2016

• Established a set of best practices and documented procedures for software testing, resulting in improved
accuracy and reliability of software products
• Reviewed software requirements and provided feedback to ensure that the software meets customer needs
Company industry:
Software Development
Job role:
Information Technology

Education

The University Of Lahore

June 2021

June 2021

Master's degree, Computer Science

Pakistan

GPA (point): 2.75 out of 4

GPA (point): 2.75 out of 4

M.Phil. (18 Years Education) Publication: Qualities of web content "Customer purchase and repurchase decision affected by web quality, social commerce design and feature" Many research projects in Human computer interaction with e-commerce industry
View attachment

Government College University

September 2015

September 2015

Bachelor's degree, Computer Science

Pakistan

GPA (point): 3.00 out of 4

GPA (point): 3.00 out of 4

-Location Based Alarm Application for Android & Web -IEEE Executive Committee Member -Organizer of many International Conferences and Societies
View attachment

Skills

Meta Ads
Expert
Meta Ads
Expert
Google Ads
Expert
Google Ads
Expert
Email Marketing
Expert
Email Marketing
Expert
WhatsApp Marketing
Intermediate
WhatsApp Marketing
Intermediate
Keywords Research
Expert
Keywords Research
Expert
Website Optimization
Expert
Website Optimization
Expert
SEO
Expert
SEO
Expert
Data Analytics
Intermediate
Data Analytics
Intermediate
Digital Marketing
Expert
Digital Marketing
Expert
PPC Management
Expert
PPC Management
Expert
Ads Management
Expert
Ads Management
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Google Analytics
Expert
Google Analytics
Expert
e Commerce
Expert
e Commerce
Expert
Data Analysis
Expert
Data Analysis
Expert
WordPress
Expert
WordPress
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
SEO
Expert
SEO
Expert
Digital Marketing
Expert
Digital Marketing
Expert
SEM
Expert
SEM
Expert
Web Development
Intermediate
Web Development
Intermediate
B2B Marketing
Intermediate
B2B Marketing
Intermediate
Wordpress
Intermediate
Wordpress
Intermediate
Software Quality Assurance
Intermediate
Software Quality Assurance
Intermediate
CRM knowledge
Expert
CRM knowledge
Expert
YouTube Marketing
Intermediate
YouTube Marketing
Intermediate
Graphic Designing
Beginner
Graphic Designing
Beginner
Technical SEO
Expert
Technical SEO
Expert
Shopify
Intermediate
Shopify
Intermediate
ERP Solutions
Expert
ERP Solutions
Expert
Google Marchant Account
Expert
Google Marchant Account
Expert
Google Search Console
Expert
Google Search Console
Expert
Google Tag Manager
Expert
Google Tag Manager
Expert
Google My Business
Expert
Google My Business
Expert
Microsoft Office
Intermediate
Microsoft Office
Intermediate
B2C Marketing
Expert
B2C Marketing
Expert
Affiliate Marketing
Intermediate
Affiliate Marketing
Intermediate
Communication
Expert
Communication
Expert
Presentation
Intermediate
Presentation
Intermediate
Team Work
Expert
Team Work
Expert
content optimization
Expert
content optimization
Expert
content writing
Intermediate
content writing
Intermediate
backlinking
Intermediate
backlinking
Intermediate
performance marketing
Expert
performance marketing
Expert
Project Management
Expert
Project Management
Expert
Marketing
Expert
Marketing
Expert
Sales
Intermediate
Sales
Intermediate
Google Adwords
Expert
Google Adwords
Expert
Social Media
Expert
Social Media
Expert

Social profiles

Personal Website
Personal Website
mirzaburhan.com

Facebook
Facebook
facebook.com/mirzaburhan

X
X
twitter.com/mburhanmirza

Instagram
Instagram
instagram.com/https.mirzaburhan

Youtube
Youtube
youtube.com/user/mirzaburhanofficial

Languages

English
Expert
Urdu
Native Speaker
Arabic
Beginner
Hindi
Expert
Punjabi
Native Speaker

Training and Certifications

Certifications
Advance Search Engine Optimization
Jun 2023
Show credentials
Advance Digital Marketing
Jun 2023
Show credentials
Digital Marketing
Jul 2023
Show credentials
Data Analytics
Sep 2023
Show credentials

Hobbies

  • Landscape photography
  • Weightlifting
  • Learning
  • Urban Exploration
  • Traveling