Brand Manager / Public Relation Manager
Capstone International
Total years of experience :8 years, 0 Months
• Brand management & development
• Worked closely on Augmented reality as a marketing tool.
• Business development
• Over looked marketing activities and all marketing communication
• Handled external and internal communication i.e.; letters, memos, press releases and presentations .
• Market Research, identifying market trends as per demographic
and cultural aspect
• Generated viable marketing communication & strategy
• Brand creative communication and management
• Supported the Social media with content & relevant material
• Supported with creative ideas and budgeting
• Trained volunteers and internal staff
• Strategize for the brand Pink Coffee & clients brands, Identify market trends
• Handle all social media platforms
• Strategies for Initiatives (in-house + clients) and handle the campaigns, design the events, implement the idea & arrange the press releases
• Procure sponsors for the initiatives
• Generating creative ideas
• Generate presentation
• Conducting photo shoots
• Copy writing for social media and conceptualizing
• Handle the content for press releases
• Blog writing
• Implementing upon market trends for the brands
• Working as a copy writer and brand developer
• Branding new products, (a 360 degree approach)
Work Profile: Worked as, client service executive for 8months
• Co-ordination between the clients and the creative studio.
• Being a part of creative brain storming (Think tank)
• Executing the creative duties
• Visualizing all printable collaterals.
• Handling and delivery of all creative idea's to clients
Got promoted as Brand Manager for Insight Outreach's Design department
• Handled Business development
• Marketing and generating sales
• Organizing and coordinated various events for the firm.
• Reconstruction of the administration departments within the firm, channelizing various departments responsibility and crafting work cycle (for archive purpose)
• Handling and consulting all the volunteers for every event
• Consultant for roles and responsibility within the organization and for internal & external events regarding all department.
Parallel to that was the Lead Strategist for Insight Outreach's Rural Marketing department
• Created strategies for different brands for the purpose of marketing, sales & distribution channel.
• Created rural centric promotional activities for brands like Coke cola, Nokia, Hero Honda, Himani, Tata motors to name a few.
• Market researched for few brands as well, including data collection and reporting the finding's.
• Suggested unconventional promotion and marketing idea's to various brands.
Worked with HSBC (Hong Kong Shanghai Banking Corporation)
Duration: 1 year & 10 months (17 October year 2006 - 01 August 2008)
Designation: CCR (Customer Care Representation)
Work Profile: After being trained on the UK banking procedure I catered to the personal banking customers needs and acknowledge their queries over the telephone.
I was trained on procedures and software's for personal banking, business banking and handled International accounts for payment for all United Kingdom's customer base.
