Vice President
Artisan Talent
Total years of experience :36 years, 9 Months
Artisan Creative San Francisco, California (1999-2012)
Vice President - GM of branch office of a creative staffing and recruitment agency providing clients (Fortune 1000 companies) with the talent to implement design creative, digital media or marketing communications. In addition, clients were provided comprehensive online solutions for their evolving needs through project outsourcing or onsite staffing.
• SALES: Hired, trained and led teams of up to 20 account managers, growing base by 150% and achieving 250% increase in sales. Directly managed placements of +100 jobs / year.
• MARKETING: Devised communication programs resulting in web traffic increases of over 300%, ten-fold improvements in internet sales, and lower costs. Responsible for developing branding, corporate identities and logos, while managing both communication materials and marketing campaigns. Integrated Social Networking programs and mobile devices compatible e-commerce websites into client marketing campaigns.
• OPERATIONS: Developed strategic sales business plans that produced solid results and profitable margins over a period of 10+ years. Management of P&L, staffing, recruiting, and outsourcing in addition to forecasting, budgeting and managing company-wide sales reporting system. Lead negotiator on contracts with major clients and vendors, obtaining significant cost reductions while maintaining company's image as a premier agency known for quality and integrity.
• CONSULTING: Provided interim senior sales & marketing roles for several clients including the turn around of a client's stagnant sales - increasing by 23.5% (from $5.1 to $6.3M in one year), and the naming, branding, and launch of a Hazmat company.
Regional Sales & Marketing Director - International Affiliated Markets (1997-1999)
• Supervised regional and national advertising and promotional campaigns ($75 million in sales)
• Annual regional sales growth targets surpassed every year by at least 30%
• Provided guidance and strategic direction to local managers and allocated marketing budgets
• Responsible for all product lines to Southwest Asia, Middle East, Balkans, Turkey, and Africa
Business Manager - Oral Care & Personal Diagnostic Devices (1995-1997)
• Primary liaison between subsidiaries & HQ on all Oral Care issues ($500 million Business unit)
• Coordinated development of packaging and usage instructions for multiple product launches
• Prepared monthly global financial and market share analysis for the Board of Directors
• Supervised Advertising Agency's creative work on TV commercials & point of sale materials
• Prepared & implemented launch plan for Blood Pressure Monitors, including a Global Strategic Business Plan, creating 5-year market, market share, and financial performance forecasts
• Defined product profiles for future generation Personal Diagnostic Devices, identified partners, and led teams to Japan for final negotiations with Matsushta & Nissei
Sales Development Manager - Middle East / West Asia (1993-1995)
• Expanded the existing distributor network to cover countries without representation, this led to over $2 million in incremental sales, and contributed to increased regional sales by over 40%
• Developed the annual sales in one market, from $200K to $6.1M in less than 2 years
Biovascular Inc. (Now Synovis Surgical Innovations) Paris, France (1989-1992)
Sales & Marketing Manager - Europe & MEA for a manufacturer of implantable biomaterials
• Increased European sales (two-thirds of Biovascular's international sales) by 138%
• Integrated newly acquired Dardick Biograft® into existing distributor network
• Developed sales materials & marketing strategies in collaboration with independent distributors
Cardiomax Inc. Canastota, New York (1986-1989)
Sales Representative / Laser Consultant for a manufacturers representative covering Northeast US
• Developed sales projects of capital equipment to hospitals that increased sales volume by $2 M
• Led the Laser Sales Department and established a Laser Service Department within company
• Instructed physicians on the latest techniques in the use of surgical lasers and angioscopes as part of accredited courses at Harvard Medical School and Erie Medical College
• Extensive exposure to procedures in operating rooms, angio suites, and coronary cath labs
Degree from one of the top international MBA schools in the world
Syracuse University, College of Engineering, Syracuse, NY (1982-1986) BS: Bachelor of Science, Major (s): Bio-Engineering and Pre-Med
Engineering Science Mathematics Biology General Studies
