Partner
Commercial & Marketing Co.
Total years of experience :38 years, 3 Months
Leading Home Appliances and Fashion Trading Company with three units: Retail/wholesale (white/brown goods, small appliances and kitchenware), Retail (fashion and silver jewelry) and small manufacturing (fleet marking, window and floor graphics).
Negotiated and acquired a competitor as well as increasing the company portfolio to more than 31 international brands and expanded the company footprint to cover the MENA and GCC regions. Appointed distributors in every market and established an offshore company based in the free zone of Lebanon to serve all distributors through an efficient supply chain system avoiding double customs and sales tax.
• Reengineered new store design and changed shopping environment resulting in an increase of 18% in audience and reduced turnover of staff by 50% after fostering a store-friendly culture.
• Led comprehensive real estate strategy to change mix of channels, resulting in exiting few mall-based stores and opening outlet stores
• Added premium priced brands to brand matrix driving a 10% increase in average retail price.
A multifaceted company with many different business activities serving the construction, medical, Horeca and other sectors. In addition to the fit-out division, Molia possess a trading division representing many international companies for the distribution of medical consumables, office furniture and coffee ingredients.
Synchronized the management, sales, supply chain and the financial services enabling accurate, productive and efficient operations. Slashed administration costs 30% by negotiating pricing and fees while ensuring the continuation and enhancements of services. As Consultant to the owners I screened potential new business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities and recommending equity investments for:
• An Industrial Laundry Company serving the industrial, Medical, and Private Sector.
• An MEP Company for the Mechanical, Electrical and Plumbing.
• A dry steam Car cleaning company.
• A janitorial company specialized in serving the restaurants, coffee shops and other food retail units
• A used car trading company based on importing American cars from Canada
Largest environmental solution provider in the MENA and GCC region engaged in the cleaning and collecting, recovering and recycling as well as diverting and disposing of all types of wastes. Averda employs more than 10, 000 employees and operates more than 1200 trucks serving more than 47, 000 customers with a turnover exceeding USD500M.
Brought on-board to determine the value proposition and “go to” market plan for the launch of Averda in Saudi Arabia. Managed business plan, marketing strategy, sales strategy, pricing strategy, and company image. Successfully placed Averda as an integrated waste management solution (collection, treatment and disposal) by introducing new services to the market, which were considered revolutionary including but not limited to recycling, soil remediation, confidential document shredding, underground containers, and Reverse Vending Machines.
• Increased the number of customers from 1 to more than 1100 permanent and 2250 temporary clients spread all over the 3 main regions of KSA which skyrocketed revenues to exceed $35M
• Increased Manpower from 5 to 356 and fleet to 170 heavy and medium trucks
• Created a world-class sales and customer service department resulting in a churn rate of less than 1%.
• Obtained the necessary classification from the ministry of interior allowing the company to enter the city cleaning sector with projects up to $40M
• Introduced tracking and weighing software allowing instant issuing of service tickets and immediate integration with the billing system while monitoring warehouse stock levels.
OSN was the world first digital TV, Internet and Broadband provider via satellite. OSN is the Ultimate destination for the widest choice of brand new premium Western, Arabic, South Asian entertainment in the MENA region. OSN turnover exceeded USD1.3B and employs more than 4500 staff.
• Transferred to duplicate performance in Saudi to the Levant region and turned around an underperforming $124 million regional division, streamlining 4 business units around a coherent commercial and operational regional strategy, restoring profitability, producing higher-than-market revenue gains, winning market share and delivering double-digit EBITA growth.
• Launched both the B2C and B2B sales channels on top of the Direct to Home, Dealers and Non Standard sales channels to add incremental sales and profits.
• Recognized for contribution to successful control of grey market with regards to imports of web-based decoders as well as persecuting TV content pirates while working closely with legislative bodies to enforce law implementation, which generated an incremental $5M in sales annually.
OSN was the world first digital TV, Internet and Broadband provider via satellite. OSN is the Ultimate destination for the widest choice of brand new premium Western, Arabic, South Asian entertainment in the MENA region. OSN turnover exceeded USD1.3B and employs more than 4500 staff.
• Transformed Saudi Business Unit from the poorest-performing business unit company-wide into a top-performer increasing the number of paying subscribers by 323% and increased turnover to USD405M
• Produced profits at levels enabling OSN to minimize losses from other regions and operating offices, increasing the net contribution from 23% to 62% and increased our market share from 11.6% to 28% in a record 20 months period.
• Kept abreast of market trends, competitors activities which allowed introducing different packages with a 13% higher ARPU.
A division of Mawarid Holding Group that consists of more than 60 companies with a turnover exceeding USD4B and employs more than 70, 000 employees. Mawarid Services Limited is specialized in providing Facility Management, City Cleaning, Catering, Solid and Liquid Waste Management, Recycling, Pest Control, Janitorial, Landscaping, swimming pool cleaning, concierge, and light electro mechanical maintenance Services including plumbing, painting and many more services.
Promoted to integrate the management of below four companies while keeping their identity independent making us a one-stop shop for our clients. This strategy has allowed a forward momentum and permitted generating year-over-year revenue gains and profits reaching 37% return-on-sales.
• Eastern Catering and operations Company (ECO) a JV with Accor: Providing Facility Management to more than 24 compounds and catering services. Employing more than 6000 employees and generating a turnover exceeding USD140M.
• International Operations Company (IOC): a City Cleaning company with 7100 employees serving the western region and with a USD 105M turnover
• Ace Waste Management (ACE) a JV with Waste Management (WM): a company providing waste management for the private sector that had 1000 employees and USD19M turnover
• Dar SAS: a security company providing 1700 security guards for the banking sector stationed and mobile generating USD 26M turnover