Candice DSouza

As a Marketing and PR strategist specializing in hospitality brands, I undertook a project serving as the Marketing Lead and Strategy Consultant for the acclaimed Ministry of Crab and Chili’s-South West. My role entailed crafting bespoke brand strategies aligned with business targets, directing communications, and overseeing digital marketing initiatives, including website enhancement and SEO, alongside both online and print advertising campaigns. Moreover, I was responsible for steering creative content creation, conducting product photography, and guiding the social media strategy to enhance brand awareness and drive top-line growth within a fiercely competitive market.

I led and managed the Marketing, Social Media, Advertising & PR mandate for Indian Accent, Comorin, Koloman, Hosa & Chor Bizarre which are operated by EHV International, a part of Old World Hospitality.
I’m responsible for planning marketing strategies and preparing yearly brand calendars with execution schedules. Which involves design & communication for all initiatives and activations, digital & offline asset management, team alignment, coordination with external agencies on social media content & calendars, and budget planning to effectively support top-line growth.
Successfuly launched restaurant brands in Koloman, NYC, and Hosa, Goa

Head Marketing, Events, PR & Communications ground-up to drive growth and target INR 200 Cr. by FY2022 for Mumbai Angels.

Designed 50+ bespoke experiences for Della Resorts across Hospitality, Luxury Lifestyle & Adventure. This included planning each experience, photography & video production and editing, brochure & billboard designs, website & social media marketing, and digital advertising to reach a desired target audience.

Managed the Pan India marketing portfolio for Degustibus Hospitality which comprised award-winning Restaurant brands Indigo, Indigo Delicatessen, Neel Indian Kitchen & Bar, Tote on the Turf, D:OH! All Day Café & Bar, Eleven Kitchens, and 3 QSR brands - i.e., Indigo Burger Project, Mandarin Monkey, Dakshin Rasoi, and Movable Feast, the catering unit.

Worked for Foodhall-India leading Marketing, Social Media, Digital & Print Advertising, PR & Communication for the Luxury Food Retail brand, Pan India. In addition, managed Blue Ribbon - the Private Food Gifting Label and in-house F&B retail brands

The Olive Group, is a pioneer in luxury Boutique Restaurants and F&B brands. Navigated Brand Strategy, Marketing, PR, Advertising, Social Media & Events
Responsible for end-to-end Marketing & PR activations across the brand portfolio with the flagship, Olive Bar & Kitchen, Olive Bistro, SodaBottleOpenerWala, Monkey Bar, Fatty Bao, The Thalassa Pop Up, Guppy by Ai, Toast & Tonic, etc.
Overlooked & supervised the pre-opening project for SodaBottleOpenerWala, Hyderabad across all phases of development.
Carried out marketing and revenue generation plans/strategies through sales analytics.
Liaised with legal and external design partners for restaurant promotions, events, and new branding identity - from logo to all forms of communication and restaurant designs.