Carla Sertin, Freelancer

Carla Sertin

Freelancer

Self

Location
Lebanon
Education
Master's degree, Magazine, Newspaper and Online Journalism
Experience
12 years, 11 Months

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Work Experience

Total years of experience :12 years, 11 Months

Freelancer at Self
  • United Arab Emirates - Dubai
  • My current job since April 2018

Filmed and edited videos for STEPfeed, Yallafeed, Abucado. Manages marketing for chatbot startup Pincerno. Contributes articles to Forbes Middle East, among others.

Reporter at Forbes Middle East
  • United Arab Emirates - Dubai
  • February 2017 to April 2018

Launched video team, planned, produced and edited video series and standalone videos for Forbes Middle East website and social media. Pitched and wrote articles for print and online editions of Forbes Middle East. Managed social media outlets including Facebook, Snapchat, Instagram, Twitter and LinkedIn. Hosted Forbes Middle East events as an emcee.

Editor at Global Young Voices
  • Lebanon - Beirut
  • December 2015 to February 2017

Reviews and edits articles to be published on the Global Young Voices website. Works with writers across the globe through the internet to improve their writing.

Features Contributor at Sayidaty Magazine
  • Lebanon - Beirut
  • December 2016 to February 2017

Researched and wrote three daily articles for a Gulf audience. Article subjects included fashion, beauty, influencer profiles and lifestyle pieces.

Instructional Assistant at Syracuse University
  • United States
  • August 2015 to July 2016

Created quizzes and exams for a freshman communications course, graded essays and gave feedback to students through one-on-one meetings. I was responsible for grading exams and giving weekly quizzes to students.

Vertical Editor and Media Producer at Fan First Magazine
  • United States
  • May 2016 to July 2016

Reviewed articles for female sports fans, led a team to publish the Playmakers section of the magazine. Created the first 360 degree video tour of the Baseball Hall of Fame in Cooperstown, New York. Produced videos, took photographs, and wrote articles.

Online Editor at Outlook AUB
  • Lebanon - Beirut
  • September 2014 to February 2015

Supervised a web team to manage the Outlook website. Published issues on the Outlook website through Wordpress, managed social media outlets and wrote articles.

Media Head at Media Healthy Advocacy Club
  • Lebanon - Beirut
  • September 2014 to February 2015

Photographed and filmed events, created and maintained Facebook page, communicated with other student groups to organize events.

News Writer at Outlook AUB
  • Lebanon - Beirut
  • September 2012 to February 2015

Wrote articles about campus life and students news for Outlook AUB.

Media Intern at United Nations Development Program and Prime Minister's Office
  • Lebanon - Beirut
  • April 2014 to July 2014

Maintained the Disaster Risk Management Unit's website, implemented workshops, photographed events, edited official documents, wrote news articles and created a media action plan.

Teacher at UNRWA
  • Lebanon - Beirut
  • December 2010 to June 2012

Created class plans, edited writing, and taught classes of 30 middle school students. Eventually founded and led a separate group of 10 volunteers to teach younger refugees and promote psychosocial activities.

Education

Master's degree, Magazine, Newspaper and Online Journalism
  • at Syracuse University
  • July 2016

As a student in the S.I. Newhouse School of Public Communications, I bolstered my multimedia production skills. I worked on my writing, editing, video, audio, and even virtual reality production skills. My experience there has only strengthened my commitment to creating captivating and innovative journalism. I was also a member of the National Honor Society and an Instructional Assistant.

Specialties & Skills

Interviewing
Journalism
Editing
Online Writing
Virtual Reality Production
AP Style Editing
Video Production
Journalistic Writing

Languages

English
Native Speaker
Arabic
Intermediate
French
Intermediate

Training and Certifications

SEO Fundamentals (Training)
Training Institute:
Lynda.com
Social Media Certificate (Certificate)

Hobbies

  • Cooking/Blogging
    Created food blog that reached thousands of viewers, published bi-weekly recipes and reviews. Eventually took down the website to pursue my Master's degree in journalism.
  • Volunteering
    Co-created and led a volunteer group that taught English to refugee children in the Burj al Barajneh camp in Beirut. Used physical education, music classes, and art classes to teach them English and other skills. Created and led an animal welfare group in Lebanon that took care of the 300+ cats on the AUB campus, making sure they got neutered/spayed and put up for adoption.