Carmen Serban, Strategic Planning Coordinator - Eastern Hemisphere

Carmen Serban

Strategic Planning Coordinator - Eastern Hemisphere

Tenaris

Location
United Arab Emirates - Dubai
Education
Master's degree, Management Consulting and Business Development
Experience
17 years, 0 Months

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Work Experience

Total years of experience :17 years, 0 Months

Strategic Planning Coordinator - Eastern Hemisphere at Tenaris
  • United Arab Emirates - Dubai
  • My current job since January 2017

Project management and investment opportunity analysis for Eastern Hemisphere operations, with focus on the Middle East local content. Profit and Loss account analysis, cost controlling and reporting.
Build models to efficiently analyze projects results (actual vs budget), understand quarterly/annual projections and variation drivers. Liaise with stakeholders and develop reports to explain/present to management their respective business unit’s results. Identify cost saving opportunities and provide recommendations for improvement.

Economic and Financial Planning Coordinator - Eastern Hemisphere at Tenaris
  • United Arab Emirates - Dubai
  • January 2016 to January 2017

Management control support for Eastern Hemisphere (EH) leadership - covering Europe, CIS and MENA. Daily interaction with top management/CxO level to analyze business KPIs, invoicing trends, price and cost variation. Manage EFP agenda of both routine and spot analysis.
P&L controlling of EH business units, liaise with each respective leader in regards to their quarterly and annual forecasts, support them in understanding variations vs budget.
Lead fixed costs annual budgeting processes, as well as monthly controlling. Human resources planning, head count and valorization analysis. Liaise with Asia Pacific EFP responsible to properly report EH consolidated business results to Corporate HQ (Buenos Aires).
Build effective and efficient documents particularly regarding EH regional business performance, presented to the EH management and eventually brought to the CEO.
Coach and develop a team of young professionals, manage their career planning and help identify growth opportunities. Perform annual and mid-year evaluation and provide feedback.

Strategic Marketing Coordinator - Europe, Russia and Caspian Areas at Tenaris
  • Romania
  • February 2012 to January 2016

Market analysis for SMLS OCTG segment, responsible for Europe, Russia and Caspian Areas. Provide assistance to the company's leadership with strategic business intelligence regarding the O&G industry. Competitors' activity reporting, trade and market share analysis for both short and mid-term timeframe.
Developed and sustained presentations in front of top management, discussing market outlook and business positioning. Developed and sustained documents for the Area Manager Eastern Europe, presented to the Easter Hemisphere leadership and the CEO.
Management control agenda analyzing invoicing information, sales projection analysis, price and cost variation. Annual budget development support including P&L analysis.
Coordinate business performance reporting to both Corporate HQ (Buenos Aires) as well as regional HQ (Dubai).
Develop and maintain large data-bases aimed at analyzing markets, tendering and trade statistics, with the purpose of supporting management in taking informed decisions, suggest improvement solutions, and analyze trends and projections.
Managed a team of young and talented professionals (located both in Romania and Russia), recruited, coached and trained the team. Responsible with the department's objectives and fixed expenses budget.

Clients and Markets Coordinator – Balkan Cluster at Deloitte
  • Romania
  • September 2009 to February 2012

Business intelligence and knowledge management support for TMT (Technology, Media and Telecom) and Public Sector industries as well as Audit and Enterprise Risk Services in terms of Business Units.
Develop key accounts status reports, client service plans, opportunities/engagement pipelines, data-bases and CRM intelligence management.
Company research, leadership and financial profiling, strategies overviews, summing up into competitive analysis reports. Industry competitive overviews, analyze trends and evolution, presented to top management.
Frequent interaction with Deloitte Central Europe, appointed responsible for industry and business unit projects within the Balkan Cluster such as Technology Fast50 and SheXO Program.
Coordinate and coach marketing colleagues regarding research projects and best practices.

Clients and Markets Responsible – Balkan Cluster at Deloitte
  • Romania
  • May 2007 to August 2009

In depth industry analysis and research, company fact-sheets, as well as opportunity and bid monitoring.
Perform market research, management of industry pipelines containing the track record of clients and targets. Active involvement in Central European projects such as Central Europe Top 500, the Intranet Knowledge Center, as well as the Balkan Target List Data-Base.

Education

Master's degree, Management Consulting and Business Development
  • at Academy of Economic Studies Bucharest
  • February 2010
Bachelor's degree, Marketing
  • at Academy of Economic Studies Bucharest
  • June 2008

Specialties & Skills

Management Control
Budgeting and Forecasting
Project Management
Marketing
Strategic Planning
Microsoft office

Languages

English
Expert
Romanian
Native Speaker
Spanish
Beginner