Business Development Manager
Unigraf LLC
مجموع سنوات الخبرة :24 years, 5 أشهر
Help managing the family business
Major Achievement: won the company the Internation Brand Awarness campaign over 92 countries.
Roles and responsabilities:
Head of the Marketing department for the whole GCC / Lifestyle Company:
• Regional marketing plan & strategy: SWOT analysis, Action Plan, Positioning, Short & long-term objectives, media plan, media calendar, exhibitions, sponsorship, etc.
• Coordination & relationship management: with international suppliers, ad agencies and other marketing collaterals’ suppliers.
• Brand management: lifestyle and luxury products (Nautilus® - Power Plate® - Cleopatra - etc.)
• Corporate image revamp: brochure, corporate presentation, sales folder, new stationery, standardized communication tools, audio-visual corporate support (Corporate DVD), website, etc.
• PR planning: Press releases - Interviews - Talk shows (TV & Radio)
• Events: New product launch - Exhibitions & shows
• Marketing: Business plan, marketing mix, SWOT analysis, web site, brochures, stationery, corporate image, PR planning
• Moving the operations from Beirut- Lebanon to Dubai - UAE
• Structuring the business & production processes based on total quality management procedures: development and implementation of procedures, flowcharts and standardized forms to all the department (Operations Department, Customer Relationship Department, Business Development Department, Human Resources Department, Accounting Department, Purchasing Department, Logistics Department)
• Recruitment and human resources training.
Major achievements:
contributed to a 30% growth and an expansion to the GCC and Levant markets
Major responsabilites:
- Structuring the business & production processes based on total quality management procedures
- Expanding the client portfolio to the Levant and GCC markets
- Managing the client- supplier relationship focusing on creating genuine partnerships
- Assessing and studying the client’s risk status and implementing credit limits and terms
- Creating and managing an informational shared data base for the business
- Standardizing internal and external communication tools
- Enhancing the image and professionalism of the company
Major achievements:
started up the Sell-out department & implemented the international image guidelines
Major responsabilities:
- Flagships management (in-store beauty shops): forecast, target, sales reporting, corrective actions, etc.
- Point of sale materials (POSM): budget, concept, creation, procurement, implementation, etc.
- Management of the Beauty Advisors Division (32 persons) & Promotional representatives department
- Events & below-the-line activities: creation, planning, supervising, coordination and execution
- Category Management studies and proposals
- International image implementation
Major achievements: Started up the Trade-Marketing Department
Major responsabilities:
- Head of the Trade Marketing Department which included the Promotional Representatives department and the Merchandising department
- Below-the-line promotional activities: planning, supervising, coordination and execution
- Promotional analysis & feedback based on consumers’ behavior, market constraints and opportunities (sales & cost report, corrective actions & suggestions for future activities, etc.)
Major achievements: Created & developed new products and expanded the services to new industries
Major responsabilities:
- Created the company’s image & identity through media, events and personalized communication tools
- Developed new products and Marketing & sales tailor made strategies to cover different industries
- Launched the marketing campaign
- Organized the sales force & trained the sales team
- Managed the internal & external communication
- Developed quality procedures: internal, personnel, technical & quality control procedures
- Managed the “incidents center”, proposed corrective actions to each problem and followed-up all related issues
Masters with Honor.
Holder of the CIME Scolarship.