AREA MANAGER
DAMAS
Total years of experience :23 years, 3 Months
• In-depth analysis of the strengths and weaknesses per store, utilizing the financial profit and loss reports and provide corrective action plans
• Managed and controlled commercial & Operations performance by monitoring the sales performance against sales target, managing stock levels and optimizing transfers of stocks across the stores.
• Managed and supported recruitment and development of talent within the team by providing consistent direction and support. Identified store training and development needs. Monitored “Performance Management” of staff by the Store Manager. Actively recruited and maintained talent pipeline
• Planned, scheduled and ensured effective and timely implementation of all administration, inventory, operations and logistics.
• Ensured proper understanding and execution of all brand guidelines and procedures. Partnered with boutique management to prepare and communicate the master boutique schedule, ensuring a long term vision of events, trainings, visitors, etc.
• Ensured team is providing a consistently excellent client experience by maintaining the highest degree of courtesy and professionalism. Provided service analysis, proposed and implemented action plans in order to enhance client experience
• Recommended promotional marketing activities, and worked closely with the marketing team in events planning
• Participated in product selection, ordering, monitoring the distribution of jewellery in coordination with the Store Manager
• Assessed existing store locations, considering statistics and expenditure for expansion and consolidation
• Implemented the Damas Signature Customer Experience, while keeping an average record of 85% in Mystery Shopper report
Recruited by CEO to manage, operate a new product line, “Isis”, and drive profitable revenue streams and lead expansion of retail distribution. Headed a 320-person team and managed all operations of production and retail for the business. Held dotted-line responsibility for 5 distribution outlets and managed the opening of 3 new outlets across Egypt. Assisted in market growth in Dubai, by meeting new business partners, discussing discounts, delivery, return and payment procedures. Directed and provided guidance for operations of the divisions by serving as visionary and driving force behind numerous initiatives, including:
Inventory control and reduction Organization Restructure Budgeting/Forecasting
Staffing requirements New product lines Quality control
Marketing Departmental procedures Daily operations
Key Achievements:
• Determined annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projected expected sales volume and profit for existing and new products; analyzed trends and results; established pricing strategies; recommended selling prices; monitored costs, competition, supply, and demand
• Accomplished sales objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
• Identified marketing opportunities by identifying consumer requirements; defined market, competitor's share, and competitor's strengths and weaknesses; forecasted projected business;
• Achieved marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; prepared and completing action plans; implemented production, productivity, quality, and customer-service standards; resolved problems; completed audits; identified trends; determined system improvements;
• Supported and optimized inventory control processes in coordination with cost accounting and controlling demonstrating control over material movement, measurement and stock keeping.
Joined senior management team to assist in the growth of the Watches and Jewelry product line. Directed sales, service, and inventory management for the flag ship store. Hired, trained, and coached a team of 35 sales representatives, and 4 sales supervisors. Was the team leader of Qatar store opening, and assisted in Abu Dhabi and Mall of Emirates boutique expansion.
Key Achievements:
• Exceeded all quarterly and annual sales goals of the W&J division by defining and driving team goals, providing one-on-one coaching and motivation, assisting VM team.
• Increased the Mystery Shopping results to reach 95% from previous average results of 70%.
• Managed efficiency through cost control and stock shrinkage, resulting with stock loss of 0.1%
• Participated in setting sales target and implemented it in respective shops
• Identified weak sales areas, developing and establishing measures to overcome them
• Monitored staffing in shops with regard to having the right number of manpower, staff roster maintenance, tracking staff productivity and ensuring staff discipline in coordination with shop managers
• Ensured the product knowledge of staff is satisfactory by regularly checking the same
• Prepared full year promotions activity plan in terms of Sales & Marketing
• Ensured adequate training is provided to new as well as existing staff. Identified gaps, and ensured improvements are made in the area
Selected to direct all sales and marketing, including leadership of 215 sales, delivery, merchandising, and business analysis. Restructured organization into customer-focused teams, successfully solving problems with poor performance in customer delivery metrics and increasing efficiencies in promotion planning cycle.
Key Achievements:
• Maximized profitability and met sales targets
• Established and implemented departmental policies, goals, objectives, and procedures, conferring with board members, organization officials, and staff members as necessary
• Supported and optimized inventory control processes in coordination with cost accounting
• Lead, coached, trained, motivated, inspired and developed retail operations staff to generate sales and provided the desired standard of service.
• Reviewed the development needs of staff and store management and ensured training plans are implemented. Performed interim and annual appraisals as required
• Ensured building, maintaining and using the customer data base
• Liaised with the procurement and warehouses to ensure timely delivery of all required materials and services
• Planned DSF, DSS, and Christmas events
• Responsible of all external sales, discussing discounts and procedures with key property companies, furnishing show villas and apartments, and providing free home visits and decoration advice for tenants
• Headed the “build-up’ team for MOE store; this involved setting up the entire store from scratch (setting up the various departments, interviews and recruitment, training). Took a lead role in setting up Bahrain, Qatar, Lebanon stores
• Implemented “Wedding List” in stores.
Developing, implementing, and ensuring compliance for all company policies and procedures including but not limited to:
- Equipment inventory and upkeep
- Retail inventory and stock-keeping
- Ensure the cleanliness and orderliness of company facility
Leading the selling process and driving the various stages of the overall selling cycle, including planning, ordering, payment, delivery, and customer support
Managing day-to-day sales activities, handling customer complaints, developing
relationships with existing retailers and potential ones.
Identifying new opportunities within current accounts, utilizing specialized internal resources, to grow revenue, profitability and overall market share.
Tracking the sales process through monthly forecast submissions for assigned accounts.
Obtaining business and / or sales from new clients by meeting with them to provide product and service information and to recommend products and services to them based on their requirements.
Developing account specific standards for merchandising range, promotions, pricing and equipment;