Rana Mahrous

• Directed the full-scale brand identity development for Messilah Beach, UPAC’s largest flagship project, from concept to launch.
• Organized and managed the grand opening of Messilah Beach, attended by the Governor of Mubarak Al-Kabir and key executives from the Touristic Enterprises Company (TEC); oversaw end-to-end event execution including media relations, press releases, stakeholder coordination, influencer collaborations, on-ground activations, and a high-impact social media campaign that positioned the project as one of Kuwait’s most prestigious leisure destinations.
• Developed Messilah Beach’s website and mobile app end-to-end, including SEO, content creation, and visual design.
• Managed Messilah Beach’s on-site branding implementation, including all environmental graphics, wayfinding, and directional signages across Messilah Beach project.
• Enhanced digital discoverability by acquiring and verifying the project’s Google Maps listing, boosting search visibility and user engagement.
• Produced and launched the official Messilah Beach teaser reel, generating 200K+ views within one week.
• Led cross-functional creative and content teams to deliver high-performing social media campaigns, brand videos, influencer partnerships, and ROI-driven paid media (Meta Ads).
• Managed and optimized the annual marketing budget, ensuring efficient resource allocation and maximum campaign performance.
• Established a 360° all-seasons marketing calendar, securing sponsorships and building cross-promotional partnerships with leading F&B, entertainment, and lifestyle brands.
• Developed and unified the UPAC corporate brand identity, reinforcing consistent visual and messaging standards across all platforms, and established corporate policies and frameworks governing marketing communications and event management.
• Orchestrated media and PR initiatives, including press releases, influencer activations, and coverage across TV, print, and digital channels to strengthen corporate reputation and visibility.

• Developed and managed integrated marketing campaigns across digital, print, and event channels, increasing audience engagement by 35%.
• Initiated patient-centric digital storytelling campaigns that humanized healthcare services and improved brand trust.
• Led the revamp of the hospital’s digital presence, including updated website identity, content creation, visual assets, and branded templates.
• Coordinated with medical departments to promote new services, technologies, and specialists.
• Orchestrated large-scale conferences, exhibitions, medical awareness events, sports tournaments, and recognition/awards ceremonies, enhancing community outreach and stakeholder engagement.
• Coordinated end-to-end logistics including concept creation, sponsorship acquisition, vendor management, and execution, ensuring impactful brand presence at all events.
• Planned and managed press release campaigns, influencer partnerships, and media relations (TV, print, and online) to highlight hospital initiatives and achievements.
• Produced and edited hospital magazine content, promoting doctors and departments effectively and positioning Dar Al Shifa as a leader in healthcare excellence.
• Optimized social media strategy through data analytics and A/B testing, increasing follower base by 30% and engagement by 40%.
• Conducted detailed SWOT analysis to identify gaps in brand messaging and uncover growth opportunities.
• Developed and implemented cohesive internal communication strategies to align staff with marketing objectives.

• Coordinated execution of campaigns across internal teams and external vendors.
• Managed detailed marketing calendars and supported events and promotions.
• Analyzed market trends to drive planning and decision-making.
• Monitored campaign metrics and created detailed reports for strategic adjustments.

Led a team of customer service representatives, improving team productivity by 25%.
• Implemented performance management strategies that boosted customer satisfaction by 20%.
• Ensured superior customer service, improving customer retention rates by 15%.
• Streamlined workflows, reducing service delivery times by 10% through process enhancements.
• Generated detailed reports on team performance to guide strategic decisions for continuous improvement.
• Managed team scheduling to maintain optimal staffing levels and performance during peak periods.
• Conducted regular performance evaluations, identifying development opportunities to foster team growth.
• Achieved a 95% customer satisfaction rate by delivering high-quality support and addressing concerns promptly.