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Rana Mahrous, Senior Marketing Specialist

Rana Mahrous

Senior Marketing Specialist·United Projects For Aviation Services Company

Kuwait

Bachelor's degree, Mathematics And Science

Work experience

Total years of experience: 9 years, 1 months

Senior Marketing Specialist

May 2025 - Present

United Projects For Aviation Services Company

Mubarak al Kabir, Kuwait

I found this job using Bayt.com

May 2025 - Present

• Directed the end-to-end brand strategy, positioning, and public launch of Messilah Beach, overseeing destination
branding from concept through market launch.
• Organized and managed the official grand opening attended by the Governor of Mubarak Al-Kabir, TEC executives,
media, and strategic partners, leading protocol, logistics, media relations, press releases, influencer collaborations, and
on-ground activations.
• Planned and executed 30+ destination marketing campaigns, cultural events, seasonal activations, CSR initiatives,
exhibitions, family entertainment, fitness activations, and premium brand collaborations.
• Managed Messilah Beach's social media platforms end-to-end, including content strategy, editorial planning, paid
media, influencer marketing, analytics, reporting, and community management.
• Directed integrated campaigns generating cumulative results of 12.3M+ campaign views, 1M+ audience reach, and
500K+ engagements.
• Led the end-to-end development of the website and mobile application, including UX, SEO, content strategy, ticketing
integration, Google Business Profile optimization, and digital customer journey.
• Managed environmental branding, wayfinding, directional signage, and visual identity implementation across the
destination.
• Led PR and corporate communications, producing press releases and coordinating TV, print, radio, digital media
coverage, and influencer outreach.
• Managed annual marketing budgets, agencies, production vendors, designers, photographers, and cross-functional
stakeholders to deliver campaigns on time and within budget.
• Developed corporate branding standards, marketing governance, communication frameworks, sponsorships, and cross-
promotional partnerships.
Company industry:
Entertainment
Job role:
Marketing and PR

Marketing Officer

August 2023 - April 2025

Dar al shifa

Hawali, Kuwait

August 2023 - April 2025

• Led integrated healthcare marketing campaigns, medical conferences, exhibitions, awareness campaigns, sports
tournaments, recognition ceremonies, and CSR initiatives.
• Managed the hospital's social media channels, digital content strategy, campaign planning, analytics, and performance
optimization, increasing engagement by 35% and social interaction by 40%.
• Planned and managed press releases, media relations, TV, print, online coverage, influencer partnerships, sponsorships,
and executive communications.
• Produced editorial content for the hospital magazine and promoted key specialties, doctors, and service lines.
• Managed end-to-end event logistics, creative concepts, vendor coordination, budgeting, and stakeholder management.
• Conducted SWOT analyses and campaign reporting to support strategic marketing decisions.
Company industry:
Medical Hospital
Job role:
Marketing and PR

marketing coordinator

June 2021 - August 2023

quttainah medical center

Al Kuwait, Kuwait

June 2021 - August 2023

• Coordinated execution of campaigns across internal teams and external vendors.
• Managed detailed marketing calendars and supported events and promotions.
• Analyzed market trends to drive planning and decision-making.
• Monitored campaign metrics and created detailed reports for strategic adjustments.
Company industry:
Medical Clinic
Job role:
Marketing and PR

call center team leader

June 2017 - June 2021

The bakery

Al Kuwait, Kuwait

June 2017 - June 2021

Led a team of customer service representatives, improving team productivity by 25%.
• Implemented performance management strategies that boosted customer satisfaction by 20%.
• Ensured superior customer service, improving customer retention rates by 15%.
• Streamlined workflows, reducing service delivery times by 10% through process enhancements.
• Generated detailed reports on team performance to guide strategic decisions for continuous improvement.
• Managed team scheduling to maintain optimal staffing levels and performance during peak periods.
• Conducted regular performance evaluations, identifying development opportunities to foster team growth.
• Achieved a 95% customer satisfaction rate by delivering high-quality support and addressing concerns promptly.
Company industry:
Catering, Food Service, & Restaurant
Job role:
Customer Service and Call Center

Education

The Public Authority For Applied Education And Training - Kuwait

May 2023

May 2023

Bachelor's degree, Mathematics And Science

Kuwait

GPA (point): 3.33 out of 4

GPA (point): 3.33 out of 4

bachelor degree in mathematics & science with GPA 3.33

Skills

Performance Management

Expert

Leadership & People Management

Expert

Conflict Resolution

Expert

Emotional Intelligence

Expert

Copywriting

Expert

Organization Skills

Expert

Crisis Management

Expert

Project Management

Expert

Cross-functional Collaborations

Expert

Meta Ads & Social Media Management

Expert

Marketing Automation

Expert

Creative Direction

Expert

Brand Management

Expert

Marketing Management

Expert

Event Management

Expert

Branding

Expert

Event Planning

Expert

Marketing Strategy

Expert

Marketing Analytics

Expert

Brand Positioning

Expert

Operations Management

Expert

Strategic Marketing Planning

Expert

Business Profitability

Expert

Google Business Intelligence

Expert

Google Data Analytics

Expert

Google Digital Marketing & E-commerce

Expert

ROI Optimization

Expert

Business Development Support

Expert

Integrated Marketing Campaigns

Expert

Social Media Communications

Expert

Competitive Market Research

Expert

Event Management

Expert

Brand Management

Expert

Google Project Management

Expert

Stakeholder Management

Expert

HubSpot Social Media Marketing

Expert

Digital Marketing Institute Certifications (Strategy, Social Media, Planning)

Expert

Customer Journey Mapping

Expert

Team Leadership & Mentoring

Expert

Media Outreach

Expert

Public Relations

Expert

Brand Storytelling

Expert

Content Marketing

Expert

Campaign Analytics & Reporting

Expert

Performance Marketing

Expert

Paid Media Campaigns

Expert

Google Analytics

Expert

Search Engine Marketing (SEM)

Expert

Search Engine Optimization (SEO)

Expert

Social Media Marketing

Expert

Budget Management

Expert

Strategic Communications

Expert

Management

Expert

Business Development

Expert

Marketing

Expert

Digital Marketing

Expert

Administration

Expert

Microsoft Office

Expert

Leadership

Expert

DIGITAL TRANSFORMATION

Intermediate

MEDIA RELATIONS

Intermediate

SOCIAL MEDIA

Intermediate

Marketing Management

Expert

BRAND IDENTITY

Intermediate

CORPORATE COMMUNICATIONS

Intermediate

CROSS FUNCTIONAL TEAM LEADERSHIP

Intermediate

END TO END ENCRYPTION

Intermediate

INFLUENCER MARKETING

Intermediate

INTEGRATED MARKETING COMMUNICATIONS

Intermediate

RETURN ON INVESTMENT

Intermediate

SOCIAL MEDIA MANAGEMENT

Intermediate

Social profiles

Personal Website
Personal Website
ranamahrous.myportfolio.com/

Languages

English

Expert

Arabic

Native Speaker

Training and Certifications

Certifications
Brand Management
Google Project Management
Google Data Analytics
Google Digital Marketing & E-commerce
Digital Marketing Institute
Brand Management: Aligning Business, Brand and Behavior Course
Leading People and Teams Specialization
Agile Approaches for Modern Leadership Specialization
Digital Product Management Specialization
Strategic Leadership and Management Specialization
Google Business Intelligence Specialization
Google Project Management Specialization
Google Data Analytics Specialization
Google Digital Marketing & E-commerce Specialization
Meta Social Media Management Course
Social Media Marketing Certified
HubSpot Social Media Marketing Certification
Jul 2025
Howard University: Business Problem Solving
Aug 2025
Northwestern University: ‏Organizational Leadership Specialization
Aug 2025
Google AI Essentials Course
Oct 2024
Google Digital Marketing & E-commerce Specialization
Oct 2024
Meta: Social Media Management Course
Oct 2024
University of California: The Strategy of Content Marketing Course
Aug 2025
Yale University: Connected Leadership Course
Aug 2025
Illinois University: Value Chain Management Specialization
Aug 2025
University of Virginia: Digital Product Management Specialization
Aug 2025
Illinois University: Strategic Leadership and Management Specialization
Aug 2025
London Business School: Brand Management: Aligning Business, Brand and BehaviorCourse
Aug 2025
University of Michigan: Leading People and Teams Specialization
Aug 2025
Duke University: Agile Approaches for Modern Leadership Specialization
Jul 2025
Google Project Management Specialization
Jul 2025
Digital Marketing Institute: Certified Digital Marketing Associate
Nov 2024
Google Business Intelligence Specialization
Oct 2024
Google Data Analytics Specialization
Oct 2024
Digital Marketing Institute: Digital Marketing Strategy & Planning Specialization
Oct 2024
Digital Marketing Institute: Social Media Marketing in Practice Specialization
Oct 2024
Meta: Measure and Optimize Social Media Marketing Campaigns Course
Oct 2024
IBM Project Management Course
Oct 2024

Hobbies and interests

Table Tennis
Pottery