Marketplace Lead
Omantel
Total years of experience :18 years, 4 Months
https://en.invecrea.com, http://www.ankaturk.com/homepage/
• Guiding transformation, development and founding of digital sales and marketing systems and departments.
• Generating marketing strategies and action plans.
• Providing consulting service and coaching to firms, political parties and municipalities.
• Leading management teams on I.T. project management for web, ERP, CRM etc. software development and integration process.
• Managing Marketing & PR teams for effective and measurable campaigns. Using social media for target audience trials. Plan and oversee all digital marketing activities, including SEO/SEM, e-mail, social media and display advertising campaigns
• Design, build and maintain social media presence
• Measure and report performance of all digital marketing campaigns, and assess against ROI and KPIs
• Plan experiments and conversion tests. Instrument conversion points and optimize user and sales funnels
Part-time lecturer for undergrads at Istanbul Halic University on E-commerce and Digital Marketing.
• Responsible for 120 employees
• Founded an e-commerce firm which is a Saudi Investment in Egypt.
• Setting up standards for the website and supporting software systems from ground up.
• Outsourcing the software requirements and managing the development and integration processes.
• Finished the Website-CMS, ERP, WMS, BI, CRM and Call Center software development, modification and integration in less than 4 months.
• Re-organization of the company, community building and employment of management teams.
• Guiding and overseeing merchandising.
• Creating overall internal and external processes and workflow from procurement to aftersales.
• Controlling financial and accounting systems as well as legal agreements.
• Training of inexperienced staff on E-commerce.
- The company was closed down as a result of legal issues between Saudi and Egyptian partners.
• Responsible for all the project aspects of forming the e-commerce website.
• Website’s design (UI & UX), software development project management, hardware selection, team management, marketing.
• Fulfilled the project for this wholesales e-commerce system that is unique in its structure and functions being one of the first comprehensive wholesale e-commerce system in the world.
• Responsible for building and leading the e-commerce and mobile application infrastructure and business.
• Responsible for 65 employees
• Prepared business plans, forecasts and conducted successful negotiations with angel investors to receive funding/ investment for this project.
• Creator of the e-commerce website’s concept and functions. The website consists of several platforms such as sales of goods, sales of daily deals, classified ads and job ads combined in one major platform.
• Responsible for all General Manager roles including, but not limited to, setting strategic direction, guiding software development and hardware requirements, guidance of sales teams, setting marketing strategies, creating purchasing relationships, product operations, determining human resources decisions, controlling accounting work and making financial forecasts.
03/09- 09/10 Business Development Manager
CASPER COMPUTER SYSTEMS (Turkey's market leader computer manufacturer)
-Reports to CEO and works in all projects that take place in CEO's agenda.
-Responsible for improvement of all departments in their structure, work flow, reports and analysis to improve efficiency and effectiveness.
-Management of projects such as Change Management & Re-Organization, Demand Planning, -Market analysis, Product Development, CRM and Quality Development.
-Responsible for development of statistical methods for demand planning and stock management tools such as new and old product allocation and transfer decisions.
01/08 - 03/09 Sales and Projects Responsible / FORD products
FAURECIA AUTOMOTIVE ISPG (Second largest Automotive parts supplier in Europe)
-Creating an interface with all Ford departments (purchasing, engineering, and quality) for products.
-Implementing the Group standards in association with the Development Team, Plant Team, Costing, etc, in order to ensure the commercial viability of a program in industrialization phase and during serial production.
-Coordinating the implementation of technical and commercial offers.
-Negotiating parts and tooling costs in consultation with the Sales Manager and FORD.
-Ensuring that the evolution of permanent parts pricing in line with the Divisions budget.
06/04 - 03/07 Marketing Director /Consultant
ANKA Consulting Group (ADG), (The company is the leading domestically financed consulting firm.)
-Responsible for defining the marketing strategy and scope, as well as preparing the proposals and presenting to the upper level management of companies in order to sell the consulting services offered.
-Marketing of consulting services to leading textile firms of Turkey. These firms were contacted for the sales of a survey for analyzing textile trends, market scope and focus groups regarding their expectations from the brand in all aspects.
-Member of operational firm analysis team. Surveys and business process improvement analysis and re-engineering.
-Responsible for development of company survey methods and process.
07/01- 10/02 Business Development Coordinator
English Time Language Schools, Istanbul - London - Toronto
-Head of Business Development department that extends new areas for language education business.
-Responsible for the General Coordination of all branches.
-Market researcher for global and local competitors, international investment opportunities and quality native language teacher headhunting.
01/04 - 06/06 Master of Industrial Engineering, New Jersey Institute of Technology, NJ, USA (GPA 3.5)
10/99 - 6/03 Bachelors of Engineering, Engineering and Business Management University of Greenwich, Kent, U.K.
10/97- 6/99 Attended Bachelor of Science, Mechanical Engineering, University of Malta, Malta
