شادي أبو فرج

Lead 25+ cross-functional team members across paid media, social, creative, and
production — delivering 15+ integrated campaigns annually with 100% on-time SLA
adherence.
Increased client retention by 15% and upsold 3 new service lines within 12 months
through quarterly business reviews and data-backed performance reporting.
Own P&L for $4M+ annual portfolio, reducing cost base by 12% via resource reallocation
and vendor negotiation while maintaining service quality.
Act as the senior point of contact for key accounts, including GEA, Petromin Automotive,
PIF, PureGym, and Sony.
Led Arabic-first content strategy and premium brand storytelling for GCC luxury
audiences, tailoring narratives for cultural resonance and high-net-worth engagement.
Developed bilingual (Arabic/English) content frameworks that increased luxury client
engagement.
Mentor team leaders, cultivating a culture of performance, ownership, and continuous
improvement
Directed editorial content and brand voice for luxury real estate clients, overseeing
property launch narratives, master community storytelling, and high-end developer
communications.
Clients: GM, DGA, PIF, Tanniah Group, AMEX, Home Box, Aramco, and TotalEnergies.GEA,
Petromin Automotive, Baja, PIF, PureGym & Sony

Supervised client relationships and managed the Customer Service department.
Developed comprehensive reports including market analysis, customer insights,
and campaign outcomes.
Analyzed data to identifytrends and opportunities for enhanced performance,
which directly contributed to client success and service quality.

Enhanced client retention by15% through proactive communication and timely problem
solving.
Owned end-to-end video production direction - from concept to post-production &
managing creative, agency, and production vendors.
Directed creative content pipeline for integrated campaigns, ensuring SLA adherence and
on-budget deliveryfor video assets
Utilized Trello and Asana to manage workflows and meet tight deadlines across multiple
accounts.
Developed and presented pitch decks, strategic direction, and comprehensive
performance reports.

Collaborated with cross-functional teams—including sales, marketing, finance,
operations, and design—to ensure the success of projects, demonstrating
proficiencywithin a structured operational framework.
Utilized project management tools such as Trello and Asana to efficiently manage
workflows and meet tight deadlines across multiple accounts.
Developed and presented pitch decks, strategic direction, and comprehensive
performance reports, highlighting analytical and strategic capabilities.
Enhanced client retention by15% through proactive communication, timely
support, and effective problem-solving.