Analyst
The Nielsen Company
مجموع سنوات الخبرة :9 years, 0 أشهر
Overview :-
Conceptualizing distribution strategies for FMCG clients to enable profit optimization.
Extensively worked on Sales Forecasting studies, for multiple FMCG categories.
Identifying the specific needs of clients and creating bespoke solutions.
Writing accurate reports and preparing presentations based on detailed analysis of the data.
Maintaining strong relationships with key accounts and developing new accounts.
Achievements:-
Received three awards for demonstrating outstanding performance in Sales forecasting space.
Worked on stretch assignment of replicating Nielsen’s Analytics Capabilities for Non-FMCG clients.
Actualised business worth 2.5 MN. within the first year of inception for the Non-FMCG vertical
Overview :-
Served as a part of core pre-opening team at the Courtyard by Marriot, Mumbai International Airport.
Develop short and long term business strategy to increase market penetration in the key source markets.
Strengthen relations with existing accounts to retain influx of business and acquire and grow new business.
Analyse and study the geographical data to identify emerging and new source markets.
Clients included major multinationals in varied sectors like FMCG, Banking, IT & Logistics
Achievements :-
Developed end to end strategic Business Plan
Managed the integration of Sales Revenues for all Marriott hotels across Pan India
Implemented Quality management program. Increase in 20% service delivery
Worked alongside revenue management team to create and implement pricing strategy for the upcoming Hotel within Marriott umbrella in Mumbai.
Overview :-
Conceptualise and develop business plan, establish annual targets, devise marketing plans and strategies.
Implement and sustain aggressive sales strategies to ensure business locked at hotel is at par with the plan.
Continuously seek ways to maximise revenues and profits by cross selling and up-selling other facilities.
Generate business by uncovering new accounts through aggressive field work and retain existing accounts.
Extensive personal relations with the clients, ensuring continuity in the flow of business, in addition to uncovering potential clients to ensure more influx of business.
Responsible for growth and development of Sales Executives.
Achievements:-
Successfully achieved and exceeded targets year on year.
Converted a dead business zone by acquiring new accounts which led to 30% growth, in the challenging economic environment.
Worked alongside Revenue Management team in developing overall pricing strategy and managing inventory as a stretch role.
Set up MICE division in the hotel to drive maximum revenues from Residential Conferences. Lead to 30% increments in revenues from MICE segment.
Overview:-
Conceptualise and develop business plan, establish annual targets, devise marketing plans and strategies.
Implement and sustain aggressive sales strategies to ensure business locked at hotel is at par with the plan.
Continuously seek ways to maximise revenues and profits by cross selling and up-selling other facilities.
Generate business by uncovering new accounts through aggressive field work and retain existing accounts.
Extensive personal relations with the clients, ensuring continuity in the flow of business, in addition to uncovering potential clients to ensure more influx of business.
Responsible for growth and development of Sales Executives.
Achievements :-
Successfully achieved and exceeded targets year on year.
Converted a dead business zone by acquiring new accounts which led to 30% growth, in the challenging economic environment.
Worked alongside Revenue Management team in developing overall pricing strategy and managing inventory as a stretch role.
Set up MICE division in the hotel to drive maximum revenues from Residential Conferences. Lead to 30% increments in revenues from MICE segment.